HeartFlow, Inc
Director, Brand & Marketing Communications Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the Heartflow FFR CT Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart. Heartflow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMapAnalysis), assess coronary blood flow (FFR CT Analysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis).Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.
Heartflow is a publicly traded company (HTFL) that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 400,000 patients worldwide.
The Opportunity
We are seeking a visionary and strategic Director of Brand & Marketing Communications to be the lead storyteller for the Heartflow brand. This critical role is responsible for continuing to shape our narrative and activate across all touchpoints. Driving top-of funnel activity and creating a brand halo for Heartflow — you will be the driving force behind how we communicate our complex, life-saving technology to two distinct and vital audiences: physicians and the healthcare systems they work with (B2B) and patients themselves (DTP). This is a unique opportunity to build an iconic healthcare brand, lead groundbreaking creative initiatives, and directly contribute to our mission of transforming coronary disease.
What You’ll Be Doing
Brand Stewardship & Activation:
Activate the Heartflow brand across all marketing communications and target audiences (B2B and DTP). Ensure the engaging and consistent execution of our strategic brand pillars and visual/verbal identity across all channels. Strategic Messaging & Content:
Translate complex technology, scientific data, and medical concepts into clear, compelling messaging designed to build trust and drive action. You will develop our overarching content strategy and lead the execution of brand content, storytelling, and campaigns. Integrated Campaign Leadership:
Manage integrated marketing campaigns from start to finish. This includes strategic planning, writing inspiring creative briefs, overseeing content development, launching across channels, and rigorously evaluating campaign performance against business objectives. Social & Community Engagement:
Oversee our social media strategy and activation to grow brand relevance, foster engagement, and cultivate communities. You will be responsible for ensuring Heartflow is an active and meaningful participant in relevant cultural and clinical conversations. Cross-Functional Leadership:
Develop strong relationships and clear working processes with leaders across Marketing, Sales, Product, Clinical, and other teams. Your leadership will ensure our brand communications have the right impact, on the right things, at the right time. Measurement & Optimization:
Formalize our approach to measurement for brand health, creative performance, and social media (organic and paid). You will leverage a deep knowledge of upper-funnel vs. lower-funnel dynamics to accurately evaluate campaign performance and demonstrate the ROI of brand marketing. Agency & Partner Management:
Manage our external strategic communications consultants and creative agencies, developing clear and inspiring briefs to direct their work and ensure they deliver exceptional results. What We’re Looking For In You Bachelor's Degree in a related field, preferably business or science. 10+ years of progressive experience in brand marketing, advertising, and strategy roles within the life sciences (medical device, pharma). A mix of in-house and creative agency experience is strongly preferred. Deep, demonstrated experience developing and executing communications strategies for both B2B (e.g., physicians, hospitals) and Direct-to-Patient (DTP/DTC) audiences. A data-driven mindset, with a proven track record of using quantitative and qualitative insights to inform strategy, guide messaging, and measure success. A portfolio of groundbreaking creative initiatives that are notable for their innovation, originality, and effectiveness in driving measurable success. Proven experience as a people leader, with a passion for growing, mentoring, and inspiring a high-performing team. An exceptional collaborator and communicator who can build consensus and drive projects forward with cross-functional partners. A strategic thinker who can see the big picture but is also willing and able to execute with a keen eye for detail. A reasonable estimate of the yearly base compensation range is $192,000 - 260,000, cash bonus, and equity. #LI-Hybrid; #LI-KS1 Heartflow is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires, and respects all individuals and do not discriminate against any employee or applicant because of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. This policy applies to every aspect of employment at Heartflow, including recruitment, hiring, training, relocation, promotion, and termination. Positions posted for Heartflow are not intended for or open to third party recruiters / agencies. Submission of any unsolicited resumes for these positions will be considered to be free referrals. Heartflow has become aware of a fraud where unknown entities are posing as Heartflow recruiters in an attempt to obtain personal information from individuals as part of our application or job offer process. Before providing any personal information to outside parties, please verify the following: A) all legitimate Heartflow recruiter email addresses end with “@heartflow.com” and B) the position described is found on our careers site atwww.heartflow.com/about/careers/ . Create a Job Alert Interested in building your career at Heartflow? Get future opportunities sent straight to your email. Apply for this job * indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education School * Select... Degree * Select... Select... Select... Start date year End date month Select... End date year LinkedIn Profile Are you legally authorized to work in the US? * Select... Will you now, or in the future, require sponsorship? * Select... How did you hear about this job? * Job site LinkedIn Indeed Employee Handshake Other What are your base salary expectations for this role? * Do you have 10+ years of progressive experience in brand marketing, advertising, and strategy roles within the life sciences (medical device, pharma). * Select... Do you have a Bachelor's Degree in a related field? * Select... If answered Yes, please provide details below * If answered Yes, please provide details below. * Do you have any immediate family that work at Heartflow? * Select... Do you have proven experience as a people leader, with a passion for growing, mentoring, and inspiring a high-performing team? * Select... If answered Yes, please provide the name of the employee who works at Heartflow. Are any of your immediate family members practicing health care professionals that may use or purchase Heartflow products? * Select... If answered Yes, please provide the name of the relative and the name of the organization in which they are employed. Have you ever been or currently debarred by the U.S. FDA or excluded by the OIG? * Select... What state do you currently reside in? * Select... Do you currently reside within 50 miles from San Francisco or Santa Rosa, California? * Select... If not local to San Francisco Bay Area, are you willing to to relocate? Select... Are you willing to work in San Francisco or Santa Rosa office 3 days a week? * Select... Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Heartflow’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of DisabilityForm CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements. Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-Ljbffr
