Senior Partner Marketing Manager, SMB - Paramount Advertising Job at Paramount i

Senior Partner Marketing Manager, SMB - Paramount Advertising

At Paramount, we're revolutionizing the way small and medium businesses advertise on TV and Connected TV (CTV). Our self-serve ads platform, Paramount Ads Manager, enables businesses of all sizes to create impactful advertising campaigns across television and streaming. As Senior Partner Marketing Manager, you’ll expand our ecosystem by building strong, mutually beneficial relationships with technology and content partners. You’ll lead the development and execution of joint marketing initiatives that drive partner growth, increase brand awareness, and generate pipeline opportunities. You’ll craft co-marketing campaigns, manage partner enablement programs, and orchestrate efforts across digital channels, events, and content initiatives to empower partners to promote Paramount Ads Manager effectively. You’ll thrive in a fast-paced environment, bringing innovative ideas to life through storytelling, campaign execution, and data-driven optimizations to achieve measurable results.

Key Responsibilities

• Develop and implement a comprehensive partner marketing strategy that deepens alignment with partners and contributes to growth targets.
• Lead joint marketing campaigns with technology partners, including digital, event, and content activation efforts, aligning messaging and branding to maximize impact.
• Define new and creative ways to align with trusted associations and individuals across key verticals to form content partnerships.
• Collaborate with internal teams (Product, Design, Lifecycle Marketing) and partners to create compelling content and programs, while driving consistency in brand and messaging across teams.
• Manage agency and partner enablement programs, including co-branded content, webinars, and marketing assets that empower partners to independently promote Paramount Ads Manager solutions.
• Track, analyze, and report on the performance of partner marketing programs, optimizing campaigns based on data insights.
• Cultivate strong relationships with key partners, fostering collaboration and identifying new co-marketing opportunities.

Basic Qualifications

• 7+ years of experience in partner, channel or events marketing, with a proven track record of executing successful co-marketing campaigns that drive business growth.

Additional Qualifications

• Strong understanding of digital marketing channels, including email, paid media, and content distribution.
• Ability to develop compelling narratives and assets suited for different partner audiences and channels.
• Experience managing multiple campaigns and projects simultaneously, including events, with excellent organizational skills.
• Data-driven mindset, with the ability to analyze campaign performance and adjust strategies accordingly.

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and offers streaming services, digital video products, and advertising solutions.

Compensation and Benefits

Salary Range: $98,400.00 - 123,000.00. Starting pay depends on location, market demands, experience, training, and education. Benefits include medical, dental, vision, 401(k), life insurance, disability benefits, tuition assistance, and PTO, as applicable. This position is eligible to earn sales incentive compensation.

Location: Los Angeles, CA

About Paramount — Equal Opportunity Employer

Paramount is an equal opportunity employer (EOE), including disability/vet. We are committed to equal employment opportunities regardless of race, color, ethnicity, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. If you require a reasonable accommodation to access our careers site, please contact paramountaccommodations@paramount.com.

Position details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Entertainment Providers

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