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Activate Talent

Activate Talent is hiring: E-commerce Google Media Buyer ( Account Manager) in M

Activate Talent, Mountain View, CA, United States, 94039

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Overview

This client provides companies and agencies with innovative digital media buying and management solutions. We offer experience, strategy & results while developing your online advertising & marketing programs. Our goal is a simple approach to a complex landscape.

We are seeking a skilled and dynamic Google Media Buyer to join our team. The ideal candidate will have a proven track record in managing and optimizing Google Ads campaigns, with a deep understanding of Google's advertising ecosystem. As a Google Media Buyer, you will be responsible for planning, executing, and analyzing paid media campaigns on Google platforms to drive results for our clients.

Responsibilities

  • Campaign Strategy and Planning
    • Develop comprehensive media buying strategies tailored to client goals and objectives.
    • Conduct market research and competitive analysis to inform campaign strategies.
    • Create media plans and budget allocations based on client requirements and industry trends.
  • Campaign Management
    • Set up, manage, and optimize Google Ads campaigns, including Search, Display, Shopping, etc.
    • Implement keyword research and audience targeting strategies to enhance campaign performance.
    • Monitor and adjust bids, budgets, and targeting to maximize ROI and meet performance goals.
  • Performance Analysis
    • Track and analyze campaign performance using Google Analytics, Google Ads, and other relevant tools.
    • Generate regular performance reports and insights to share with clients and internal teams.
    • Identify trends, opportunities, and areas for improvement to drive continuous campaign optimization.
  • Client Communication
    • Serve as the primary point of contact for clients regarding Google Ads campaigns.
    • Provide strategic recommendations and updates on campaign performance and progress.
    • Collaborate with clients to understand their needs and align campaign strategies accordingly.
  • Collaboration and Coordination
    • Work closely with the creative team to ensure ad creatives are optimized for performance and align with campaign objectives.
    • Coordinate with other media buyers and digital marketing specialists to ensure cohesive strategy execution.
    • Stay updated on industry trends and Google Ads platform updates to leverage new features and best practices.
  • Budget Management
    • Monitor and manage campaign budgets to ensure effective allocation and spending.
    • Analyze cost-per-click (CPC), cost-per-acquisition (CPA), and other key metrics to optimize budget efficiency.

Qualifications

  • Must Haves
    • Proven experience as a Media Buyer, Digital Marketer, or similar role with a strong focus on Google Ads.
    • Google Ads Certification (Google Ads Search, Display, and Video certifications preferred).
    • Proficiency in Google Analytics and other relevant analytics tools.
    • Strong analytical skills with the ability to interpret data and generate actionable insights.
    • Excellent communication and presentation skills.
    • Ability to manage multiple projects simultaneously and meet deadlines.
    • Creative problem-solving skills and a proactive approach to campaign management.
  • Preferred Skills
    • Experience with Google Tag Manager and other tracking tools.
    • Knowledge of SEO and content marketing strategies.
    • Familiarity with other digital advertising platforms (e.g., Facebook Ads, LinkedIn Ads) is a plus.
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