Resolute Digital, a Weber Shandwick Company
Account Director, Earned Media Strategy
Resolute Digital, a Weber Shandwick Company, Los Angeles, California, United States, 90079
Overview
The Weber Shandwick team is seeking an Account Director, Earned Media Strategy with exceptional earned strategy and media relations prowess to support CPG, Retail and Food & Beverage clients. This role offers the opportunity to work on top-tier brands across multiple consumer categories, helping them earn meaningful attention in culture.
About you:
You live for a great pitch and have the media relationships to back it up. With deep knowledge of top-tier lifestyle, entertainment, sports, broadcast, food & beverage, and business outlets, you know how to get stories placed — and noticed. You move seamlessly between traditional media and emerging platforms like Substack, podcasts, and content creators. Fluent in internet culture and always ahead of the trends, you know what’s buzzy, what’s next, and how to help brands break through.
You’re a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted, integrated campaigns without missing a beat. You bring structure to chaos, all while juggling deadlines, media moments, and client needs with calm confidence. You’re immersed in pop culture and entertainment and know how to turn cultural insight into earned impact. A creative storyteller and collaborative partner, you bring curiosity, originality, and hustle to everything you do. Ready to make waves with a team of leading earned strategists? Let’s talk.
Responsibilities
Build and maintain excellent relationships with top-tier media across business, national/local broadcast, and lifestyle verticals — including men’s/women’s interest, fitness, food & beverage, wellness, sports, entertainment, and commerce
Maintain a strong understanding of the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly
Approaches client work with curiosity — always seeking to understand the brand, its competitors, and the broader industry context
Proactively and reactively crafts compelling, newsworthy stories that drive earned coverage
Lead the development and execution of earned and integrated media programs from start to finish
Lead and develop comprehensive earned media strategies
Draft high-quality internal and external facing media materials, including briefing documents, Q + A, pitches, press releases, and messaging documents
Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail
Counsel and interact effectively with clients and leaders at client organizations
Collaborates effectively with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work
Mentors and develops junior team members through hands-on guidance, feedback, and professional development
Cultivates and participates in new business opportunities and pitches
Spotting and executing quick turn and client relevant culture tapping earned storytelling opportunities
Business Acumen– align talent strategies to drive business goals
Client Service– client focus and ability to build trust and rapport across all levels
Proactivity– exhibit relentless pursuit for new and innovative talent strategies
Collaboration– build strong relationships at all levels across the organization
Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
Basic Qualifications
6-8 years of experience.
Experience leading projects from start to finish, working with integrated teams across various disciplines.
Earned strategy and media relations experience
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
Medical
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
Salary range: $100,000 – $130,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-JP1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Senior Vice President, Earned Media Strategy Role Come join the Brand team in our New York office. If you love brand marketing and have a passion for building campaigns for globally known brands, this is the role for you!
We Are Seeking:
We are looking for a seasoned Senior Vice President to join our growing earned media Brand group. This role doesn’t come around often and is perfect for someone who can lead a large team, manage multiple brands and clients, and flex across offices in the US and worldwide.
The new leader will be responsible for providing subject matter expertise in media relations, nurturing client relationships, acting as the day-to-day senior media counsel for client programs and brand teams, working in lockstep with integrated agency partners and overseeing a high-performing media team with exposure to senior leaders in the agency. We are looking for a storyteller who is inspired by culture, with never-ending curiosity, a desire to always be better, and the ability to motivate and connect with people across different disciplines.
We are a company of doers – even at the most senior level.
