Overview
RoomieHub makes it easy to find college roommates and manage roommate life together—all in one app for free. RoomieHub offers roomie-finding services for those seeking roommates in Arizona, with plans to expand to more states. Roomie-Living, which includes various roommate management tools such as for chores and shared expenses, is available to all roommates regardless of location.
Job Type and Location
This internship is part-time, hybrid, and unpaid. Excellent for students pursuing or recently completed a degree in Marketing, Communications, or related field. In-person requirement: be at the ASU Tempe campus once to twice a week (free parking) to foster teamwork and prepare you for a professional work environment. Only apply if you are local to the Phoenix metro area and able to commute to the ASU Tempe campus once or twice a week.
Role Description
We’re seeking a creative and enthusiastic Social Media Manager who will be responsible for managing and optimizing our social media presence, building a strong brand identity for RoomieHub, engaging with our target audience, and developing and executing our social media strategy. You will play a key role in driving app downloads, increasing user engagement, and fostering a vibrant community around our platform. Day-to-day tasks include creating and scheduling posts, monitoring social media channels, interacting with the audience, and analyzing social media performance metrics.
Responsibilities
- Develop and Implement Social Media Strategy: Create and execute a comprehensive social media strategy aligned with our marketing goals and target audience (students, young professionals, individuals sharing living spaces).
- Content Creation and Management: Develop engaging and relevant content for various social media platforms (e.g., Instagram, TikTok, Reddit, and others), including text posts, images, videos, and stories.
- Community Engagement: Actively engage with our audience by responding to comments, messages, and mentions in a timely and professional manner. Foster a positive and supportive online community.
- Platform Management: Maintain and optimize social media profiles, ensuring consistency in branding and messaging. Stay up-to-date on platform best practices and algorithm changes.
- Social Listening and Trend Monitoring: Monitor social media trends, competitor activity, and relevant industry conversations to identify opportunities and inform content strategy.
- Analytics and Reporting: Track and analyze key social media metrics (reach, engagement, website traffic, follower growth) to evaluate the effectiveness of campaigns and provide regular reports with actionable insights.
- Paid Social Media Campaigns: Plan, execute, and manage paid social media campaigns to reach specific target audiences and achieve marketing objectives (e.g., app downloads, brand awareness).
Bonus Points
- Comfortable being in front of the camera: part of video content creation will be interacting with ASU students on campus for stories, trivia, etc.
Qualifications
- Excellent for students pursuing or recently completed a degree in Marketing, Communications, or related field.
- Local to the Phoenix metro area and able to commute to ASU Tempe campus once or twice a week.