Content Strategist – Health Job at Circa - IPG DXTRA in New York

Overview

The Weber Shandwick Editorial team is currently seeking a motivated editor, content strategist, and scientific storyteller to help our healthcare and pharma clients bring their messaging to life across channels. This individual will work with a team of graphic designers, social media managers, and scientific communicators to create a compelling narrative around pertinent life science information. Our editors know what makes a good story, and how to bring that story to life – whether in a blog article, social post, video, podcast, or in a presentation. Our team thinks and operates differently than what you’d expect at an agency, and we pride ourselves on it.

This individual will be responsible for writing, content creation, publishing, managing editorial calendars and assisting with client assignments, strategies, and editorial development. Candidates must have proven writing skills with digital publishing experience preferred, the ability to work both collaboratively and independently.

Responsibilities

• Analyze Pharma/Healthcare client objectives and audiences to determine content channels, and types.
• Create editorial workflows, develop content calendars, and report on content results.
• Generate and help produce story and content packages (blog posts, though leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts and whitepapers).
• Edit and help oversee editorial calendars — both for websites and social channels.
• Edit stories from freelancers and others for publication on the web.
• Develop and write short-form copy for social posts across multiple channels.
• Produce content in CMS such as WordPress.
• Manage analytics and reporting on web content.
• Contribute story ideas – from pitch to execution – for multiple digital platforms.
• Coordinate with other departments and teammates, such as art, media buying, social media and more.

Qualifications

The Ideal Candidate Would Have:

• 3-5 years of editorial experience at a media or online publishing company
• Subject matter expertise in health, medical, pharmaceutical, or biotech industry writing
• A proven track record of working under daily, weekly, and monthly deadlines
• Excellent editing, writing, and grammatical skills
• A keen sense of news value and editorial judgment, especially in the Healthcare beat
• Experience writing, reporting, and interviewing
• Ability to develop creative story ideas and an eagerness to execute them.
• Be able to write sharp, engaging copy on a variety of Pharma/Healthcare topics, in a variety of voices for different audiences and in a variety of content types
• Ability to develop content strategies, including setting goals, determining audiences, performing research and competitor audits, choosing channels, and developing editorial calendars
• Experience writing for a medical industry or professional audience
• Knowledge of multimedia storytelling
• A clear ability to work autonomously, with solid decision-making skills and the ability to identify concerns and issues
• Can communicate effectively with clients and internal team members
• Can demonstrate a thorough understanding of web publishing from site structure to overseeing asset management; from editing copy to producing content on publishing platforms (WordPress, Expression Engine, etc.).

We are also interested in candidates who have:

• Familiarity with using WordPress and CMS platforms
• SEO familiarity is a plus
• Experience in analytics tools like Google Analytics and Adobe Analytics a plus
• Working knowledge of social media platforms
• Knowledge of health policy and commercial pharma landscape

Benefits

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary and Location

NYC Salary range: $62,400.00 - $80,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Equal Opportunity and Accessibility

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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