We are looking for someone who can:
Build and nurture client relationships and grow business by providing leadership, direction and strategic guidance to colleagues, day-to-day teams and senior level clients
Serve as a subject matter expert in media relations and coach/develop a high-performing media team of 10 or more people
Deliver and nurture strong existing relationships with reporters across media categories
Possess a deep understanding of the media landscape and understand what it takes for a brand to breakthrough
Craft narratives to place our clients at the forefront of culture
Solve problems, handle crises, and make quick decisions with incomplete information
Ideate and shape brand campaigns that tap into culture, lifestyle and influencer trends
Draw on our total agency resources (locally, regionally, globally) and bring our clients the best of our network for every project
Establish a high standard for quality and deliver above expectations, continuing to fulfill the trusted partner role we have built with our clients
Craft presentations for senior client stakeholders with a persuasive and engaging presentation style
Actively engage in the culture of the agency to lead by example
Work with peers to further the mission, goals and culture of the agency
Balance an intense work ethic with the sense of fun that should be part of the exciting and dynamic work we do
The right person for this role has:
12+ years of experience in media relations inclusive of agency experience working on integrated communications campaigns
Deep knowledge of the consumer products space, with experience in – and passion for – telling stories on behalf of lifestyle brands
Strong selling and negotiating skills, with the ability to bring new/proactive ideas to new and existing clients
Proven track record of proactively identifying and delivering strategic storytelling opportunities that unlock account growth beyond the current or ‘expected’ remit
Strong familiarity and expertise related to social, digital and influencer channels that can further fuel earned-driven communications
Exceptional client service track record with ability to counsel and interact effectively with senior management at client organizations
Experience managing a large earned media team and the keen organizational skills needed to juggle multiple client needs at once
Ability to efficiently manage cross-office teams that span multiple cities and countries with integrated account teams preferred
Ability to be both strategic and hands-on, to flex with clients’ needs
Success leading teams and developing talent
An entrepreneurial spirit, strong leadership qualities, and a collaborative attitude
A willingness to challenge how things have always been done, in a desire to continuously improve
Excellent written, verbal, and interpersonal communication skills
Proficient skills in MSOffice (PowerPoint, Excel and Word)
BA or BS in Communications or related degree
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
Medical
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
LA Salary range: $145,000 – $180,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-JR1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Health Practice – Vice President, Earned Media We are seeking a strong Vice President to join our Media Relations team within our Health Practice. We are looking for someone who knows the media landscape, has a unique experience telling stories, and strong ability to counsel clients on and execute integrated media relations strategy. The following is a general outline of primary responsibilities.
What You Will Be Doing
Serves as key integrated team member and day-to-day client contact in support of strategic earned media campaigns, including developing media relations action plans, goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
Develop a strong understanding of the client’s business and target audiences, and work collaboratively with strategists, digital and creative team members to deliver solutions that meet program objectives.
Foster growth and team talent as a leader on the health media team, including management of mid to junior health media team members.
Have positive relationships with health, business and consumer reporters, understand industry issues that directly and indirectly affect clients and the media landscape, and analyze and distill meaningful insights from media coverage.
Generate story ideas and topic angles, oversee team in developing media materials, and pitch media to land earned coverage.
Develop and lead corporate communications and executive visibility programs for leadership, including research/vetting opportunities, speaking/events, thought leadership content and awards.
Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences.
Leverage external voices (e.g. advocates, physicians, patients, bloggers/vloggers and other relatable voices) to impact clients, their brands and marketing goals.
Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels.
Support creative ideation on a consistent basis.
Participation in office-wide initiatives, seminars, and meetings to further professional learning and development.
Actively participate in agency development and assist with new business.
Business Acumen– align talent strategies to drive business goals
Client Service– client focus and ability to build trust and rapport across all levels
Proactivity – exhibit relentless pursuit for new and innovative talent strategies
Collaboration– build strong relationships at all levels across the organization
Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
Qualifications
Bachelor’s Degree in Marketing, Communications, Public Relations or related field
8-10 years’ PR/communications experience
LA Salary range: $145,000 – $180,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-JR1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
#J-18808-Ljbffr
About you:
You live for a great pitch and have the media relationships to back it up. With deep knowledge of top-tier lifestyle, entertainment, sports, broadcast, food & beverage, and business outlets, you know how to get stories placed — and noticed. You move seamlessly between traditional media and emerging platforms like Substack, podcasts, and content creators. Fluent in internet culture and always ahead of the trends, you know what’s buzzy, what’s next, and how to help brands break through.
You’re a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted, integrated campaigns without missing a beat. You bring structure to chaos, all while juggling deadlines, media moments, and client needs with calm confidence. You’re immersed in pop culture and entertainment and know how to turn cultural insight into earned impact. A creative storyteller and collaborative partner, you bring curiosity, originality, and hustle to everything you do. Ready to make waves with a team of leading earned strategists? Let’s talk.
