Web Content Manager Job at 24 Seven Talent in Alpharetta

Overview

Job title: Web Content Marketing Manager

Location: North ATL

Schedule: Hybrid (3 days/wk onsite)

Experience: 5+ years of experience in website management, optimization, SEO, CRO, SEM and analytics. MUST have strong experience working with mid-sized organizations and be proficient in Hubspot, Google Tag Manager, Google Analytics, SEMrush and CRMs.

Responsibilities

• Content Management
  • Manage content/page creation, maintenance, and updates of multiple website properties.
  • Develop landing pages to support campaign design.
  • Update and maintain translations in multiple languages.
• Website Optimization
  • Lead the development and execution of strategies to optimize the website for user engagement, conversion, and overall performance.
  • Stay informed about industry trends, emerging technologies, and best practices in website marketing to proactively identify opportunities for improvement.
  • Manage the relationship with external web agency resources for website development and keep project timelines on track.
• SEO and Conversion Rate Optimization (CRO)
  • Optimize search engine optimization (SEO) efforts, including updates to title tags, meta descriptions, headers, and alt text, to improve organic search rankings and visibility.
  • Collaborate with the marketing team to implement and optimize search engine marketing (SEM) campaigns for maximum impact.
  • Implement strategies for conversion rate optimization, A/B testing, and user journey optimization, including the development of landing pages for persona marketing.
• Analytics and Reporting
  • Utilize web analytics tools (Google Analytics, Plausible, Search Console, Hubspot, etc) to track and analyze website performance, user behavior, and key metrics.
  • Conduct website audits and prepare regular reports on website analytics, providing insights and recommendations for continuous improvement.

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing, Public Relations, and Writing/Editing
• Industries: Staffing and Recruiting

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