Pegasystems, Inc.
Director, Partner Marketing
A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible. Job Category: Marketing Location: US - Massachusetts - Remote Meet Our Team: Pega’s Partner Ecosystem team drives strategic growth through high-impact alliances and co-marketing initiatives. We collaborate across sales, product, and marketing to amplify Pega’s presence in the market through our global partner network. This role will be instrumental in scaling our Partner-branded Blueprint program and enabling partners to lead in AI-powered digital transformation. Picture Yourself at Pega: AsMarketing Director, Global Partner Ecosystem will lead strategic marketing initiatives to accelerate partner success and market expansion through our Partner-branded Blueprint program, including leading on the Partner Service Catalog initiative. This senior-level role focuses on enabling partners to leverage Pega GenAI Blueprint capabilities to enhance their client offerings, drive business growth, and establish themselves as leaders in AI-powered digital transformation. The successful candidate will also provide functional leadership support to the Pega partner team in the execution of communications to partners. What You'll Do at Pega: Create go-to-market frameworks that help partners articulate the business value of Blueprint’s rapid application development capabilities to their clients
Lead on the creation, management and adoption of the Partner Service Catalog, including access, usage metrics, and feedback loops
Establish KPIs tied to business outcomes such as pipeline generation, ACV growth, market penetration, and client engagement
Design and deliver marketing enablement programs to drive Blueprint adoption and partner messaging effectiveness
Manage Partner Marketing Development Funds (MDF) in collaboration with the partner team to maximize impact
Create marketing assets, thought leadership content, PR and case studies showcasing Blueprint success stories with partners
Oversee partner presence on pega.com, ensuring consistent messaging around Blueprint and partner expertise
Lead the execution of partner communications, and product launch communications in collaboration with product marketing and the partner team
Proactively participate in partner governance processes to ensure message alignment across all channels
Align Blueprint messaging across Product Marketing, Sales Enablement, and the Partner team
Collaborate with the Demo Experience team to create Blueprint demos for partner use and deployment in client innovation centers
Identify and cultivate strategic partnerships with GSIs and specialized partners to maximize Blueprint’s industry impact
Develop industry-specific marketing approaches in collaboration with Industry Market Leaders and partners
Develop and execute marketing strategies for Pega’s Partner-branded Blueprint program, marketing to our partners and delivering co-branded, partner specific solutions
Who You Are: A strategic marketer with 10+ years of experience, including 5+ years in partner, channel, or alliance marketing.
Proven success managing strategic marketing programs and cross-functional teams.
Experienced in B2B technology marketing, ideally in enterprise software, AI/ML, or low-code/no-code platforms.
Skilled in partner ecosystem management and enablement strategies.
Familiar with enterprise software sales cycles and partner roles in complex transactions.
What You've Accomplished: Developed and executed partner marketing programs that drove measurable pipeline and ACV growth.
Created compelling partner enablement content and campaigns that improved engagement and conversion.
Managed MDF programs and marketing budgets to maximize ROI.
Built strong relationships with partner teams and internal stakeholders to drive alignment and innovation.
Pega Offers You: Gartner Analyst acclaimed technology leadership across our categories of products
Continuous learning and development opportunities
An innovative, inclusive, agile, flexible, and fun work environment
Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company
Job ID: 22472 It is Pega's policy to engage, recruit, hire, promote, train, discipline, and compensate in all job classifications, without regard to race, color, sex, religion, national origin, age, disability, sexual orientation, gender identity, veteran status, or any other category protected by law. https://www.pega.com/about/careers/equal-employment-opportunity
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A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible. Job Category: Marketing Location: US - Massachusetts - Remote Meet Our Team: Pega’s Partner Ecosystem team drives strategic growth through high-impact alliances and co-marketing initiatives. We collaborate across sales, product, and marketing to amplify Pega’s presence in the market through our global partner network. This role will be instrumental in scaling our Partner-branded Blueprint program and enabling partners to lead in AI-powered digital transformation. Picture Yourself at Pega: AsMarketing Director, Global Partner Ecosystem will lead strategic marketing initiatives to accelerate partner success and market expansion through our Partner-branded Blueprint program, including leading on the Partner Service Catalog initiative. This senior-level role focuses on enabling partners to leverage Pega GenAI Blueprint capabilities to enhance their client offerings, drive business growth, and establish themselves as leaders in AI-powered digital transformation. The successful candidate will also provide functional leadership support to the Pega partner team in the execution of communications to partners. What You'll Do at Pega: Create go-to-market frameworks that help partners articulate the business value of Blueprint’s rapid application development capabilities to their clients
Lead on the creation, management and adoption of the Partner Service Catalog, including access, usage metrics, and feedback loops
Establish KPIs tied to business outcomes such as pipeline generation, ACV growth, market penetration, and client engagement
Design and deliver marketing enablement programs to drive Blueprint adoption and partner messaging effectiveness
Manage Partner Marketing Development Funds (MDF) in collaboration with the partner team to maximize impact
Create marketing assets, thought leadership content, PR and case studies showcasing Blueprint success stories with partners
Oversee partner presence on pega.com, ensuring consistent messaging around Blueprint and partner expertise
Lead the execution of partner communications, and product launch communications in collaboration with product marketing and the partner team
Proactively participate in partner governance processes to ensure message alignment across all channels
Align Blueprint messaging across Product Marketing, Sales Enablement, and the Partner team
Collaborate with the Demo Experience team to create Blueprint demos for partner use and deployment in client innovation centers
Identify and cultivate strategic partnerships with GSIs and specialized partners to maximize Blueprint’s industry impact
Develop industry-specific marketing approaches in collaboration with Industry Market Leaders and partners
Develop and execute marketing strategies for Pega’s Partner-branded Blueprint program, marketing to our partners and delivering co-branded, partner specific solutions
Who You Are: A strategic marketer with 10+ years of experience, including 5+ years in partner, channel, or alliance marketing.
Proven success managing strategic marketing programs and cross-functional teams.
Experienced in B2B technology marketing, ideally in enterprise software, AI/ML, or low-code/no-code platforms.
Skilled in partner ecosystem management and enablement strategies.
Familiar with enterprise software sales cycles and partner roles in complex transactions.
What You've Accomplished: Developed and executed partner marketing programs that drove measurable pipeline and ACV growth.
Created compelling partner enablement content and campaigns that improved engagement and conversion.
Managed MDF programs and marketing budgets to maximize ROI.
Built strong relationships with partner teams and internal stakeholders to drive alignment and innovation.
Pega Offers You: Gartner Analyst acclaimed technology leadership across our categories of products
Continuous learning and development opportunities
An innovative, inclusive, agile, flexible, and fun work environment
Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company
Job ID: 22472 It is Pega's policy to engage, recruit, hire, promote, train, discipline, and compensate in all job classifications, without regard to race, color, sex, religion, national origin, age, disability, sexual orientation, gender identity, veteran status, or any other category protected by law. https://www.pega.com/about/careers/equal-employment-opportunity
#J-18808-Ljbffr