Sr. Content Marketing Specialist Job at Genesys in Indiana

Overview

Join to apply for the Sr. Content Marketing Specialist role at Genesys.

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. We offer benefits and perks like larger tech companies, with employees having the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

As a Sr. Content Marketing Senior Specialist at Genesys, you will shape the customer journey through engaging, high-impact content. You’ll produce thought leadership articles, SEO-rich web pages, blogs, and multimedia assets that guide prospects and customers from awareness to adoption. At Genesys, we are redefining how companies connect with their customers through empathy, innovation, and AI-powered experiences. Joining our team means contributing to a global mission while collaborating with experts across marketing, design, and product.

Team Mission

Be the advocate for our prospects and customers by creating organic buying journeys. Anticipate their needs, meet them where they are, educate with thought leadership, and guide them through the lifecycle.

Goals

This role is best suited for a proven content creator with a strong track record in B2B writing. You will be a powerhouse in content production, consistently delivering high-quality work that aligns with business goals and strengthens our brand voice.

Key Responsibilities

• Develop impactful, original, and persuasive content across a variety of marketing materials, including blogs, web pages, ebooks, and thought leadership articles


• Collaborate with subject-matter experts to produce engaging, buyer-centric narratives that drive conversions


• Partner with web, design, and UX teams to deliver compelling, user-friendly experiences


• Optimize content for SEO and GEO targeting to improve visibility, engagement, and website performance metrics


• Ensure consistency, clarity, and relevance across all messaging while advocating for the buyer journey


• Embrace creativity and a continuous improvement mindset to adapt to evolving market demands

Writing Formats

• SEO-driven organic content


• Thought leadership blogs


• Educational articles


• Web pages


• eBooks


• Video scripts


• Web chat messaging

Tools and Resources

• Microsoft Office Suite


• SEMRush


• WordPress


• Asana or other project management tools


• AI tools (e.g., ChatGPT)


• Zoom


• Digital Asset Management (Bynder)

Team Collaboration

• Web teams (SEO, UX, Development)


• Brand and Global Campaigns teams


• Marketing Operations (Project Management, Analytics)


• Product Marketing


• Thought Leadership team

Qualifications

• Strong writing skills across multiple formats and tones (formal, conversational, and technical)


• Ability to simplify complex topics into engaging, persona-specific content


• Familiarity with AP Style and proven ability to maintain brand voice


• Solid understanding of SEO principles and tools


• Strong collaboration, communication, and project management skills


• Creative, adaptable, and growth-oriented mindset

Experience

• BA with 2–5 years of professional writing experience, ideally in B2B marketing, OR 3–6 years of relevant writing experience without a degree


• Demonstrated ability to write for both human audiences and SEO optimization


• Experience in B2B marketing environments strongly preferred


• Familiarity with AI tools for ideation and content development

Compensation

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

Base salary range: $56,400.00 - $104,600.00

Benefits

• Medical, Dental, and Vision Insurance.


• Telehealth coverage


• Flexible work schedules and work from home opportunities


• Development and career growth opportunities


• Open Time Off in addition to 10 paid holidays


• 401(k) matching program


• Adoption Assistance


• Fertility treatments

More details about our company benefits can be found at the following link: https://mygenesysbenefits.com

About Genesys

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit www.genesys.com.

Reasonable Accommodations

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.

You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.

This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.

Equal Opportunity Employer

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.

Job Details

• Seniority level: Associate


• Employment type: Full-time


• Job function: Marketing and Information Technology


• Industries: IT Services and IT Consulting and Software Development

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