Michigan Staffing is hiring: Paid Media Manager in Ferndale

Paid Media Manager

We are looking for a talented Paid Media Manager to oversee and optimize digital advertising campaigns across various platforms, working onsite for our client based in Ferndale, Michigan. This contract-to-permanent position offers an exciting opportunity to work with dynamic clients in diverse industries, managing paid and organic social media campaigns. If you have a passion for digital marketing strategies, managing paid advertising budgets, and have a knack for driving impactful results, we encourage you to apply.

Responsibilities:

• Develop and execute paid media campaigns across platforms such as Google Ads, Meta/Facebook, LinkedIn, Instagram, and TikTok.
• Monitor campaign performance metrics using tools like Google Analytics and Tableau, ensuring optimal results.
• Manage budgets for paid media initiatives, including end-of-month ad spend reporting and reconciliation.
• Perform quality assurance testing and light copywriting to refine campaign materials.
• Collaborate with teams to send newsletters and track workflow using project management tools.
• Build and test pages in WordPress, including A/B testing to improve user engagement.
• Evaluate the success of campaigns and provide actionable recommendations for improvement.
• Enhance programmatic media strategies to deliver targeted advertising solutions.
• Utilize organic social media tools like Sprout to manage and analyze social campaigns.

Requirements:

• Minimum of 2 years of experience running paid media campaigns across multiple industries.
• Proficiency in digital marketing tools such as Google Ads, Google Analytics (GA4), and Facebook Ads.
• Experience with programmatic media and social media advertising platforms.
• Strong analytical skills to interpret campaign data and optimize performance.
• Familiarity with organic social media management and tools like Sprout.
• Basic understanding of content creation and copywriting principles.
• Experience working within agency settings is highly preferred.
• Ability to manage budgets and track ad spend effectively.
• Ability to work onsite daily in Ferndale office.