Marketing Specialist Job at GovernmentJobs.com in Wilmington

Marketing Specialist

The Marketing Specialist is responsible for developing and implementing dynamic and creative communication and marketing plans for Cape Fear Community College (CFCC). The primary responsibility of the role is managing CFCC's advertising campaigns.

As a Community Relations team member, this position requires a combination of technical expertise, creativity, and excellent communication skills.

The Marketing Specialist will report to the Director of Communications and Media Relations and may supervise employees.

Essential and other important responsibilities and duties may include, but are not limited to, the following:

• Implements a comprehensive marketing strategy for CFCC that aligns with institutional goals
• Ensures brand consistency across platforms and enhances the visibility and reputation of CFCC initiatives on campus and beyond.
• Oversees CFCC's advertising presence and coordinates with division and campus partners to ensure internal communications and marketing plans align with broader institutional messaging and branding.
• Oversees vendors delivering content for CFCC (advertising, photography, etc.).
• Creates and executes targeted communication campaigns to support recruitment and retention by identifying and segmenting prospective student audiences, leveraging CRM tools for outreach, and producing integrated campaigns to drive enrollment goals.
• Collects and analyzes campaign performance data using web analytics and SEO tools, generating insights that inform strategic adjustments to campaigns and content, and provides regular assessments of audience engagement, reach, and campaign effectiveness.

Other important functions include:

• Manages student workers or interns as required.
• Pays close attention to details and submits error-free work.
• Writes copy for the web that aligns with the College's voice as needed.
• Maintains an organized office environment and saves files in an organized, accessible manner.
• Performs other duties and responsibilities as assigned.

Qualifications:

• Bachelor's Degree in marketing, communications, or a related field and more than two years of experience in communications, social media management, brand management, or marketing.
• Excellent organizational, planning, project management, and facilitation skills with high-level attention to detail and quality.
• Excellent interpersonal, verbal, and written skills, including the ability to develop and sustain productive collaborative relationships with a variety of internal and external stakeholders.
• Ability to multitask, organize, and prioritize while maintaining high standards of accuracy and quality.
• Understanding of current technology and software relevant to program marketing and communications, such as CRMs, Adobe Suite, Canva, PiktoChart, or similar.
• Desire to learn about emerging technologies and AI integrations.
• Experience producing, editing, and writing compelling online and print publications and promotional materials for the intended audiences.
• Experience with digital marketing and social media content creation across a variety of platforms.
• Experience in website editing and management
• Design management of websites (WordPress).
• Understanding of ADA accessibility requirements for websites.

Ability to:

• Practice open and effective communication with students, faculty, and staff to build and maintain collaborative relationships.
• Work effectively as a professional and a team member by establishing and maintaining effective and appropriate working relationships with students, co-workers, community groups, and the general public.
• Manage time, prioritize projects, and meet deadlines.
• Be productive with minimal direct supervision.
• Understand and follow oral and written directions.
• Interpret and apply Federal, State, and local policies, procedures, laws, and regulations.
• Communicate clearly and concisely, both orally and in writing.
• Pay close attention to detail, produce quality work, and multitask.
• Maintain physical condition appropriate to the performance of assigned duties and responsibilities, which may include the following:
• Walking, standing, and/or sitting for extended periods.
• Bending, stooping, climbing, or lifting to 50 pounds.
• Operating and maintaining assigned equipment.
• Maintain mental capacity, which allows the capability of:
• Making sound decisions.
• Responding to questions.
• Demonstrating intellectual capabilities.
• Simultaneously managing multiple diverse tasks.

Any combination of experience and training that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:

• A Bachelor's degree in communications, marketing, information technology, or a related field.
• At least two years of experience in communications, social media management, brand management, or marketing.
• Preferred education/training, experience, skills:
• Experience in public relations or higher education.
• Strong design sense.
• Demonstrated interest in new technologies in the marketing and communications field.
• Expertise in Google Analytics.
• Expertise in the Adobe Creative Suite.
• Strong technical skills in graphic design, photography, videography, and editing.

Cape Fear Community College, its faculty and staff, and the Board of Trustees are fully committed to the principles and practice of equal employment and educational opportunities. The College does not discriminate against applicants, students, or employees in any programs and activities provided on the basis of race, color, national origin, sex (including pregnancy and sexual orientation), gender (including gender identity and status as a transgender or transsexual individual), disability, religion, age, genetic information, veteran status or any other protected status as required by Title IX of the Educational Amendments of 1972, Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964 and any other applicable statutes and CFCC policies.

State of NC benefits https://cfcc.edu/human-resources/current-employees/benefits/state-health-plan/