Confidential
Vice President, Franchise Marketing
About the Company
Innovative biotechnology (BioTech) company specializing in oncology-focused drug discovery & development
Industry Biotechnology
Type Public Company
Founded 1994
Employees 1001-5000
Categories
Biotechnology Biology Cancer Health Care Medicine Pharmaceutical Industry Pharmaceutical Pharmaceuticals Medical Care Cancer Awareness Academic Research Clinical Care Commercial Services Precision Engineering Medicines Biotech Personalized Medicine Therapeutics Manufacturing Chemical Products
Business Classifications
B2B
About the Role
The Company is seeking a Vice President, Franchise Marketing to lead its marketing team. The successful candidate will be responsible for a wide range of marketing activities, including digital and omnichannel strategies, AI exploration, access, patient and advanced practitioner marketing, and brand strategic and tactical planning. This role involves overseeing the execution of marketing plans across various audiences, ensuring compliance with regulations, and managing a substantial brand budget. The Vice President will also be accountable for the brand's digital marketing strategic plan and its tactical execution, as well as for the brand's strategic and annual tactical plan execution for patient, advanced practitioner, and access marketing.
Candidates for the Vice President, Franchise Marketing position at the company should have a BS/BA or Master's degree in a related discipline, with a minimum of 19 years' of experience, or a combination of education and experience. A background in pharmaceutical marketing, strategic consulting, and leadership is essential, with a preference for those with sales, sales management, and managed care experience. Oncology and multi-channel or omnichannel experience are also strongly preferred. The role requires a deep understanding of the marketplace, effective communication skills, and the ability to ensure organizational alignment with the brand's strategic plan. The ideal candidate will have a proven track record in cross-functional leadership, be adept at project management, and have a strong knowledge of FDA regulations, reimbursement mechanisms, and the managed care environment.
Hiring Manager Title Senior Vice President, Marketing
Travel Percent 25%
Functions
Marketing
About the Company
Innovative biotechnology (BioTech) company specializing in oncology-focused drug discovery & development
Industry Biotechnology
Type Public Company
Founded 1994
Employees 1001-5000
Categories
Biotechnology Biology Cancer Health Care Medicine Pharmaceutical Industry Pharmaceutical Pharmaceuticals Medical Care Cancer Awareness Academic Research Clinical Care Commercial Services Precision Engineering Medicines Biotech Personalized Medicine Therapeutics Manufacturing Chemical Products
Business Classifications
B2B
About the Role
The Company is seeking a Vice President, Franchise Marketing to lead its marketing team. The successful candidate will be responsible for a wide range of marketing activities, including digital and omnichannel strategies, AI exploration, access, patient and advanced practitioner marketing, and brand strategic and tactical planning. This role involves overseeing the execution of marketing plans across various audiences, ensuring compliance with regulations, and managing a substantial brand budget. The Vice President will also be accountable for the brand's digital marketing strategic plan and its tactical execution, as well as for the brand's strategic and annual tactical plan execution for patient, advanced practitioner, and access marketing.
Candidates for the Vice President, Franchise Marketing position at the company should have a BS/BA or Master's degree in a related discipline, with a minimum of 19 years' of experience, or a combination of education and experience. A background in pharmaceutical marketing, strategic consulting, and leadership is essential, with a preference for those with sales, sales management, and managed care experience. Oncology and multi-channel or omnichannel experience are also strongly preferred. The role requires a deep understanding of the marketplace, effective communication skills, and the ability to ensure organizational alignment with the brand's strategic plan. The ideal candidate will have a proven track record in cross-functional leadership, be adept at project management, and have a strong knowledge of FDA regulations, reimbursement mechanisms, and the managed care environment.
Hiring Manager Title Senior Vice President, Marketing
Travel Percent 25%
Functions
Marketing