Director, Product Marketing Strategy - Roasted

Join to apply for the Director, Product Strategy - Roasted role at La Colombe Coffee Workshop

Join to apply for the Director, Product Strategy - Roasted role at La Colombe Coffee Workshop

Get AI-powered advice on this job and more exclusive features.

La Colombe is hiring a strategic leader to own the roasted coffee product portfolio. This role will lead innovation, performance tracking, and cross-channel alignment for roasted formats, ensuring La Colombe’s offerings remain best-in-class across retail, café, and e-commerce.

Responsibilities

• Portfolio Ownership: Lead strategy and execution for all roasted coffee product including packaging updates and sales support
• Innovation Leadership: Develop and manage the innovation pipeline for roasted formats, from concept to launch.
• Channel Coordination: Ensure alignment across all channels (retail, café, e-commerce) for product launches, pricing, and positioning.
• Performance Analysis: Track and analyze product performance, using insights to refine strategy and drive growth.
• Cross-Functional Collaboration: Partner with R&D, marketing, sales, and operations to bring products to market effectively.
• Partner on Go-to-Market Strategy: Partner with each of the business unit leads on go to market while developing clear, concise, and compelling product positioning and messaging tailored to specific customer segments.
• Pricing: Own and develop pricing that is cohesive across all channels
• Sales Enablement: Equip the sales team with the tools and resources they need to effectively sell the product, including sales decks, training materials, and competitive intelligence
• Performance Metrics: Monitor and analyze the performance of the various products. Use data and KPIs to adjust strategies and optimize future offerings.
• Customer Advocacy: Build and foster relationships with customers to enhance product offerings and roadmap

Requirements

• Bachelor’s degree in Business, Marketing, or related field.
• 8-10 years of experience in product strategy or brand management, preferably in CPG or within the café space
• Strong understanding of coffee or beverage categories a plus.
• Excellent project management and communication skills.

About Us

La Colombe is a leading coffee roaster in pursuit of excellent coffee for all since its inception in 1994. Through ethical trade with growers, advocating for equity, and empowering their communities, La Colombe continues to be a pioneer and raises the standards for outstanding quality coffee. The brand is known for providing beloved signature blends, exceptional single-origin coffees, and the world's first-ever textured canned cold latte. La Colombe operates 32 cafés across Philadelphia, New York, Chicago, Boston, Los Angeles, Austin, and Washington, D.C. La Colombe's celebrated coffees are also available in cafés, hotels, restaurants and retailers worldwide. In 2023, La Colombe was acquired by Chobani, a next-generation food and beverage company on a mission to make nutritious food accessible to all.

For more information on La Colombe, visit

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.

Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Food and Beverage Services, Food and Beverage Manufacturing, and Food and Beverage Retail

Referrals increase your chances of interviewing at La Colombe Coffee Workshop by 2x

Get notified about new Director Product Strategy jobs in New York City Metropolitan Area .

New York City Metropolitan Area $208,920.00-$348,000.00 3 weeks ago

Director of Product Management, Outcomes

New York, NY $220,000.00-$240,000.00 1 week ago

New York, NY $208,920.00-$348,000.00 1 month ago

Director of Innovation and Brand Expansion

New York, NY $150,000.00-$180,000.00 6 days ago

New York, NY $170,000.00-$180,000.00 1 month ago

New York, NY $175,000.00-$235,000.00 5 months ago

Director of Product (Provider Experience)

New York, NY $255,000.00-$300,000.00 2 weeks ago

New York City Metropolitan Area $200,000.00-$240,000.00 1 day ago

New York, NY $150,000.00-$250,000.00 1 month ago

New York, NY $180,000.00-$230,000.00 5 months ago

Director of Product, Engagement & Monetization

New York, NY $180,000.00-$200,000.00 1 week ago

Director, Product Management – Corporate Solutions

New York, NY $178,000.00-$284,000.00 1 week ago

Senior Director of Product Management, Platform

New York, NY $275,000.00-$360,000.00 2 weeks ago

Senior Director, Product Transformation & Enablement

New York, NY $218,300.00-$300,100.00 1 month ago

New York, NY $263,000.00-$288,000.00 1 month ago

New York City Metropolitan Area $201,069.00-$232,817.00 1 week ago

Purchase, NY $170,000.00-$273,000.00 1 week ago

Brooklyn, NY $225,000.00-$275,000.00 1 month ago

New York, NY $175,000.00-$225,000.00 3 days ago

New York, NY $175,000.00-$190,000.00 4 days ago

Madison, CT $155,000.00-$175,000.00 5 days ago

Sr. Director of Product, Content Experience

New York, NY $195,000.00-$235,000.00 2 weeks ago

Purchase, NY $170,000.00-$284,000.00 1 week ago

New York, NY $276,000.00-$302,000.00 2 weeks ago

Manhattan, NY $190,000.00-$230,000.00 2 months ago

Managing Director, Product Development & Strategic Innovation

New York, NY $260,000.00-$370,000.00 1 week ago

New York County, NY $170,000.00-$180,000.00 4 hours ago

New York, NY $263,000.00-$288,000.00 2 weeks ago

New York, NY $200,000.00-$250,000.00 3 months ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.