Business Degree Central is hiring: Advertising and Promotions Managers in Chicag

Overview

Life As an Advertising and Promotions Manager: Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Responsibilities

• Prepare budgets and submit estimates for program costs as part of campaign plan development.
• Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
• Gather and organize information to plan advertising campaigns.
• Manage sales team including setting goals, providing incentives, and evaluating employee performance.
• Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
• Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.

Qualifications

• Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
• Speaking: Talking to others to convey information effectively.
• Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Writing: Communicating effectively in writing as appropriate for the needs of the audience.
• Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Types of Advertising and Promotions Manager

• Online Advertising Director
• Advertising Executive
• Media Director
• Creative Services Director
• Promotions Manager

Advertising & Promotions Manager Job Outlook

There were about 31,300 jobs for Advertising and Promotions Manager in 2016 (in the United States). New jobs are being produced at a rate of 5.4% which is above the national average. The Bureau of Labor Statistics predicts 1,700 new jobs for Advertising and Promotions Manager by 2026. The BLS estimates 3,400 yearly job openings in this field.

The states with the most job growth for Advertising & Promotions Manager are Utah, Washington, and Colorado. Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.

Advertising & Promotions Manager Average Salary

Advertising and Promotions Managers make between $57,150 and $208,000 a year.

Advertising and Promotions Managers who work in New York, Washington, or New Jersey, make the highest salaries.

Tools & Technologies Used by Advertising and Promotions Managers

Below is a list of the types of tools and technologies that Advertising and Promotions Managers may use on a daily basis:

• Microsoft Excel
• Microsoft Word
• Microsoft Office
• Microsoft PowerPoint
• Microsoft Outlook
• Microsoft Access
• Data visualization software
• Microsoft Windows
• Database software
• Facebook
• Microsoft Publisher
• Adobe Systems Adobe Illustrator
• Salesforce software
• YouTube

Where Advertising and Promotions Managers Are Employed

The table below shows some of the most common industries where those employed in this career field work.

Those who work as an Advertising and Promotions Manager sometimes switch careers to one of these choices:

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