Job Type
Full-time
Description
At Vibram, we're about pushing boundaries and unlocking potential. We value curiosity, creativity, imagination, and a strong drive to make things better. We thrive on change, diversity, and bold thinking. We're looking for achievers, innovators, and forward-thinkers ready to make an impact. Bring your unique skills and passion to a dynamic, constantly evolving environment. Join us and help shape what's next.
We're looking for a dynamic and running community-focused Marketing Specialist to represent Vibram in the Northeast region. Based at the Vibram Connection Lab in Boston-a hybrid space for design, events, and innovation-you'll serve as a critical link between our brand and the local running community, retail partners, and the broader footwear industry.
What You'll Do
Retail & Brand Engagement
- Lead retail training sessions, brand clinics, and consumer events to build Vibram brand awareness in the running marketplace.
- Serve as a brand ambassador, educating consumers, retailers, and partners on Vibram products, technologies, and sustainability initiatives.
- Partner with retail accounts to support in-store promotions, merchandising, and activation plans that drive sell-through.
- Monitor the regional retail landscape, providing regular market insights to the broader marketing team.
- Execute merchandising strategies and manage point-of-purchase materials at retail locations.
- Plan and manage events, trainings, partner visits, and workshops at the Vibram Connection Lab.
- Oversee the local events calendar and communicate updates to internal teams.
- Engage with Boston's creative community and local footwear professionals by attending networking events and building partnerships.
- Collaborate with local organizations to co-create innovative programs that foster brand connection.
- Work closely with the internal marketing team to promote events via social media, email, and print materials.
- Act as Vibram's local face in the Boston area, leading grassroots marketing and running community outreach efforts.
- Plan and execute regional running community events that deliver high-impact brand visibility.
- Manage event logistics, vendor relationships, local event budgets, and post-event reporting.
- Travel to national and regional events, supporting brand activations and retail trainings.
- Hybrid work environment: 3-4 days onsite at the Vibram Connection Lab, 1-2 days remote (subject to change).
- Frequent local travel within the Northeast, with occasional national travel (up to 30%).
- Evening and weekend event work as needed.
- Must be able to lift and move items up to 40 lbs during event setups.
- Collaborative cross-functional work with marketing, vendors, and retail partners.
- Minimum of 3 years' experience in retail, event planning, or marketing, preferably in running industry.
- Bachelor's degree in Marketing, Communications, or a related field (preferred).
- Outdoor sports enthusiast with experience and enjoyment in activities such as trail and road running.
- Strong public speaking and presentation skills with a training-oriented mindset.
- Passion for community engagement and creating memorable brand experiences.
- Excellent time management, attention to detail, and problem-solving skills.
- Proficiency in Microsoft Office (Word, Excel, Outlook) and basic project management tools.
Vibram is a dynamic, growth-focused company seeking team members who are ready to grow alongside us. We offer a competitive total rewards package, a relaxed and collaborative work environment, and an energizing culture that supports continuous learning and professional development.
Vibram is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Salary Description
65,000-75,000