Coordinator, Influencer Marketing (Lume + Mando) Job at Lume Deodorant in New Yo

Overview

Coordinator, Influencer Marketing (Lume + Mando) role at Lume Deodorant. We’re looking for a performance-driven Influencer Marketing Coordinator to help scale Lume + Mando’s creator program across both UGC and paid campaigns. You’ll source and manage creators, coordinate campaigns from outreach to delivery, and turn content into a growth engine for both acquisition and retention. This role is hands-on, with creator management, campaign tracking, and performance analysis to ensure content is optimized for results.

About Lume and Mando

Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as life-changing by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.

About Mammoth Brands

Lume and Mando is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. Driven by a mission to Create Things People Like More, the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

The Role

We’re looking for a performance-driven Influencer Marketing Coordinator to help scale Lume + Mando’s creator program across both UGC and paid campaigns. You’ll source and manage creators, coordinate campaigns from outreach to delivery, and turn content into a growth engine for both acquisition and retention. This role is hands-on, you’ll be in the weeds with creator management, campaign tracking, and performance analysis, ensuring every piece of content is optimized for results.

What You’ll Accomplish

• Creator & Campaign Management
  • Source, vet, and onboard creators for both UGC production and paid influencer campaigns
  • Manage campaign workflows: outreach, onboarding, briefing, feedback, and deliverable tracking
  • Build and send campaign briefs, secure internal approvals, and ensure content meets FTC guidelines and brand usage terms
  • Keep organized trackers for live dates, deliverables, discount codes, and tracking links so campaigns run on time
  • Handle administrative setup like contracts, product shipments, link/code generation, and payments
• Performance Tracking & Optimization
  • Monitor and track UGC campaigns for content quality, brand alignment, and engagement
  • Measure paid campaign performance across CPA, ROAS, CAC, impressions, and new customer growth
  • Identify high-performing creators to rebook for paid placements, affiliate opportunities, or long-term partnerships
  • Support creative testing (messaging, offers, formats) and track results to inform scaling decisions
  • Compile and share key learnings and performance recaps across the team
• Cross-Functional Collaboration
  • Partner with Creative, Paid Media, Social, and Affiliate teams to maximize UGC and paid content impact across channels
  • QA influencer links, discount codes, and landing pages to ensure seamless customer journeys and proper tracking
• Coordinate with agencies, platforms, or vendors to keep campaigns moving efficiently

Qualifications

• 1–2 years into a role in influencer marketing, UGC production, partnerships, or digital marketing (ideally with agency or DTC/e-commerce experience)
• Passionate about creator content and skilled at spotting talent on TikTok, Instagram, and YouTube
• Organized, detail-oriented, and comfortable managing multiple campaigns at once
• Proficient in Google Sheets/Excel; experience with Shopify, Looker, or similar tools is a plus
• Curious, collaborative, and motivated by testing and learning
• Strong communicator who enjoys building creator relationships
• A performance-minded marketer who gets excited by measurable results
• A zero-ego team player, ready to adapt and grow in a fast-paced environment

What You’ll Work With

• Reporting to the Manager, Influencer Marketing
• Working on the Lume + Mando Performance team
• Collaborating with Brand, Creative, Affiliate, Growth Marketing, and more

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Personal Care Product Manufacturing

Location

New York, NY

Compensation

The base salary hiring range for this position is $56,100 - $66,000 (Tier 1). The final compensation offer will be based on location, skill level and experience. For candidates located outside the target geographic area, base salary ranges will be adjusted accordingly.

Eligible states: AZ, CA, CO, GA, IL, KY, MA, MI, MN, NC, NJ, NY, OH, PA, TN, TX, UT, WA

Tier 1: NYC Metro Area

Tier 2: Boston, D.C., & Seattle

Tier 3: All other eligible US cities

Benefits And Perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

Equal Opportunity Employment

Mammoth Brands is committed to equal employment opportunities. Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history, immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands’ commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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