Social Media Content Coordinator Job at Tower 28 Beauty, Inc. in Los Angeles

Overview

Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).

This hybrid role is based in Los Angeles, California. The position reports directly to the Social Media Marketing Manager and works cross-functionally to execute content strategies across platforms such as TikTok, Instagram, YouTube, and more. The role is hybrid, with in-office work 3 days a week in Los Angeles.

Responsibilities

• Concept, shoot, and edit compelling, high-quality content for Instagram, TikTok, YouTube, and Pinterest
• Ensure all content aligns with brand guidelines, voice, and publishing timelines
• Maintain and update a well-organized cross-platform content calendar and assist with day-to-day posting across platforms as needed
• Support the T28 Content Program by identifying relevant creators, sending out monthly briefs, and managing timelines and submissions
• Collaborate with the marketing, creative, and e-comm teams to ensure content supports brand storytelling and campaign goals
• Attend brand activations, campaign shoots, and in-person events to capture real-time social content
• Help manage and organize an asset library of photos, video, b-roll, and other creative content
• Collaborate with the Social Media Marketing Manager on UGC campaigns and creator-led activations
• Source, organize, and curate UGC that reflects the brand’s aesthetic and tone
• Identify and execute proactive engagement opportunities with relevant creators, fans, and brand-aligned accounts
• Partner with Customer Experience to address community questions, feedback, and concerns in a timely, professional manner
• Stay ahead of social media trends, cultural moments, and platform updates to inform content strategy
• Monitor T28’s social channels daily, sharing relevant insights with internal stakeholders
• Collaborate with the team to concept and produce timely trend-inspired TikToks weekly, including sourcing references, filming, and appearing on-camera as needed

Qualifications

• At least 1+ year in social media with demonstrated experience in creating content.
• Must be comfortable on camera and filming content.
• Proficiency in graphic design tools (e.g., Adobe Photoshop, Figma) and video editing software (e.g., Premier Pro and/or CapCut or similar)
• Familiarity with social media platforms, algorithms, best practices, and a passion for following social media trends, consumer behavior, and cultural insights
• Highly organized and detail-oriented, with the ability to execute multiple projects simultaneously
• A positive + motivated individual who gets energy from a fast-paced startup environment
• Open to wearing many hats to learn + grow within the organization (a ‘no task is too small’ spirit!)
• Love to collaborate with others and have strong interpersonal skills
• Bachelor's degree in marketing, communications, journalism, or a related field
• Beauty and start-up experience is a plus!
• Must be based in Los Angeles, CA, and open to being hybrid (we’re 3 days a week in office for now!)

Benefits

• Excellent benefits, including healthcare, dental, and vision
• Holidays, vacation, and sick time
• Summer Fridays and a quiet week between Christmas and New Year’s

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Internet Publishing