Social Media Coordinator Job at University of Michigan Credit Union in Ann Arbor

Overview

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The Social Media Coordinator is responsible for creating, editing, distributing and optimizing content across all social media platforms to attract, retain and engage our members as well as potential team members. Also analyzes performance data to help make brand and digital marketing decisions as well as any changes in media direction.

Equal opportunity employer.

Responsibilities

• Posts, monitors and maintains the Company’s social media accounts including but not limited to Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.; creates new accounts for additional social media platforms as appropriate.
• Proactively searches and finds new opportunities for the brand on a self-directed basis.
• Responds to comments on platforms as appropriate on a timely basis.
• Maintains a strong brand presence that is uniform across all social media platforms.
• Participates in affinity partner activities such as Lions and Michigan games, as well as UMCU activities and events to provide coverage and recap reels for both the business and employer brand aspects in a timely and relevant manner.
• Assists in the development of the digital marketing strategy including, but not limited to, organic and paid social media to ensure our brand is relevant, current and optimizes lead generation and member acquisition.
• Executes the social media marketing strategy and is agile in adjusting as needed to keep UMCU relevant.
• Use systems to create reports in order to measure performance levels of social media.
• Collects social media data, review and make recommendations for updates, and changes to optimize UMCU social media content.
• Recommends and assists with podcast creation and distribution.
• Monitors the competition and other company’s social media to understand the appeal of their marketing content and approaches to keep UMCU relevant; recommends changes and updates as needed.
• Stays current with social and digital media trends and make recommendations as necessary on direction and new modes of communication.
• Maintains a consistent theme/voice for the brand in all marketing materials.
• Facilitates the member survey process, reports results and identifies ongoing improvements.
• Ensures all content is factual.
• Understands credit union policies and procedures and ensures that all social marketing communications conform to applicable regulatory and credit union standards.
• Participates and assists in UMCU community and university events such as fall rush.
• Maintains knowledge of and follows all credit union policies and procedures regarding BSA, OFAC, U.S. Patriot Act, Anti-Money Laundering, S.A.F.E Act, CFPB regulations and Customer Identification Program.
• Other duties as assigned.

Qualifications

• Bachelor degree (or in pursuit of) in Marketing, Writing, Social Media or related field preferred.
• Strong creativity and customer service skills.
• Excellent verbal and written communication skills.
• Ability to work in a fast-paced environment.
• Strong knowledge and familiarity with social media.
• High level of communication skills.
• Strong knowledge about online media and good understanding of major marketing channels.

Physical Demands / Work Environment

• The environment is typical of an office atmosphere. The noise level in the environment is usually moderate.
• While performing the duties of this job, the team member is frequently required to sit; use hands to finger, handle, or feel; and talk or hear. The team member is required to stand, walk, and reach with hands and arms. The team member must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision.

Job Details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing, Art/Creative, and Strategy/Planning