Social Media Specialist Job at Awesome Motive, Inc. in West Palm Beach

Overview

As a Social Media Specialist at WPForms, you'll play a key role in growing our brand presence, building community, and driving engagement across our social platforms. We own our social media strategy—from planning and content creation to posting, responding, and analyzing performance. You'll collaborate with marketing and product teams to amplify launches, support content efforts, and differentiate WPForms in a crowded space. This role thrives in a remote, async environment, with appetite for experimenting with formats (long and short-form video) and a strong understanding of WordPress users and small business audiences. You’ll have creative freedom and responsibility to build a social presence that drives measurable growth and impact.

Responsibilities

• Own and manage WPForms presence across platforms like X (Twitter), LinkedIn, Instagram, YouTube, and emerging channels.


• Plan and create engaging content aligned with product launches, campaigns, and community conversations.


• Be comfortable with on-camera presence and able to shoot/edit long and short-form videos or reels.


• Write compelling copy for posts, captions, and short-form video scripts with a strong brand voice.


• Analyze performance metrics and audience behavior to optimize content and posting strategy.


• Collaborate with the content, product, and support teams to amplify relevant updates and initiatives.


• Respond to user mentions, DMs, and community discussions in a timely and brand-aligned way.


• Run experiments to grow reach, boost engagement, and improve click-throughs or conversions.


• Use AI tools to assist with content generation, repurposing, trend monitoring, and competitor research.


• Create and manage a content calendar to ensure a consistent and strategic posting cadence.


• Stay on top of platform changes, trends, and algorithm shifts, and adapt strategy accordingly.


• Monitor brand mentions and sentiment, flag noteworthy feedback or risks.


• Track KPIs, prepare monthly reports, and surface insights to the wider marketing and product teams.

Qualifications / Requirements

• Proven experience managing or growing social media accounts for a SaaS or WordPress product, startup, or digital brand (3+ years).


• Strong writing and editing skills with the ability to craft clear, engaging, and platform native copy.


• Demonstrated ability to create and optimize content across platforms like X, LinkedIn, Instagram, and YouTube.


• Comfort with short-form video creation; you know what performs and why.


• Familiarity with analytics tools native insights, Google Analytics, or third party dashboards.


• A strong understanding of WordPress and its user community, or a willingness to ramp up quickly.


• Proficiency using AI tools like ChatGPT, Notion AI, or Descript to enhance workflow and creativity.


• Experience using project management tools like Asana to manage content pipelines.


• Ability to work independently and asynchronously, with excellent communication and prioritization skills.


• A results-driven mindset; you love measuring success and iterating based on data.


• English at a professional level (written and verbal).


• Personal computer with reliable internet access.


• Availability to overlap with the team for async check-ins and a few hours of live collaboration between 9AM ET - 5PM ET.

Bonuses

• Experience creating or managing social media for a WordPress plugin or theme.


• On-camera presence and the ability to shoot/edit engaging short-form videos or reels.


• Familiarity with scheduling and analytics tools like Buffer, Hootsuite, Later, or Metricool.


• Graphic design or video editing experience using Canva, Figma, CapCut, etc.


• A personal or professional social media following with growth experiments.


• SEO and content marketing knowledge to support cross-channel campaigns.


• Experience working in a fully remote, async team environment.


• Familiarity with team collaboration tools like Slack, Notion, or Asana.


• Experience running paid social campaigns or boosting organic content strategically.

Benefits

Our fast growing, bootstrapped company offers meaningful advantages and opportunities for those who earn them.

• Competitive Salary


• Term Life Insurance and Accidental Death & Dismemberment for all full-time team members during employment


• Health, Dental, and Vision Insurance benefits for full-time U.S. employees


• Health Insurance benefits for all employees in India, Pakistan, Brazil, Philippines, Ukraine, Poland, Romania, Nepal, Kenya, Mexico, Nigeria, Spain, Argentina, and Jamaica


• Remote work from locations around the world


• Flexible PTO after 90 days of employment


• Holidays (based on location)


• Paid Parental Leave


• Learning allowances and reimbursements for tools, books, or courses


• Company travel coverage, including annual all-company retreat and mini-team meetups


• Additional perks such as welcome box, yearly anniversary gifts, and technology stipend


• Opportunity to solve meaningful problems with strong teammates


• No politics, no b.s., and no jerks

Location

This is a remote position. Our team is spread around the globe, with a home base in Florida, USA. Company hours are 9am - 5pm ET (UTC -5). You must be available for a portion of the day to overlap with the team.

Inclusion Statement

Awesome Motive strives to have a broad view of diversity and is an equal opportunity employer. We do not discriminate based on race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other basis protected by law.

How to apply?

If this role aligns with your experience, please submit your application. Please clearly include in your cover letter details about experience managing or growing branded social media accounts, an example of a successful campaign, how you use AI tools in your workflow, how you stay current with trends, your familiarity with WordPress, and your self-rated analytics proficiency. Also note proofread before submitting to help your application stand out.

• What experience do you have managing or growing branded social media accounts? Please include platforms, audience size, and measurable outcomes.


• Can you share an example of a campaign or post that performed exceptionally well? What made it work?


• How do you use AI tools in your social media workflow?


• What’s your approach to staying current with changing algorithms and trends?


• How familiar are you with WordPress and the needs of its user community?


• What’s your proficiency level 1-5 with social media analytics? Share a metric you improved and how.

Note We won’t be able to individually respond to all applications, but if we feel you’re a strong match, someone will be in touch soon.

Thanks, and we look forward to hearing from you!