Abe is hiring: Senior Account Strategist, LinkedIn Advertising (Remote US) in H

Overview

Senior Account Strategist, LinkedIn Advertising (Remote US) — Join Abe for this role. Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior LinkedIn Strategist of our dreams!

We’re excited to announce a bold new expansion within the Directive family: the launch of a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. This agency will be a hub for innovative strategies, helping clients leverage LinkedIn to reach, engage, and convert their target audiences. If you’re ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team!

We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Directive has a proven playbook of GTM product success, with the successful launch of our Start-Up division, the fastest growing department in Directive’s history. We’re applying that same success to this new venture and we want you to be a part of it!

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Collaborate with the Associate Director to align internal and client goals
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells, and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

Qualifications

• 4+ years of experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within LinkedIn such as Conversation Ads, Document Ads, CTV and more
• Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, 6sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Competitive and curious; you’re a true problem solver
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-obsessed and committed to ethical advertising
• Willingness to travel to visit clients approximately once per year, as needed

What Success Looks Like

• You embody our core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, such as client growth and goal attainment; core KPIs are client NSMs and Client Satisfaction scores
• Build client trust and relationships that drive renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client contacts and executives
• Make exceptional decisions regarding strategic direction for accounts

Benefits

• We offer a base salary range for this position in the United States: $85,000-$95,000 USD, with potential for bonus eligibility. This range is an estimate and may vary based on compensation practices, skills, and depth of experience.
• Medical, dental, vision plans; disability and life insurance coverage for you and your family
• Benefits to Support the Whole Person:
  • Mental health – access to certified therapists through Spring Health, Headspace
  • Physical health – physical therapy through Omada, fertility support through Carrot, Aaptiv virtual workouts, One Medical membership
• Time Off – Unlimited PTO (2 weeks minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24 – Jan 1), Paid Parental Leave
• Financial – Traditional and Roth 401(k) with a 3% company match
• Bonus – Annual bonus based on tenure, scales over time

Work Environment Requirements

As a remote-first company, you’ll be able to work from anywhere in the US, with optional offices in Irvine, CA. For some positions, we accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. Global locations require current work authorization and residence in that country.

This role is 100% virtual from your home office. Collaboration occurs via Zoom and Slack. You’ll use a laptop, necessary software, and productivity tools. The role may require extended stationary work, ability to interpret written and verbal communication, reliable internet, and a professional background.

Reasonable accommodations may be made for qualified individuals with disabilities. For accommodations in the application or interview process, contact careers@directiveconsulting.com.

Additional Information

People First. We are committed to a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services

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