RED Hospitality & Leisure
Content & Paid Social Manager (Multi-Brand)
RED Hospitality & Leisure, Miami, Florida, us, 33222
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Content & Paid Social Manager (Multi-Brand)
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RED Hospitality & Leisure Get AI-powered advice on this job and more exclusive features. Job Details RED Hospitality Corporate - Miami, FL | Salary: $68,000 - $78,000/year | Up to 25% Description RED Hospitality & Leisure LLC operates seven watersports and travel brands across world-class destinations. We are growing fast and looking for a creator-strategist who can turn sun-splashed moments into measurable growth. The Role As our Content & Paid Social Manager, you are the guardian of RED’s multi-brand identity across all social and paid channels. You’ll receive brand direction and strategic input, and it will be your responsibility to bring that to life consistently across every market and platform. You’ll manage content calendars, post daily, engage with our audience, optimize ad performance, and ensure RED’s brand is executed flawlessly and cohesively in every destination. This is a hands-on role for someone who wants to live in the platforms, actively engage our audience, and refine every piece of content for maximum impact. This role reports directly to the Vice President of Sales & Operations and supports RED’s broader marketing and destination teams. Your work will impact performance across every brand, campaign, and channel, with a clear goal: increasing bookings and conversion. You Own the Brand in Motion This is not a purely conceptual role. You are the doer, the executor, the engager, the optimizer, the person who ensures RED’s social presence is live, relevant, and aligned every day. You are in the apps constantly, posting, responding, trend-watching, and engaging You take direction on brand and campaign priorities and turn them into daily content and performance results You prioritize needs across markets, understand revenue goals, seasonality, and build content schedules accordingly You own the quality, consistency, and tone of everything we put into the social and paid space You execute at a high level and you are relentless in your attention to detail, speed, and standards What You’ll Do Lead and manage content calendars across Instagram, Facebook, TikTok, YouTube Shorts, LinkedIn, and X, posting daily, publishing Stories and Reels, and engaging with customers in real time Build and optimize Meta Ads campaigns (prospecting and retargeting), manage budgets, ROAS, Pixel and CAPI, and run A/B testing Track performance and tie content strategy directly to business outcomes, including CTR, CPA, ROAS, and bookings Translate data into creative iteration, using performance insights to improve copy, visual direction, audience targeting, and channel mix Act as day-to-day social lead across markets, supporting local campaigns, affiliate initiatives, and concierge-facing content Coordinate with web and design teams to align landing pages and campaign assets with full-funnel performance goals Identify and manage influencer and creator partnerships with clear deliverables and attribution tracking Support local teams with additional marketing assets, including rack cards, flyers, web updates, and in-market needs, ensuring messaging consistency Capture and post during real-time brand moments, including weekends or holidays when needed Travel to RED destinations to capture content, support launches, and gain firsthand brand knowledge Manage content library systems (such as pics.io) and coordinate with a future content lead or liaison in each destination Qualifications 2 to 4+ years in organic social, content, and paid media (Meta required), ideally for multi-location or tourism and hospitality brands A proven portfolio of accounts or campaigns with clear conversion impact and performance metrics Proficiency with Meta Ads Manager, GA4, UTMs, Pixel, and CAPI troubleshooting Understanding of how content supports the full guest booking journey Skilled in short-form storytelling and video editing (CapCut, Adobe, Final Cut), with experience using TikTok, Reels, and emerging formats Conversion-focused copywriting skills, understanding tone, urgency, CTAs, and storytelling Strong brand instincts, maintaining visual and messaging consistency across sub-brands Working knowledge of Adobe Creative Suite and Canva Organized project management skills (Asana, ClickUp, Trello, Notion, etc.) Relentless executor, actively posting, scheduling, engaging, and refining content daily Strong writing and review skills with attention to accuracy and brand alignment Comfortable working hybrid (minimum 3 days in office) with occasional travel to RED destinations What We Offer Competitive salary + performance incentives Benefits: medical, dental, vision, 401(k), PTO/holidays, activities Travel perks: luxury destinations, excursions, gear discounts Career growth: potential to expand into broader marketing roles in RED Nice to Have WordPress or Webflow basics Additional ad platforms (TikTok, LinkedIn, X, YouTube, Google Performance Max) Data tools like Looker or Google Data Studio Success Looks Like Success will be measured by content’s ability to drive conversions, increase bookings, lead generation, and ROI through strategic storytelling and performance marketing. This is a full-time role based in Miami, FL, with a hybrid setup (2–3 days in the office) and some travel required.