Activate the Heartflow brand across all marketing communications and target audiences (B2B and DTP). Ensure the engaging and consistent execution of our strategic brand pillars and visual/verbal identity across all channels. Strategic Messaging & Content:
Translate complex technology, scientific data, and medical concepts into clear, compelling messaging designed to build trust and drive action. You will develop our overarching content strategy and lead the execution of brand content, storytelling, and campaigns. Integrated Campaign Leadership:
Manage integrated marketing campaigns from start to finish. This includes strategic planning, writing inspiring creative briefs, overseeing content development, launching across channels, and rigorously evaluating campaign performance against business objectives. Social & Community Engagement:
Oversee our social media strategy and activation to grow brand relevance, foster engagement, and cultivate communities. You will be responsible for ensuring Heartflow is an active and meaningful participant in relevant cultural and clinical conversations. Cross-Functional Leadership:
Develop strong relationships and clear working processes with leaders across Marketing, Sales, Product, Clinical, and other teams. Your leadership will ensure our brand communications have the right impact, on the right things, at the right time. Measurement & Optimization:
Formalize our approach to measurement for brand health, creative performance, and social media (organic and paid). You will leverage a deep knowledge of upper-funnel vs. lower-funnel dynamics to accurately evaluate campaign performance and demonstrate the ROI of brand marketing. Agency & Partner Management:
Manage our external strategic communications consultants and creative agencies, developing clear and inspiring briefs to direct their work and ensure they deliver exceptional results. What We’re Looking For In You Bachelor's Degree in a related field, preferably business or science. 10+ years of progressive experience in brand marketing, advertising, and strategy roles within the life sciences (medical device, pharma). A mix of in-house and creative agency experience is strongly preferred. Deep, demonstrated experience developing and executing communications strategies for both B2B (e.g., physicians, hospitals) and Direct-to-Patient (DTP/DTC) audiences. A data-driven mindset, with a proven track record of using quantitative and qualitative insights to inform strategy, guide messaging, and measure success. A portfolio of groundbreaking creative initiatives that are notable for their innovation, originality, and effectiveness in driving measurable success. Proven experience as a people leader, with a passion for growing, mentoring, and inspiring a high-performing team. An exceptional collaborator and communicator who can build consensus and drive projects forward with cross-functional partners. A strategic thinker who can see the big picture but is also willing and able to execute with a keen eye for detail. A reasonable estimate of the yearly base compensation range is $192,000 - 260,000, cash bonus, and equity. #LI-Hybrid; #LI-KS1 Heartflow is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires, and respects all individuals and do not discriminate against any employee or applicant because of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. This policy applies to every aspect of employment at Heartflow, including recruitment, hiring, training, relocation, promotion, and termination. Positions posted for Heartflow are not intended for or open to third party recruiters / agencies. Submission of any unsolicited resumes for these positions will be considered to be free referrals. Heartflow has become aware of a fraud where unknown entities are posing as Heartflow recruiters in an attempt to obtain personal information from individuals as part of our application or job offer process. Before providing any personal information to outside parties, please verify the following: A) all legitimate Heartflow recruiter email addresses end with “@heartflow.com” and B) the position described is found on our careers site atwww.heartflow.com/about/careers/ . Create a Job Alert Interested in building your career at Heartflow? Get future opportunities sent straight to your email. Apply for this job * indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education School * Select... Degree * Select... Select... Select... Start date year End date month Select... End date year LinkedIn Profile Are you legally authorized to work in the US? * Select... Will you now, or in the future, require sponsorship? * Select... How did you hear about this job? * Job site LinkedIn Indeed Employee Handshake Other What are your base salary expectations for this role? * Do you have 10+ years of progressive experience in brand marketing, advertising, and strategy roles within the life sciences (medical device, pharma). * Select... Do you have a Bachelor's Degree in a related field? * Select... If answered Yes, please provide details below * If answered Yes, please provide details below. * Do you have any immediate family that work at Heartflow? * Select... Do you have proven experience as a people leader, with a passion for growing, mentoring, and inspiring a high-performing team? * Select... If answered Yes, please provide the name of the employee who works at Heartflow. Are any of your immediate family members practicing health care professionals that may use or purchase Heartflow products? * Select... If answered Yes, please provide the name of the relative and the name of the organization in which they are employed. Have you ever been or currently debarred by the U.S. FDA or excluded by the OIG? * Select... What state do you currently reside in? * Select... Do you currently reside within 50 miles from San Francisco or Santa Rosa, California? * Select... If not local to San Francisco Bay Area, are you willing to to relocate? Select... Are you willing to work in San Francisco or Santa Rosa office 3 days a week? * Select... Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Heartflow’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of DisabilityForm CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements. Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-Ljbffr