ZipRecruiter is hiring: Senior Media Planner in New York

Job Description

Noble People is not your typical media agency — we’re a fearless, forward-thinking collective of creative problem-solvers who thrive on bold ideas and no-bull rationale.

For us, media is more than just a channel; it’s anything and everything that creates meaningful connections between a brand and its audience. Whether that means redefining how a brand shows up in culture, sparking conversations around new trends, or creating entirely new ways to engage, we believe the possibilities are limitless. We’re driven by the belief that extraordinary results come from challenging the status quo. By blending bold, creative thinking with data-informed insights, we maximize every lever of marketing to achieve transformational growth not just for marketing teams but for the entire organization. We aim to drive impact that matters not only to CMOs but to CEOs and CFOs, ensuring our work fuels meaningful growth across all levels of our clients’ businesses. Our mission is to unlock the professional potential of everyone in our ecosystem. We empower our employees to elevate themselves, their teammates, and their clients, creating a culture where ambitious, growth-focused individuals thrive.

If you’re someone who believes that the best solutions come from questioning convention, pushing boundaries, and keeping it real, you’ll find your place here. This is Noble People. Bold ideas. No bull rationale. Let’s build something extraordinary together.

The Senior Media Planner supports the development of effective, innovative, and strategic solutions. This role is responsible for the oversight, coordination, and execution of approved media plans, managing media planners and assistant media planners. The position reports directly to the Media Supervisor.

Essential Functions (other duties may be assigned):

Account & Client Management

• Produces work that delivers on client goals and gains industry recognition for its creativity and results. Constantly seeks and creates creative opportunities in media choice and usage to increase visibility and impact.
• Oversees day-to-day maintenance of assigned accounts (billing issues, budget revisions, flowchart updating, competitive analyses, post-buy analyses, etc.). Maintains detailed and accurate records. Monitors media agreements and contracts with outside vendors.
• Leads the development and direction of media strategies and points of view. Conducts media research, brainstorms, evaluates data, and develops strategic insights. Understands various media and their applications against client strategies and goals.
• Maintains thorough, up-to-date knowledge of the client’s business (market share, business priorities, key competitors, etc.).
• Communicates effectively with the Media Supervisor, keeping them informed of day-to-day activities and flagging concerns for the media planning team.

Vendor & Media Evaluation

• Oversees communication with internal (buying teams, specialists) and external resources (publications, websites) to gather and negotiate costs and plan details. Leads the evaluation process for media partners to ensure relevance in achieving client goals.
• Understands the target customer journey across audience segments for various media vehicles (display, video, mobile, paid social) to determine the most effective channels at each phase (awareness, consideration, purchase, loyalty).
• Studies demographic data and consumer profiles to identify target audiences for online advertising.
• Checks calculations for campaign forecasts, reach, and frequency of media vehicles.
• Stays updated on key developments and trends in media (e.g., demographic shifts, media usage changes).
• Maintains effective relationships with media vendors, representing Noble People positively.

Campaign Execution & Maintenance

• Sets campaign timelines to ensure timely execution, including client approvals, vendor delivery, and creative asset delivery.
• Responsible for approving insertion orders and placing advertisements.
• Uses external data sources to analyze campaigns for optimization and planning.
• Oversees digital campaign trafficking, troubleshooting, and analysis using third-party ad servers.
• Monitors pacing, delivery, placement, and flight dates; negotiates adjustments as needed.
• Mentors and delegates tasks to planners and assistants to foster growth and skill development.

Requirements

• Minimum 2 years’ experience as a Media Planner or Senior Planner in a creative media agency.
• Proven experience managing junior team members.
• Exceptional communication skills, both written and verbal.
• Strong presentation skills, with the ability to craft and deliver strategic media recommendations confidently.
• Recognized for strategic, creative, and analytical thinking.
• Ability to build and maintain professional relationships.
• Proficient in media research tools and capable of understanding their capabilities.
• Champion of bold, innovative ideas.
• Strong critical thinking and analytical skills.
• Solid command of media math and data integration for strategy.
• Ability to translate consumer insights into actionable strategies.
• Skilled negotiator with effective deal-making skills.
• Strong attention to detail.

Benefits

We take care of you:

• Generous PTO, including summer Fridays, mental health days, and a sabbatical program after 7 years.
• Comprehensive healthcare (medical, dental, vision), 401K, STD, LTD, life insurance.
• Cell phone reimbursement, pre-tax commuter benefits, FSA, daily snacks, and more.
• Salary range: $75,000 - $80,000 per year.

At Noble People, our people are our greatest asset. We foster an inclusive environment that attracts, engages, and retains top talent. Our diverse experiences, backgrounds, and perspectives make us a great place to work and an employer of choice.

We are an equal opportunity employer

We are committed to expanding opportunities for all employees regardless of characteristics such as race, gender, age, or background. Each person is valued for their talents, expertise, experience, and perspective.

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