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Content & Paid Social Manager (Multi-Brand)
role at
RED Hospitality & Leisure Get AI-powered advice on this job and more exclusive features. Job Details RED Hospitality Corporate - Miami, FL | Salary: $68,000 - $78,000/year | Up to 25% Description RED Hospitality & Leisure LLC operates seven watersports and travel brands across world-class destinations. We are growing fast and looking for a creator-strategist who can turn sun-splashed moments into measurable growth. The Role As our Content & Paid Social Manager, you are the guardian of RED’s multi-brand identity across all social and paid channels. You’ll receive brand direction and strategic input, and it will be your responsibility to bring that to life consistently across every market and platform. You’ll manage content calendars, post daily, engage with our audience, optimize ad performance, and ensure RED’s brand is executed flawlessly and cohesively in every destination. This is a hands-on role for someone who wants to live in the platforms, actively engage our audience, and refine every piece of content for maximum impact. This role reports directly to the Vice President of Sales & Operations and supports RED’s broader marketing and destination teams. Your work will impact performance across every brand, campaign, and channel, with a clear goal: increasing bookings and conversion. You Own the Brand in Motion This is not a purely conceptual role. You are the doer, the executor, the engager, the optimizer, the person who ensures RED’s social presence is live, relevant, and aligned every day. You are in the apps constantly, posting, responding, trend-watching, and engaging You take direction on brand and campaign priorities and turn them into daily content and performance results You prioritize needs across markets, understand revenue goals, seasonality, and build content schedules accordingly You own the quality, consistency, and tone of everything we put into the social and paid space You execute at a high level and you are relentless in your attention to detail, speed, and standards What You’ll Do Lead and manage content calendars across Instagram, Facebook, TikTok, YouTube Shorts, LinkedIn, and X, posting daily, publishing Stories and Reels, and engaging with customers in real time Build and optimize Meta Ads campaigns (prospecting and retargeting), manage budgets, ROAS, Pixel and CAPI, and run A/B testing Track performance and tie content strategy directly to business outcomes, including CTR, CPA, ROAS, and bookings Translate data into creative iteration, using performance insights to improve copy, visual direction, audience targeting, and channel mix Act as day-to-day social lead across markets, supporting local campaigns, affiliate initiatives, and concierge-facing content Coordinate with web and design teams to align landing pages and campaign assets with full-funnel performance goals Identify and manage influencer and creator partnerships with clear deliverables and attribution tracking Support local teams with additional marketing assets, including rack cards, flyers, web updates, and in-market needs, ensuring messaging consistency Capture and post during real-time brand moments, including weekends or holidays when needed Travel to RED destinations to capture content, support launches, and gain firsthand brand knowledge Manage content library systems (such as pics.io) and coordinate with a future content lead or liaison in each destination Qualifications 2 to 4+ years in organic social, content, and paid media (Meta required), ideally for multi-location or tourism and hospitality brands A proven portfolio of accounts or campaigns with clear conversion impact and performance metrics Proficiency with Meta Ads Manager, GA4, UTMs, Pixel, and CAPI troubleshooting Understanding of how content supports the full guest booking journey Skilled in short-form storytelling and video editing (CapCut, Adobe, Final Cut), with experience using TikTok, Reels, and emerging formats Conversion-focused copywriting skills, understanding tone, urgency, CTAs, and storytelling Strong brand instincts, maintaining visual and messaging consistency across sub-brands Working knowledge of Adobe Creative Suite and Canva Organized project management skills (Asana, ClickUp, Trello, Notion, etc.) Relentless executor, actively posting, scheduling, engaging, and refining content daily Strong writing and review skills with attention to accuracy and brand alignment Comfortable working hybrid (minimum 3 days in office) with occasional travel to RED destinations What We Offer Competitive salary + performance incentives Benefits: medical, dental, vision, 401(k), PTO/holidays, activities Travel perks: luxury destinations, excursions, gear discounts Career growth: potential to expand into broader marketing roles in RED Nice to Have WordPress or Webflow basics Additional ad platforms (TikTok, LinkedIn, X, YouTube, Google Performance Max) Data tools like Looker or Google Data Studio Success Looks Like Success will be measured by content’s ability to drive conversions, increase bookings, lead generation, and ROI through strategic storytelling and performance marketing. This is a full-time role based in Miami, FL, with a hybrid setup (2–3 days in the office) and some travel required.
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