Baked by Melissa is hiring: Creative Program Manager in New York
Baked by Melissa, New York, NY, US, 10261
Department: Creative
Location: Hybrid
Reports to: Vice President
As our Creative Program Manager, you'll lead the day-to-day operations that power our in-house creative work - bringing structure, clarity, and momentum to everything we do. From small design tweaks to major project launches and brand partnerships, you'll oversee the intake, resourcing, timelines, and delivery of creative projects - making sure nothing slips through the cracks and everything moves forward smoothly. You'll work closely with stakeholders across the business, connecting dots between departments and keeping everyone aligned from brief to launch.
This role is perfect for someone who loves systems and structure, understands how creative teams work, and gets energy from making things happen. If you're equal parts organized, proactive, and people-savvy - we'd love to meet you.
What You'll Do
Creative Project Management & Operations
- Manage creative project intake, timelines, and deliverables across all channels, from evergreen work to seasonal campaigns, product launches, and brand partnerships.
- Ensure briefs are complete and kickoff-ready; proactively gather missing inputs and clarify goals
- Assign and track creative work (design, copy, photo, video), balancing timelines and bandwidth
- Own and optimize our project management tool (e.g., Asana), maintaining visibility and accuracy across all active work
- Run weekly creative status meetings and provide ongoing updates to stakeholders
- Partner closely with Art Director to allocate team resources
- Serve as project lead for brand partnerships, co-branded product launches, and seasonal campaigns
- Build and manage timelines that include cross-functional milestones across creative, product, marketing, sales, PR, and more
- Coordinate the execution of non-edible product components and physical brand assets (e.g., merch, mailers, packaging inserts, etc.)
- Manage recurring and ad hoc campaigns (including annual moments, LTOs, and collabs), ensuring timely and aligned rollout across all touchpoints
- Act as a connector across departments - keeping stakeholders aligned and accountable from kickoff through launch
- Identify opportunities to improve workflows, team efficiency, and communication
- Implement and document scalable processes that support team growth and cross-functional collaboration
- Support creative leadership with resourcing and capacity planning, including future headcount and/or freelance support needs.
- You're a natural organizer and dot-connector - happiest when there's a plan and everyone's on the same page
- You're confident managing multiple projects and priorities, and calm when things get messy
- You understand how creative teams work, and know how to help them do their best work
- You're curious, proactive, and always looking for ways to improve how things get done
- You're a team player who communicates clearly, follows through, and builds trust across departments
- 5-8 years of project management experience in a creative, brand, or customer-focused environment
- Proven ability to lead complex cross-functional projects and launch initiatives across multiple departments
- A creative operations mindset - you love structure, clarity, and solving process challenges
- Excellent communication and organizational skills; you bring teams together and move work forward with confidence
- Strong working knowledge of creative workflows (design, copy, photo, print production, etc.)
- Comfort managing up, anticipating needs, and keeping stakeholders on track
- Proficiency in project management tools (Asana strongly preferred)
- Bonus: experience in DTC, CPG, or a fast-paced brand marketing environment