Confidential
Executive Director, Brand & Fan Marketing
Confidential, Chicago, Illinois, United States, 60290
Executive Director, Brand & Fan Marketing
About the Company
Professional sports organization
Industry Sports
Type Privately Held
Founded 1966
Employees 51-200
Categories
Sporting Goods Hospitality Sports Teams & Leagues Sports
About the Role
The Company is in search of an Executive Director for Brand and Fan Marketing. This pivotal role involves leading the strategic vision, planning, and execution of initiatives to enhance brand equity, foster fan loyalty, and expand the fanbase. The successful candidate will be responsible for setting the strategic direction, developing long-term plans, and ensuring that all marketing efforts are aligned with the organization's goals. A key focus will be on creating and implementing fan engagement strategies that are rooted in audience insights and data, with the aim of driving affinity, loyalty, and conversion. The role also includes overseeing the development of marketing strategies to support ticket sales and driving collaborative efforts to support corporate partnership sales and activation.
Applicants for this role at the company should have a minimum of 10 years' of experience in marketing, brand strategy, or a related field, with a preference for those with a background in sports or entertainment. The ideal candidate will be a strategic thinker, adept at both high-level planning and hands-on execution, and will have a proven track record of managing teams and large budgets. Strong leadership, communication, and collaboration skills are essential, as is the ability to adapt to changing circumstances and work in a fast-paced, performance-based environment. The role requires a professional with a profound understanding of marketing principles, a supportive and motivated team leader, and an individual with a strong ability to influence and work with cross-functional stakeholders.
Hiring Manager Title Executive Vice President, Brand & Public Affairs
Travel Percent Less than 10%
Functions
Marketing Non-Profit Management
About the Company
Professional sports organization
Industry Sports
Type Privately Held
Founded 1966
Employees 51-200
Categories
Sporting Goods Hospitality Sports Teams & Leagues Sports
About the Role
The Company is in search of an Executive Director for Brand and Fan Marketing. This pivotal role involves leading the strategic vision, planning, and execution of initiatives to enhance brand equity, foster fan loyalty, and expand the fanbase. The successful candidate will be responsible for setting the strategic direction, developing long-term plans, and ensuring that all marketing efforts are aligned with the organization's goals. A key focus will be on creating and implementing fan engagement strategies that are rooted in audience insights and data, with the aim of driving affinity, loyalty, and conversion. The role also includes overseeing the development of marketing strategies to support ticket sales and driving collaborative efforts to support corporate partnership sales and activation.
Applicants for this role at the company should have a minimum of 10 years' of experience in marketing, brand strategy, or a related field, with a preference for those with a background in sports or entertainment. The ideal candidate will be a strategic thinker, adept at both high-level planning and hands-on execution, and will have a proven track record of managing teams and large budgets. Strong leadership, communication, and collaboration skills are essential, as is the ability to adapt to changing circumstances and work in a fast-paced, performance-based environment. The role requires a professional with a profound understanding of marketing principles, a supportive and motivated team leader, and an individual with a strong ability to influence and work with cross-functional stakeholders.
Hiring Manager Title Executive Vice President, Brand & Public Affairs
Travel Percent Less than 10%
Functions
Marketing Non-Profit Management