Scientific Games
Join to apply for the
Director, Product Marketing
role at
SCIENTIFIC GAMES Join to apply for the
Director, Product Marketing
role at
SCIENTIFIC GAMES Scientific Games
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.
Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry ever forward. Scientific Games
Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry ever forward.
Position Summary
The Director of Product Marketing is a key leader in defining and advancing Scientific Games’ marketing strategy, working closely with cross-functional teams to develop impactful strategic messaging and content for our high-priority initiatives. This role is crucial for crafting engaging narratives that align with Scientific Games' brand vision and product messaging across sales channels, ensuring our internal stakeholders are equipped with the best possible tools to drive commercial success and market differentiation. This individual plays a vital role in enhancing our ability to communicate SG’s value effectively, both internally and externally.
Job Functions
Define and Execute Marketing Strategy:
Lead the development and execution of comprehensive marketing strategies for high-priority topics and product launches, liaising with Product Management, Communications, and Creative Engagement teams, ensuring alignment with overall business objectives and brand guidelines. This includes owning the strategic project lifecycle from ideation through successful implementation.
Content And Message Leadership
Spearhead the creation of impactful marketing collateral, collaborating closely with Subject Matter Experts (SMEs) to clearly define products/services, articulate unique value propositions, highlight key benefits, and communicate relevant metrics. Oversee the creation of marketing collateral to ensure consistency in brand voice, visuals, and messaging across all touchpoints
Market & Product Intelligence
In partnership with SMEs and leadership, conduct thorough market and gap analyses to identify opportunities for messaging improvement, new product development, and competitive differentiation.
Strategic Project Management & Process Ownership
Initiate, plan, execute, and monitor strategic marketing initiatives and campaigns, ensuring on-time and on-budget delivery. Develop and optimize marketing processes to enhance efficiency, collaboration, and consistency across all strategic efforts.
Strategic Product Partner
Serve as key marketing consultant throughout the product management process, contributing strategic insights to market analysis, product strategy, product planning, and go-to-market initiatives. Act as the marketing liaison, collaborating with product management and other stakeholders to integrate marketing perspectives into product development roadmaps and launch plans.
Cross-Functional Collaboration & Influence
Foster strong partnerships with marketing “team extensions” within other departments, ensuring cohesive and integrated marketing efforts. Collaborate with internal sales teams to identify and develop strategies that enhance sales effectiveness and broaden business opportunities, ultimately increasing company profitability. Drive consensus and alignment among diverse internal stakeholders on strategic marketing initiatives.
Brand & Product Naming Stewardship
Lead the product naming strategy and process, ensuring cohesive branding that delivers unified messaging and clear positioning within the SG ecosystem.
Knowledge Transfer & Commercialization
Host product training webinars to enhance the internal socialization and understanding of product content. Serve as the editor for “Data in Motion” and various marketing-focused newsletters and alerts, facilitating internal commercialization of marketing materials.
Trend Analysis & Market Relevance
Stay abreast of consumer and lottery industry trends to ensure marketing content remains highly relevant, innovative, and complements broad strategic positioning.
Qualifications
Position Requirements/Qualifications:
Bachelor’s degree in Marketing, Business, or a related field. Minimum of 10+ years of progressive marketing experience, with a strong focus on strategic marketing and content development. Proven experience in coordinating multiple projects simultaneously and managing complex timelines effectively. Lottery or gaming industry experience preferred, but not mandatory; equivalent experience with another CPG (consumer product group) will also be highly valued. Conducts all activities in accordance with Company policy and procedures
Skills/Abilities
Exceptional strategic thinking and problem-solving abilities. Strong leadership and collaboration skills, with the ability to influence and inspire cross-functional teams. A proven ability to build and maintain positive working relationships within a team and across an organization. Comfort and aptitude for leveraging technological tools (e.g., laptop computers, lottery terminals, etc.) to drive marketing efforts and reporting. Proficiency with Microsoft Outlook, Word, Excel, and PowerPoint. Outstanding written and verbal communication, presentation, and negotiation skills.
SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster.Seniority level
Seniority levelNot Applicable Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesGambling Facilities and Casinos, IT Services and IT Consulting, and Printing Services Referrals increase your chances of interviewing at SCIENTIFIC GAMES by 2x Get notified about new Director of Product Marketing jobs in
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Director, Product Marketing
role at
SCIENTIFIC GAMES Join to apply for the
Director, Product Marketing
role at
SCIENTIFIC GAMES Scientific Games
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.
Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry ever forward. Scientific Games
Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry ever forward.
Position Summary
The Director of Product Marketing is a key leader in defining and advancing Scientific Games’ marketing strategy, working closely with cross-functional teams to develop impactful strategic messaging and content for our high-priority initiatives. This role is crucial for crafting engaging narratives that align with Scientific Games' brand vision and product messaging across sales channels, ensuring our internal stakeholders are equipped with the best possible tools to drive commercial success and market differentiation. This individual plays a vital role in enhancing our ability to communicate SG’s value effectively, both internally and externally.
