Rational 360 is hiring: Digital Advertising Associate (On Site - Washington, DC)
Rational 360, Washington, DC, United States, 20022
Overview
Rational 360 is hiring a Digital Advertising Associate to help manage and execute the firm's digital advertising campaigns. The ideal candidate will have experience managing paid digital ads, be well-versed in online and social media communications, and ideally have experience in agency, political, or public affairs settings. Candidates must be eager to work in a fast-paced environment and able to manage a diverse workload.
Base pay range
$56,000.00/yr - $58,000.00/yr
Responsibilities
In this role, you will collaborate with the digital advertising team and client teams to manage and execute digital advertising campaigns from start to finish. The Digital Advertising Associate will help execute the digital strategy for client accounts including acquisition and activation ads, education and persuasion ads, online fundraising, and social media promotion.
About Rational 360
Rational 360 is a leading full-service strategic communications and digital agency with offices across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is crafted using data analysis to support organization-wide strategic objectives for our clients. From public relations and public affairs to crisis communications and new media strategy, our team takes an innovative, active approach to advancing mission-critical goals. We understand the opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams. The Rational Approach emphasizes integrated campaigns and measurable outcomes.
Qualifications
- 1-2 years of hands-on digital advertising experience
- Hands-on experience with Meta (Facebook/Instagram), X (Twitter), Google Ads, LinkedIn, Stack Adapt, Simpli.fi, Liveramp, or other programmatic platforms
- Intermediate knowledge of Google Analytics, including conversion tracking, goals, and funnels
- Experience reporting on paid/owned/earned social media
- Experience executing ad campaigns with goals including acquisition, fundraising, and persuasion
- Familiarity with Microsoft Office, browser plug-ins, and third-party analytics/measurement tools in addition to each platform's native measurement solutions
- Strong written and verbal communication skills; ability to manage internal and external communications with professionalism
- Extreme attention to detail
- Ability to set advertising goals and drive toward them
- Ability to work independently and as part of a team
- Proven ability to develop creative, strategic digital solutions for communications challenges
Bonus Points
- Experience in public affairs/advocacy settings
- Basic HTML knowledge
- Basic knowledge of search engine optimization
- Familiarity with programmatic media buying
- Knowledge of multi-touch attribution solutions
- Bachelor's degree
Core Responsibilities
- Collaborate with internal teams to develop and execute paid social and paid search strategies across platforms
- Launch, manage, optimize, and report on campaigns (Facebook/Instagram, Google, Bing)
- Report on performance and analyze data to derive actionable insights
- Represent the department in client meetings and conference calls
- Participate in new business proposals/presentations
- Compile SEO audits/recommendations and advise on implementation as appropriate
Benefits
Rational 360 offers competitive compensation including year-end bonuses and a 401(k) match for full-time employees. Full-time staff are eligible for medical, dental, and vision insurance. The salary range is $56,000 - $58,000. The company offers paid time off, holidays, family leave, sick leave, and a flexible work schedule. On-site in Washington, DC, with remote work options. Professional development opportunities, mentorship, and regular reviews are provided. Rational 360 is an Equal Employment Opportunity (EEO) employer.
Job details
- Seniority level: Associate
- Employment type: Full-time
- Job function: Advertising
- Industries: Technology, Information and Internet