The Knot Worldwide
Overview
Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out. At The Knot Worldwide, we help couples connect with the right vendors to bring their weddings to life. As the Director of Product Marketing for our Marketplace, you will play a critical leadership role in shaping the strategy, positioning, and success of the products that help couples find and book their dream wedding team. You will work at the intersection of product, marketing, research, and revenue to deliver experiences that drive growth, deepen customer engagement, and reinforce our category leadership.
Responsibilities
Strategic Planning & Product Partnership: Serve as a key contributor to the product and marketing planning process, translating business goals into product marketing strategies and team-level objectives.
Partner closely with Product, Design and Data leadership to define the product roadmap, ensuring it is grounded in customer insights, market trends, and business opportunity.
Develop business cases for high-impact initiatives, driving clarity and alignment across cross-functional stakeholders.
Positioning, Packaging & Pricing Strategy: Lead the development of differentiated, customer-backed positioning for our Marketplace and its core features.
Define messaging frameworks and claims architecture that resonate across customer segments and touchpoints.
Understand the key levers of business performance—including advertising, packaging, and pricing—and influence strategies accordingly.
Customer & Market Insights: Act as an internal expert on customer needs within the Marketplace category, defining target segments and identifying unmet needs.
Conduct and synthesize market, behavioral, and competitive research to inform product strategy, messaging, and roadmap prioritization.
Go-to-Market Strategy & Execution: Lead go-to-market planning and cross-functional launch efforts for high-impact initiatives.
Partner with marketing teams to drive awareness, consideration, and usage of key marketplace features.
Use rigorous testing methodologies to validate messaging, inform rollout strategy, and optimize adoption.
Share learnings and insights across teams to drive a culture of test-and-learn and continuous improvement.
Cross-Functional Leadership & Influence: Present insights, plans, and outcomes to executive stakeholders with clarity and confidence; influence product and business priorities through strategic storytelling and data.
Collaborate with leaders across the company to shape shared decision-making frameworks.
Proactively identify problem areas and lead the cross-functional path to resolution.
Qualifications
10+ years of experience in product marketing
Deep experience in B2C, two-sided marketplaces, or platforms serving SMBs
Demonstrated ability to influence product strategy through customer insights, market research, and performance metrics
Track record of owning go-to-market strategies for complex products and driving measurable impact
Strong communication skills, including experience presenting to executive leadership and translating insights into action
Experience mentoring others in messaging, research, testing, and storytelling
Proven ability to lead cross-functional efforts and drive alignment across diverse stakeholders
Outstanding writer and editor with exceptional attention to detail
Strong player-coach mentality, excels at strategic thinking as well as rolling up sleeves to get things done
Ability to work in a fast-paced environment with all levels of management
Bachelor's Degree with a strong academic record
What you love about us We provide holistic benefits to support our employees so they can live our values day in and day out, including mental wellbeing, physical health, financial planning, and engaging perks. Flexible vacation, generous parental leave, and initiatives that support growth, development, and happiness are part of our approach. Together@TKWW is our hybrid work model, designed to combine flexibility with opportunities to connect in person.
Work Model This role is Together@TKWW-eligible and based near one of our office hubs. Starting September 15, 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model.
EEO & Privacy US Notice: The Knot Worldwide provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Privacy Notice: The Knot Worldwide processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority.
#J-18808-Ljbffr
Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out. At The Knot Worldwide, we help couples connect with the right vendors to bring their weddings to life. As the Director of Product Marketing for our Marketplace, you will play a critical leadership role in shaping the strategy, positioning, and success of the products that help couples find and book their dream wedding team. You will work at the intersection of product, marketing, research, and revenue to deliver experiences that drive growth, deepen customer engagement, and reinforce our category leadership.
Responsibilities
Strategic Planning & Product Partnership: Serve as a key contributor to the product and marketing planning process, translating business goals into product marketing strategies and team-level objectives.
Partner closely with Product, Design and Data leadership to define the product roadmap, ensuring it is grounded in customer insights, market trends, and business opportunity.
Develop business cases for high-impact initiatives, driving clarity and alignment across cross-functional stakeholders.
Positioning, Packaging & Pricing Strategy: Lead the development of differentiated, customer-backed positioning for our Marketplace and its core features.
Define messaging frameworks and claims architecture that resonate across customer segments and touchpoints.
Understand the key levers of business performance—including advertising, packaging, and pricing—and influence strategies accordingly.
Customer & Market Insights: Act as an internal expert on customer needs within the Marketplace category, defining target segments and identifying unmet needs.
Conduct and synthesize market, behavioral, and competitive research to inform product strategy, messaging, and roadmap prioritization.
Go-to-Market Strategy & Execution: Lead go-to-market planning and cross-functional launch efforts for high-impact initiatives.
Partner with marketing teams to drive awareness, consideration, and usage of key marketplace features.
Use rigorous testing methodologies to validate messaging, inform rollout strategy, and optimize adoption.
Share learnings and insights across teams to drive a culture of test-and-learn and continuous improvement.
Cross-Functional Leadership & Influence: Present insights, plans, and outcomes to executive stakeholders with clarity and confidence; influence product and business priorities through strategic storytelling and data.
Collaborate with leaders across the company to shape shared decision-making frameworks.
Proactively identify problem areas and lead the cross-functional path to resolution.
Qualifications
10+ years of experience in product marketing
Deep experience in B2C, two-sided marketplaces, or platforms serving SMBs
Demonstrated ability to influence product strategy through customer insights, market research, and performance metrics
Track record of owning go-to-market strategies for complex products and driving measurable impact
Strong communication skills, including experience presenting to executive leadership and translating insights into action
Experience mentoring others in messaging, research, testing, and storytelling
Proven ability to lead cross-functional efforts and drive alignment across diverse stakeholders
Outstanding writer and editor with exceptional attention to detail
Strong player-coach mentality, excels at strategic thinking as well as rolling up sleeves to get things done
Ability to work in a fast-paced environment with all levels of management
Bachelor's Degree with a strong academic record
What you love about us We provide holistic benefits to support our employees so they can live our values day in and day out, including mental wellbeing, physical health, financial planning, and engaging perks. Flexible vacation, generous parental leave, and initiatives that support growth, development, and happiness are part of our approach. Together@TKWW is our hybrid work model, designed to combine flexibility with opportunities to connect in person.
Work Model This role is Together@TKWW-eligible and based near one of our office hubs. Starting September 15, 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model.
EEO & Privacy US Notice: The Knot Worldwide provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Privacy Notice: The Knot Worldwide processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority.
#J-18808-Ljbffr