At Cactus, we7re not really the bragging type - we like to let our work do the talking. But, we love to brag about our in-house media group. Lately this team has been on a roll, growing rapidly in both sophistication and in size, and we7re continuing to add new in-house offerings and take on new client partners. We7re looking for a Media Supervisor to join our crew and help us take our media offering to the next level. This is a full-time position, with a hybrid in-office / work from home schedule.
Our Media team is structured around Client-Leads, overseeing all media planning and buying activities for their specific book of business, and working closely with our Subject Matter Expert teams to develop recommendations and implement, optimize and report out on media performance. This Media Supervisor role will serve as one of our “Client-Leads” - directly responsible for the success of multiple Cactus media clients.
In your day-to-day, you will partner closely with media clients, gathering intel and becoming a true expert on their business. You will partner with our team of planners to develop tactical media recommendations, while also overseeing the execution of your clients b media campaigns.
This role will also be responsible for hands-on media planning and buying work - preparing tactical presentations, executing buys with key vendors, and reporting out on cross-channel performance.
Responsibilities
- Serve as the primary day-to-day partner for multiple Cactus media clients; Building strong relationships with clients and developing a deep understanding of their business and media needs
- Collaborate closely with Account, Creative, and Strategy teams to deliver innovative and inspiring recommendations, and to ensure work across all functions is strategically aligned and on-brief
- Work with internal Subject Matter Expert teams to develop strategic media recommendations, including both traditional and digital tactics, that are built to achieve client-specific business goals
- Translate media recommendations into digestible decks and lead the presentation of media plans to clients
- Develop measurement plans for all paid media campaigns. Build and present concise result decks post-campaign, highlighting key learnings and implications for future campaigns
- Oversee implementation of media campaigns - including the negotiation of buys, delivery of creative specs, creative trafficking, campaign QA, and budget stewardship (i.e. pacing, reconciliation, and invoice approval)
- Grow and develop all members of the paid media team, motivating them to set inspiring goals, achieve exceptional results and grow as both people and professionals
- Contribute positively to the Cactus agency culture and operate as an example of Cactus core values: Passion, Collaboration, Tenacity, Respect, Courage, Critical Thought, Well-Being, and Belonging
- Stay up to date with emerging trends and identify areas of opportunity for both Cactus and our clients
Qualifications
- 7+ years in media planning and management within an Advertising or Media Agency
- 2+ year in a Supervisor or equivalent role
- An exceptional grasp on media planning and performance analysis across all media, both digital and traditional
- Outstanding written and verbal communications skills
- Strong project management and performance management skills
- Detail-oriented, very organized, able to multitask, and work well under pressure
- Experience working across a variety of media objectives, ranging from brand awareness and affinity to performance/DR-focused efforts.
- Experience managing significant media budgets (over $1,000,000+)
- Experience working within digital ad and analytics platforms: Google Analytics, Google Ads, Meta Ads, Programmatic DSPs (e.g. Trade Desk, Basis, DV360, etc.), and Ad Servers (e.g. Google Campaign Manager, Sizmek, Flashtalking, etc.)
- Experience with research resources such as Kantar, MRI and Resonate or other planning tools
- PREFERRED: Experience buying linear TV & radio
- PREFERRED: Experience with e-commerce media
- PREFERRED: Experience working with advanced analytics solutions such as MTA, MMM, and universal R/F measurement
Salary
Salary Range: $80,000 – $95,000 commensurate with experience
Location
Location: Denver based role with a hybrid, 3 days in office 2 days WFH schedule
Position details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Advertising Services