PMG
Client Strategy Senior Director, Integrated Media
PMG, Fort Worth, Texas, United States, 76102
Client Strategy Senior Director, Integrated Media
We are PMG Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. Who You Will Be Working With
As our
Client Strategy Senior Director , you’ll play a central role in shaping and executing impactful strategies for a diverse portfolio of clients while leading an inclusive, dynamic team of leads and supervisors. In this role, you’ll serve as a trusted strategic partner to clients, designing comprehensive media strategies that align with their business objectives and fostering a collaborative environment for professional growth within your team. With a deep understanding of client goals and a commitment to continuous improvement, you’ll build and nurture strong relationships with senior and executive stakeholders to drive effective collaboration, remove barriers to success, and support lasting partnerships. You’ll also oversee high-level communications and strategic planning efforts, ensuring that all initiatives align with and exceed performance goals. What You Will Do
Lead the design and execution of full-funnel media plans, aligning media strategies with each client’s brand vision and objectives. Build on past performance and leverage advanced planning tools. Oversee the strategic direction across all campaigns, ensuring alignment with each client’s goals and needs. Partner with clients to guide their media investments and priorities, supporting business growth and, where needed, facilitating marketing transformations. Manage budget forecasts and performance, proactively seeking growth opportunities and demonstrating strong financial insight. Build trusted relationships as the primary contact for senior and executive clients, deepening your understanding of their business and identifying new opportunities. Continuously seek and implement innovative media strategies that improve client outcomes and operational efficiency. Showcase thought leadership in all client interactions, using Keynote and PowerPoint to deliver impactful presentations. Advocate for client needs while challenging your team to deliver creative, high-impact media strategies. Take ownership of program budgets and outcomes, collaborating with media teams to ensure that investments are well-planned, flexible, and aligned with performance goals. Mentor and support a team of media professionals, fostering a culture of innovation, continuous learning, and forward-thinking solutions. Drive operational excellence by implementing systems that streamline project execution and ensure timely delivery of client objectives. Tackle challenges independently, offering actionable feedback and encouraging a growth-oriented, adaptable team culture. Work with media and analytics teams to create insightful reports and dashboards, delivering data-driven recommendations aligned with client goals. Monitor omnichannel campaign performance, ensuring that recommendations and optimizations are effectively executed, and troubleshoot as needed to align with evolving client goals. Ensure that all client reporting aligns with their learning agenda and broader business objectives, delivering value and insights across media channels. Lead test-and-learn initiatives to drive continuous improvement and impactful outcomes. Stay informed on industry trends, new platforms, and technological advancements, proactively offering insights that foster client growth. Develop a deep understanding of each client’s industry, target audience, and competitive landscape to provide tailored, strategic recommendations that meet their unique goals. What You’ll Bring
10+ years in digital marketing, with a bachelor’s degree or equivalent experience. 5+ years of people management experience, with strong skills in mentoring, training, and guiding team members to achieve their potential. A collaborative approach to aligning cross-functional teams and driving impactful strategies. A growing foundation in consulting, enabling you to contribute thoughtful insights and solutions that support client needs. A strong understanding of digital marketing and insights management, allowing you to create data-informed strategies that drive results. A well-rounded knowledge of marketing digital buying environments and multi-channel marketing to craft impactful, integrated media strategies. Proficiency in tools like Microsoft Excel, Microsoft PowerPoint, Keynote, and Google Slides to support seamless data presentation and analysis. A passion for client service and coaching, fostering meaningful relationships and helping your team thrive. High emotional intelligence and interpersonal skills to build trust, inspire collaboration, and cultivate strong relationships with clients and colleagues. Excellent organizational skills and experience with structured project management approaches, such as the waterfall model, to keep workflows efficient and organized. A curious and analytical mindset, with the ability to translate data insights into actionable strategies that meet client objectives. A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value. A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel. What We Offer
Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support. Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones. Parental Leave : We provide paid parental leave to support your family during important life events. Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching. Fertility and Family Support : Access fertility benefits for all team members and their spouses. Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography. Pet Insurance : Protect your pet's health and your finances. Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being. Commuter Benefits : Access support for travel and commuting needs, where available. Annual Bonus : All employees are eligible for an annual bonus. Volunteering Opportunities : Receive 8 give-back hours to volunteer in your local communities. AI Enterprise License : Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety. Benefits vary by country, location, and geography to reflect local laws, norms, and expectations. What Sets Us Apart
Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp. How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, for example: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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We are PMG Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. Who You Will Be Working With
As our
Client Strategy Senior Director , you’ll play a central role in shaping and executing impactful strategies for a diverse portfolio of clients while leading an inclusive, dynamic team of leads and supervisors. In this role, you’ll serve as a trusted strategic partner to clients, designing comprehensive media strategies that align with their business objectives and fostering a collaborative environment for professional growth within your team. With a deep understanding of client goals and a commitment to continuous improvement, you’ll build and nurture strong relationships with senior and executive stakeholders to drive effective collaboration, remove barriers to success, and support lasting partnerships. You’ll also oversee high-level communications and strategic planning efforts, ensuring that all initiatives align with and exceed performance goals. What You Will Do
Lead the design and execution of full-funnel media plans, aligning media strategies with each client’s brand vision and objectives. Build on past performance and leverage advanced planning tools. Oversee the strategic direction across all campaigns, ensuring alignment with each client’s goals and needs. Partner with clients to guide their media investments and priorities, supporting business growth and, where needed, facilitating marketing transformations. Manage budget forecasts and performance, proactively seeking growth opportunities and demonstrating strong financial insight. Build trusted relationships as the primary contact for senior and executive clients, deepening your understanding of their business and identifying new opportunities. Continuously seek and implement innovative media strategies that improve client outcomes and operational efficiency. Showcase thought leadership in all client interactions, using Keynote and PowerPoint to deliver impactful presentations. Advocate for client needs while challenging your team to deliver creative, high-impact media strategies. Take ownership of program budgets and outcomes, collaborating with media teams to ensure that investments are well-planned, flexible, and aligned with performance goals. Mentor and support a team of media professionals, fostering a culture of innovation, continuous learning, and forward-thinking solutions. Drive operational excellence by implementing systems that streamline project execution and ensure timely delivery of client objectives. Tackle challenges independently, offering actionable feedback and encouraging a growth-oriented, adaptable team culture. Work with media and analytics teams to create insightful reports and dashboards, delivering data-driven recommendations aligned with client goals. Monitor omnichannel campaign performance, ensuring that recommendations and optimizations are effectively executed, and troubleshoot as needed to align with evolving client goals. Ensure that all client reporting aligns with their learning agenda and broader business objectives, delivering value and insights across media channels. Lead test-and-learn initiatives to drive continuous improvement and impactful outcomes. Stay informed on industry trends, new platforms, and technological advancements, proactively offering insights that foster client growth. Develop a deep understanding of each client’s industry, target audience, and competitive landscape to provide tailored, strategic recommendations that meet their unique goals. What You’ll Bring
10+ years in digital marketing, with a bachelor’s degree or equivalent experience. 5+ years of people management experience, with strong skills in mentoring, training, and guiding team members to achieve their potential. A collaborative approach to aligning cross-functional teams and driving impactful strategies. A growing foundation in consulting, enabling you to contribute thoughtful insights and solutions that support client needs. A strong understanding of digital marketing and insights management, allowing you to create data-informed strategies that drive results. A well-rounded knowledge of marketing digital buying environments and multi-channel marketing to craft impactful, integrated media strategies. Proficiency in tools like Microsoft Excel, Microsoft PowerPoint, Keynote, and Google Slides to support seamless data presentation and analysis. A passion for client service and coaching, fostering meaningful relationships and helping your team thrive. High emotional intelligence and interpersonal skills to build trust, inspire collaboration, and cultivate strong relationships with clients and colleagues. Excellent organizational skills and experience with structured project management approaches, such as the waterfall model, to keep workflows efficient and organized. A curious and analytical mindset, with the ability to translate data insights into actionable strategies that meet client objectives. A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value. A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel. What We Offer
Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support. Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones. Parental Leave : We provide paid parental leave to support your family during important life events. Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching. Fertility and Family Support : Access fertility benefits for all team members and their spouses. Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography. Pet Insurance : Protect your pet's health and your finances. Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being. Commuter Benefits : Access support for travel and commuting needs, where available. Annual Bonus : All employees are eligible for an annual bonus. Volunteering Opportunities : Receive 8 give-back hours to volunteer in your local communities. AI Enterprise License : Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety. Benefits vary by country, location, and geography to reflect local laws, norms, and expectations. What Sets Us Apart
Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp. How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, for example: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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