City of Pasadena
Digital Media Specialist - Community Relations
City of Pasadena, Pasadena, Texas, United States, 77505
Duties:
The Digital Media Specialist is responsible for developing, implementing, promoting, and maintaining a positive city image through the utilization of Public Information, Social Media platforms, print media, and promotional video creation. The Digital Media Specialist is also responsible for updating/maintaining the city website in accordance with applicable laws, and under the direction of the city's Communications Director. This position ensures consistent messaging, transparent communication, and fosters public trust through proactive media relations, crisis communications, and community engagement. The position will assist in managing special projects and initiatives as directed by the Communications Director. This position will also assist the Communications Director with maintaining positive relationships between the mayor's office, city departments, outside agencies, and the local news media. Create and monitor content across standard social media platforms (e.g., Facebook, Twitter, YouTube, Nextdoor, LinkedIn, Instagram). Implement public information strategies to project a positive image of the city. Develop promotional strategies to disseminate effective messages to the public. Produce general video productions for internal/external communications and outreach purposes. Assists the Communications Director with facilitating press conferences and serving as an additional point of contact with news media. Respond to community messages in a timely, tactful, and professional manner using proper grammar. Attend meetings and training sessions with various city departments, including emergency operations. Design and create promotional materials, videos, graphics, and printed communications. Must have and maintain, without interruption, all necessary licenses, certifications, clearances, and/or job requirements. Works the assigned schedule and complies with City timekeeping and attendance policy. Other duties as assigned.
Qualifications:
Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field; or an equivalent combination of education and experience. Minimum of 5 years of progressively responsible experience in social media management, media relations, or strategic communications. Trained and certified (or able to be certified) Public Information Officer, with experience in emergency and crisis communications. Valid driver's license and ability to maintain required certifications without interruption. PREFERRED: Experience working in municipal or government communications. Experience with social media, video production, and digital content strategy.
The City of Pasadena offers
very generous benefits to all full-time employees . For example: Employee-only medical insurance starts as low as
$15 per month
and the most expensive Employee & Family plan is
less than $350 per month . The City has its own medical clinic staffed with a M.D. and two medical assistants. Employees and their covered dependents over the age of 5 can visit the clinic
FREE OF CHARGE. Employees and their covered dependents also have access to Virtual Visits with a medical professional
FREE OF CHARGE . The City offers
college tuition reimbursement
of up to $3,500 per year. As an employee, you will contribute a portion of your salary each pay-period towards your retirement and the
City will match your contribution by 200% . Example, if you contribute $100, the City will contribute $200. Civilian employees accumulate vacation at the following rates:
Less than 6 years of service -
two weeks of vacation per year. From 6 to less than 11 years of service -
three weeks of vacation per year. From 11 to less than 21 years of service -
four weeks of vacation per year. From 21 to less than 26 years of service -
five weeks of vacation per year. From 26 years of service and up -
six weeks of vacation per year.
The Digital Media Specialist is responsible for developing, implementing, promoting, and maintaining a positive city image through the utilization of Public Information, Social Media platforms, print media, and promotional video creation. The Digital Media Specialist is also responsible for updating/maintaining the city website in accordance with applicable laws, and under the direction of the city's Communications Director. This position ensures consistent messaging, transparent communication, and fosters public trust through proactive media relations, crisis communications, and community engagement. The position will assist in managing special projects and initiatives as directed by the Communications Director. This position will also assist the Communications Director with maintaining positive relationships between the mayor's office, city departments, outside agencies, and the local news media. Create and monitor content across standard social media platforms (e.g., Facebook, Twitter, YouTube, Nextdoor, LinkedIn, Instagram). Implement public information strategies to project a positive image of the city. Develop promotional strategies to disseminate effective messages to the public. Produce general video productions for internal/external communications and outreach purposes. Assists the Communications Director with facilitating press conferences and serving as an additional point of contact with news media. Respond to community messages in a timely, tactful, and professional manner using proper grammar. Attend meetings and training sessions with various city departments, including emergency operations. Design and create promotional materials, videos, graphics, and printed communications. Must have and maintain, without interruption, all necessary licenses, certifications, clearances, and/or job requirements. Works the assigned schedule and complies with City timekeeping and attendance policy. Other duties as assigned.
Qualifications:
Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field; or an equivalent combination of education and experience. Minimum of 5 years of progressively responsible experience in social media management, media relations, or strategic communications. Trained and certified (or able to be certified) Public Information Officer, with experience in emergency and crisis communications. Valid driver's license and ability to maintain required certifications without interruption. PREFERRED: Experience working in municipal or government communications. Experience with social media, video production, and digital content strategy.
The City of Pasadena offers
very generous benefits to all full-time employees . For example: Employee-only medical insurance starts as low as
$15 per month
and the most expensive Employee & Family plan is
less than $350 per month . The City has its own medical clinic staffed with a M.D. and two medical assistants. Employees and their covered dependents over the age of 5 can visit the clinic
FREE OF CHARGE. Employees and their covered dependents also have access to Virtual Visits with a medical professional
FREE OF CHARGE . The City offers
college tuition reimbursement
of up to $3,500 per year. As an employee, you will contribute a portion of your salary each pay-period towards your retirement and the
City will match your contribution by 200% . Example, if you contribute $100, the City will contribute $200. Civilian employees accumulate vacation at the following rates:
Less than 6 years of service -
two weeks of vacation per year. From 6 to less than 11 years of service -
three weeks of vacation per year. From 11 to less than 21 years of service -
four weeks of vacation per year. From 21 to less than 26 years of service -
five weeks of vacation per year. From 26 years of service and up -
six weeks of vacation per year.