LocalEdge is hiring: InVue SEM Strategist in Buffalo

Overview

InVue Digital, Hearst Digital Marketing Services’ premier agency, is looking for a talented, hard-working, and highly-motivated search engine marketing specialist to join our rapidly growing team of digital marketers.

Qualifications

• You have a passion for paid search engine marketing and digital marketing as a whole.
• You have a strong understanding of PPC and what it takes to drive results for a client.
• You’re well-versed in Google Ads and Microsoft Ads, their interfaces, requirements, and best practices.
• You are self-motivated, able to multitask, and hold yourself accountable for your work and deadlines.
• You are capable of working in a remote environment and collaborating with distributed teammates.
• You have an entrepreneurial attitude and are always seeking opportunities to better the situation of yourself, colleagues, clients, and the agency.
• You have strong verbal communication skills and are capable of explaining complex situations in an easy-to-understand manner.
• You have strong written communication skills and are capable of crafting high-quality emails, ad copy, and website content when necessary.
• You have a solid understanding of budgeting for large clients.
• You have a strong understanding of digital marketing performance metrics, as they relate to the job and core responsibilities.
• You are able to manage stress, perform well in fast-paced environments, and utilize resources to maintain your workload.
• You are organized and able to manage multiple concurrent tasks and requests from clients or internal channels.
• You are able to delegate work to your available resources and lead your colleagues toward a singular goal.
• You are proactive with your work and consistently bring new ideas to the table.
• You have a desire and ability to learn and develop quickly.
• You have strong determination to go above and beyond to ensure clients surpass their competition.

Key Responsibilities

• Overseeing the strategy and performance of multiple agency search and display marketing campaigns.
• Day-to-day management of PPC campaigns including performance optimization, budget management, and campaign development in Google Ads and Microsoft Ads platforms.
• Working with colleagues to implement new strategies and improve current processes.
• Acting as a go-to SEM resource for agency sales, staff and clients.
• Performing quality assurance prior to launching campaigns.
• Providing weekly and/or monthly updates to agency clients and partners regarding performance, metrics and trends.
• Appropriately managing client budgets to ensure appropriate pacing in order to meet campaign goals.
• Achieving stated campaign goals through appropriate budget allocation and optimization of campaigns in order to consistently deliver a strong return on investment for our clients.
• Performing in-depth keyword research, strategic analysis, competitive assessment, ad production, and campaign development.
• Recommending content and layout suggestions for websites to improve user experience and lead conversion.
• Implementing and refining Google Ads and Google Analytics tracking using Google Tag Manager, including troubleshooting errors and setting up goal or eCommerce tracking.
• Monitoring and implementing new and emerging trends in SEM, and helping to educate team members and clients on these trends.
• Utilizing AI tools to assist with campaign management and daily optimizations.
• Performing other related duties as assigned.

The InVue Story

InVue Digital was founded in 2014 to help enterprise clients achieve their marketing goals with a white-glove approach to their service. With the backing of the Hearst organization, we have assembled an extremely talented team of digital marketers who provide search and social solutions for our clients. The support of a national salesforce has developed an eclectic ensemble of clients, ranging from high fashion and luxury resorts to oil field supply manufacturers and energy suppliers.

Office Location

While the InVue Digital team is headquartered in Buffalo, NY, we currently operate remotely and offer our team members the benefit of working from wherever they please. The team collaborates through chat and video technology in order to ensure that we are maintaining our cohesive workflow and holding each other accountable.

If you need accommodation or assistance using our website or regarding the application process, please contact hnpemployment@hearst.com. We will only respond to accommodation requests at this address.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Business Development and Sales

Industries

• Advertising Services

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