Job Functions
Define and Execute Marketing Strategy:
Lead the development and execution of comprehensive marketing strategies for high-priority topics and product launches, liaising with Product Management, Communications, and Creative Engagement teams, ensuring alignment with overall business objectives and brand guidelines. This includes owning the strategic project lifecycle from ideation through successful implementation.
Content And Message Leadership
Spearhead the creation of impactful marketing collateral, collaborating closely with Subject Matter Experts (SMEs) to clearly define products/services, articulate unique value propositions, highlight key benefits, and communicate relevant metrics. Oversee the creation of marketing collateral to ensure consistency in brand voice, visuals, and messaging across all touchpoints
Market & Product Intelligence
In partnership with SMEs and leadership, conduct thorough market and gap analyses to identify opportunities for messaging improvement, new product development, and competitive differentiation.
Strategic Project Management & Process Ownership
Initiate, plan, execute, and monitor strategic marketing initiatives and campaigns, ensuring on-time and on-budget delivery. Develop and optimize marketing processes to enhance efficiency, collaboration, and consistency across all strategic efforts.
Strategic Product Partner
Serve as key marketing consultant throughout the product management process, contributing strategic insights to market analysis, product strategy, product planning, and go-to-market initiatives. Act as the marketing liaison, collaborating with product management and other stakeholders to integrate marketing perspectives into product development roadmaps and launch plans.
Cross-Functional Collaboration & Influence
Foster strong partnerships with marketing “team extensions” within other departments, ensuring cohesive and integrated marketing efforts. Collaborate with internal sales teams to identify and develop strategies that enhance sales effectiveness and broaden business opportunities, ultimately increasing company profitability. Drive consensus and alignment among diverse internal stakeholders on strategic marketing initiatives.
Brand & Product Naming Stewardship
Lead the product naming strategy and process, ensuring cohesive branding that delivers unified messaging and clear positioning within the SG ecosystem.
Knowledge Transfer & Commercialization
Host product training webinars to enhance the internal socialization and understanding of product content. Serve as the editor for “Data in Motion” and various marketing-focused newsletters and alerts, facilitating internal commercialization of marketing materials.
Trend Analysis & Market Relevance
Stay abreast of consumer and lottery industry trends to ensure marketing content remains highly relevant, innovative, and complements broad strategic positioning.
Qualifications
Position Requirements/Qualifications:
Bachelor’s degree in Marketing, Business, or a related field. Minimum of 10+ years of progressive marketing experience, with a strong focus on strategic marketing and content development. Proven experience in coordinating multiple projects simultaneously and managing complex timelines effectively. Lottery or gaming industry experience preferred, but not mandatory; equivalent experience with another CPG (consumer product group) will also be highly valued. Conducts all activities in accordance with Company policy and procedures
Skills/Abilities
Exceptional strategic thinking and problem-solving abilities. Strong leadership and collaboration skills, with the ability to influence and inspire cross-functional teams. A proven ability to build and maintain positive working relationships within a team and across an organization. Comfort and aptitude for leveraging technological tools (e.g., laptop computers, lottery terminals, etc.) to drive marketing efforts and reporting. Proficiency with Microsoft Outlook, Word, Excel, and PowerPoint. Outstanding written and verbal communication, presentation, and negotiation skills.
SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster.Seniority level
Seniority levelNot Applicable Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesGambling Facilities and Casinos, IT Services and IT Consulting, and Printing Services Referrals increase your chances of interviewing at SCIENTIFIC GAMES by 2x Get notified about new Director of Product Marketing jobs in
Alpharetta, GA . Atlanta, GA $160,000.00-$186,000.00 6 days ago Director of Brand Marketing (Restaurants) Sandy Springs, GA $140,000.00-$170,000.00 4 hours ago Atlanta, GA $90,000.00-$100,000.00 1 week ago Atlanta, GA $160,000.00-$240,000.00 2 weeks ago Creative Director, Brand (Enterprise/SaaS) Atlanta Metropolitan Area $135,000.00-$165,000.00 23 hours ago Senior Director, Global Marketing AutomationDirector of Marketing (B2B Enterprise - High Growth Health Tech) Atlanta, GA $173,500.00-$231,500.00 4 months ago Director of Digital Marketing, Flooring ProductsDirector, Social Media & Influencer Engagement Atlanta, GA $145,000.00-$160,000.00 5 days ago Senior Director Generation Market North AmericaDirector of Marketing Strategy & Customer Engagement (59375) Atlanta, GA $84,480.00-$112,640.00 3 weeks ago Senior Director Utility Market North America Atlanta, GA $80,000.00-$95,000.00 2 weeks ago Atlanta, GA $148,000.00-$237,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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