CookUnity
Brand Marketing Director, Organic Growth
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Brand Marketing Director, Organic Growth
role at
CookUnity
Overview About CookUnity: Food has lost its soul to modern convenience. And with it, has lost the power to nourish, inspire, and connect us. In 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 35 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.
The Role CookUnity is seeking an experienced and dynamic leader to join the growing Brand team as
Brand Marketing Director, Organic Growth
at an exciting moment of brand expansion and company hyper-growth. This role will lead organic customer acquisition efforts with full strategic and creative ownership of upper funnel brand marketing and integrated GTM efforts. Reporting to the VP of Brand Marketing, this leader will play an essential role in achieving ambitious company milestones and be a critical leader across the organization.
The Brand Marketing Director, Organic Growth will establish the vision, direction and budget to drive transformational organic growth through a best in class brand creative engine. This leader will set the objectives, KPIs, and metrics, as well as monitor the performance and ROI of those initiatives. Embracing a test and learn mentality, they will bring structured intentionality to uncovering means of effectively reaching and resonating with high value customer targets. This will require constructing and executing creative experimentation frameworks with the ability to identify and scale winning strategies.
The ideal candidate will bring a strong leadership presence to the Brand team and build rapport with key stakeholders and executives across the company. They will embrace leadership responsibilities beyond project execution and through their partnership up-level those with whom they collaborate.
Responsibilities
Own the development of integrated brand campaigns from strategy to launch — including business objectives, creative brief creation, agency oversight, and cross-functional execution
Translate audience insights, brand strategy, and business goals into breakthrough creative that drives emotional resonance and reinforces CookUnity’s distinct positioning and narrative
Develop strategic & creative frameworks that shape upper-funnel brand expressions across priority channels to enable autonomous execution with high brand cohesiveness
Own performance monitoring and assessment of key brand metrics including brand awareness, sentiment, consideration, reach, traffic, leads, and conversions
Evaluate performance data, reporting insights and drivers of business impact for real-time optimization and to inform campaign plans and broader marketing strategies
Collaborate closely with partners in Growth, Product Marketing, Engagement Marketing, PR, Social, Chef Success, and Product to align campaigns with business and GTM priorities
Co-lead semi-annual strategic planning process with Brand leadership, defining priorities, KPI targets, upper funnel investment, and impact estimation tied to brand health, organic acquisition, and overall company business goals
Manage the social media function as a key discipline for accelerating and amplifying earned reach and organic growth
Qualifications
7+ years of relevant work experience in high-growth premium consumer and/or technology brands
Hands-on experience in brand marketing, integrated campaigns, business and creative strategy, and rigorous data analysis and insight development
Proven track record leading brand campaigns that deliver both creative excellence and measurable business impact
Ability to proactively create solutions by digging into challenges and opportunities, breaking down complex problems and forming hypothesis and proposals with limited information
Ability to manage multiple complex projects, initiatives, or programs at the same time, effectively prioritizing your focus and your team to drive maximum impact in a dynamic, fast-paced, consumer-centric organization
Outstanding management and leadership skills that will help improve the talent and capabilities of the current team as well as bring additional A+ talent to the Brand team
Personal Attributes
Proactive in nature, actively looking for ways to add value without needing to be asked
Entrepreneurial approach to making things happen without excessive resources and easily flexing between high level strategy and hands-on execution
Solution oriented mindset, focused on bringing ideas, answers, and proposals to enact change and constant improvement
Highly collaborative partner who can effectively influence, build momentum, and lead with confidence and credibility
Data-driven, insight-inspire analytical thinker who brings curiosity and rigor to all aspects of their work
A world-class communicator with top tier writing, presentation, and organizational skills
A relentless creator of outcomes who is tenacious about willing big ideas, strategies, and executions into existence with conviction
A great team player who adds to our culture and is a joy to work with
Learn More About CookUnity We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore:
CookUnity's Leadership Principles
– The values and behaviors that guide how we operate, collaborate, and scale.
We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!
Benefits
Health Insurance coverage
401k Plan
We grow, you grow: Stock Options Plan granted on Day 1
Eligible for a bi-annual performance bonus
Unlimited PTO
5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
Paid Family leave
Compassionate Leave: 3-5 days each time the need arises
A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
Wellness perks: access to fitness subsidies to build a healthy lifestyle
Personalized Spanish coach
Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
Compensation
All final pay rates will be determined by the candidate's experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
Pay Range for this position: $170,000 - $180,000 per year.
If you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!
CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
#J-18808-Ljbffr
Brand Marketing Director, Organic Growth
role at
CookUnity
Overview About CookUnity: Food has lost its soul to modern convenience. And with it, has lost the power to nourish, inspire, and connect us. In 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 35 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.
The Role CookUnity is seeking an experienced and dynamic leader to join the growing Brand team as
Brand Marketing Director, Organic Growth
at an exciting moment of brand expansion and company hyper-growth. This role will lead organic customer acquisition efforts with full strategic and creative ownership of upper funnel brand marketing and integrated GTM efforts. Reporting to the VP of Brand Marketing, this leader will play an essential role in achieving ambitious company milestones and be a critical leader across the organization.
The Brand Marketing Director, Organic Growth will establish the vision, direction and budget to drive transformational organic growth through a best in class brand creative engine. This leader will set the objectives, KPIs, and metrics, as well as monitor the performance and ROI of those initiatives. Embracing a test and learn mentality, they will bring structured intentionality to uncovering means of effectively reaching and resonating with high value customer targets. This will require constructing and executing creative experimentation frameworks with the ability to identify and scale winning strategies.
The ideal candidate will bring a strong leadership presence to the Brand team and build rapport with key stakeholders and executives across the company. They will embrace leadership responsibilities beyond project execution and through their partnership up-level those with whom they collaborate.
Responsibilities
Own the development of integrated brand campaigns from strategy to launch — including business objectives, creative brief creation, agency oversight, and cross-functional execution
Translate audience insights, brand strategy, and business goals into breakthrough creative that drives emotional resonance and reinforces CookUnity’s distinct positioning and narrative
Develop strategic & creative frameworks that shape upper-funnel brand expressions across priority channels to enable autonomous execution with high brand cohesiveness
Own performance monitoring and assessment of key brand metrics including brand awareness, sentiment, consideration, reach, traffic, leads, and conversions
Evaluate performance data, reporting insights and drivers of business impact for real-time optimization and to inform campaign plans and broader marketing strategies
Collaborate closely with partners in Growth, Product Marketing, Engagement Marketing, PR, Social, Chef Success, and Product to align campaigns with business and GTM priorities
Co-lead semi-annual strategic planning process with Brand leadership, defining priorities, KPI targets, upper funnel investment, and impact estimation tied to brand health, organic acquisition, and overall company business goals
Manage the social media function as a key discipline for accelerating and amplifying earned reach and organic growth
Qualifications
7+ years of relevant work experience in high-growth premium consumer and/or technology brands
Hands-on experience in brand marketing, integrated campaigns, business and creative strategy, and rigorous data analysis and insight development
Proven track record leading brand campaigns that deliver both creative excellence and measurable business impact
Ability to proactively create solutions by digging into challenges and opportunities, breaking down complex problems and forming hypothesis and proposals with limited information
Ability to manage multiple complex projects, initiatives, or programs at the same time, effectively prioritizing your focus and your team to drive maximum impact in a dynamic, fast-paced, consumer-centric organization
Outstanding management and leadership skills that will help improve the talent and capabilities of the current team as well as bring additional A+ talent to the Brand team
Personal Attributes
Proactive in nature, actively looking for ways to add value without needing to be asked
Entrepreneurial approach to making things happen without excessive resources and easily flexing between high level strategy and hands-on execution
Solution oriented mindset, focused on bringing ideas, answers, and proposals to enact change and constant improvement
Highly collaborative partner who can effectively influence, build momentum, and lead with confidence and credibility
Data-driven, insight-inspire analytical thinker who brings curiosity and rigor to all aspects of their work
A world-class communicator with top tier writing, presentation, and organizational skills
A relentless creator of outcomes who is tenacious about willing big ideas, strategies, and executions into existence with conviction
A great team player who adds to our culture and is a joy to work with
Learn More About CookUnity We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore:
CookUnity's Leadership Principles
– The values and behaviors that guide how we operate, collaborate, and scale.
We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!
Benefits
Health Insurance coverage
401k Plan
We grow, you grow: Stock Options Plan granted on Day 1
Eligible for a bi-annual performance bonus
Unlimited PTO
5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
Paid Family leave
Compassionate Leave: 3-5 days each time the need arises
A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
Wellness perks: access to fitness subsidies to build a healthy lifestyle
Personalized Spanish coach
Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
Compensation
All final pay rates will be determined by the candidate's experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
Pay Range for this position: $170,000 - $180,000 per year.
If you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!
CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
#J-18808-Ljbffr