Paid Media Activation Director Job at Goodwin Recruiting in Cincinnati

Paid Media Activation DirectorWe are seeking an experienced, results-driven Paid Media Activation Director to lead and elevate our media activation team. This leader will be accountable for the full spectrum of paid media execution across digital and traditional channels, ensuring flawless accuracy, process consistency, and measurable client impact.Paid Media Activation Director Benefits and Compensation:Competitive salaryPerformance-based bonusesGenerous paid time off (PTO)Comprehensive health, dental, and vision insuranceRetirement savings plan with company matchOpportunities for professional development and trainingFlexible work environmentCollaborative and innovative company culturePaid Media Activation Director Requirements & Qualifications:10+ years of experience in paid media activation, ad operations, or performance marketing; agency background preferredProven leadership experience managing multidisciplinary media teamsDeep expertise in digital platforms (Meta, Google Ads, YouTube, TikTok, Programmatic, Retail Media) and familiarity with traditional channelsStrong command of campaign analytics, performance optimization, and data visualizationDemonstrated success in building scalable processes and driving efficiency across teamsKnowledge of marketing technology, ad serving, and measurement solutions (e.g., Salesforce Marketing Cloud, CM360, The Trade Desk, DSPs, GA4, etc.)Excellent communicator with the ability to simplify complex performance insights for clients and stakeholdersAbility to evaluate, select, and implement back-office infrastructure for seamless integration of measurement toolsPaid Media Activation Director Preferred Background & Skills:Experience implementing a technology roadmap to scale an organizationProven ability to drive process improvements and champion operational excellenceFamiliarity with financial management related to media budgets and invoicingStrong analytical skills with a focus on data-driven decision-makingInnovative mindset with a passion for exploring emerging technologies in media activationAbility to mentor and inspire a team, fostering a culture of accountability and growth