Responsibilities
Build and maintain excellent relationships with top-tier media across business, national/local broadcast, and lifestyle verticals — including men’s/women’s interest, fitness, food & beverage, wellness, sports, entertainment, and commerce
Maintain a strong understanding of the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly
Approaches client work with curiosity — always seeking to understand the brand, its competitors, and the broader industry context
Proactively and reactively crafts compelling, newsworthy stories that drive earned coverage
Lead the development and execution of earned and integrated media programs from start to finish
Lead and develop comprehensive earned media strategies
Draft high-quality internal and external facing media materials, including briefing documents, Q + A, pitches, press releases, and messaging documents
Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail
Counsel and interact effectively with clients and leaders at client organizations
Collaborates effectively with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work
Mentors and develops junior team members through hands-on guidance, feedback, and professional development
Cultivates and participates in new business opportunities and pitches
Spotting and executing quick turn and client relevant culture tapping earned storytelling opportunities
Business Acumen– align talent strategies to drive business goals
Client Service– client focus and ability to build trust and rapport across all levels
Proactivity– exhibit relentless pursuit for new and innovative talent strategies
Collaboration– build strong relationships at all levels across the organization
Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
Basic Qualifications
6-8 years of experience.
Experience leading projects from start to finish, working with integrated teams across various disciplines.
Earned strategy and media relations experience
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
Medical
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
Salary range: $100,000 – $130,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-JP1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Senior Vice President, Earned Media Strategy Role Come join the Brand team in our New York office. If you love brand marketing and have a passion for building campaigns for globally known brands, this is the role for you!
We Are Seeking:
We are looking for a seasoned Senior Vice President to join our growing earned media Brand group. This role doesn’t come around often and is perfect for someone who can lead a large team, manage multiple brands and clients, and flex across offices in the US and worldwide.
The new leader will be responsible for providing subject matter expertise in media relations, nurturing client relationships, acting as the day-to-day senior media counsel for client programs and brand teams, working in lockstep with integrated agency partners and overseeing a high-performing media team with exposure to senior leaders in the agency. We are looking for a storyteller who is inspired by culture, with never-ending curiosity, a desire to always be better, and the ability to motivate and connect with people across different disciplines.
We are a company of doers – even at the most senior level.
We are looking for someone who can:
Build and nurture client relationships and grow business by providing leadership, direction and strategic guidance to colleagues, day-to-day teams and senior level clients
Serve as a subject matter expert in media relations and coach/develop a high-performing media team of 10 or more people
Deliver and nurture strong existing relationships with reporters across media categories
Possess a deep understanding of the media landscape and understand what it takes for a brand to breakthrough
Craft narratives to place our clients at the forefront of culture
Solve problems, handle crises, and make quick decisions with incomplete information
Ideate and shape brand campaigns that tap into culture, lifestyle and influencer trends
Draw on our total agency resources (locally, regionally, globally) and bring our clients the best of our network for every project
Establish a high standard for quality and deliver above expectations, continuing to fulfill the trusted partner role we have built with our clients
Craft presentations for senior client stakeholders with a persuasive and engaging presentation style
Actively engage in the culture of the agency to lead by example
Work with peers to further the mission, goals and culture of the agency
Balance an intense work ethic with the sense of fun that should be part of the exciting and dynamic work we do
The right person for this role has:
12+ years of experience in media relations inclusive of agency experience working on integrated communications campaigns
Deep knowledge of the consumer products space, with experience in – and passion for – telling stories on behalf of lifestyle brands
Strong selling and negotiating skills, with the ability to bring new/proactive ideas to new and existing clients
Proven track record of proactively identifying and delivering strategic storytelling opportunities that unlock account growth beyond the current or ‘expected’ remit
Strong familiarity and expertise related to social, digital and influencer channels that can further fuel earned-driven communications
Exceptional client service track record with ability to counsel and interact effectively with senior management at client organizations
Experience managing a large earned media team and the keen organizational skills needed to juggle multiple client needs at once
Ability to efficiently manage cross-office teams that span multiple cities and countries with integrated account teams preferred
Ability to be both strategic and hands-on, to flex with clients’ needs
Success leading teams and developing talent
An entrepreneurial spirit, strong leadership qualities, and a collaborative attitude
A willingness to challenge how things have always been done, in a desire to continuously improve
Excellent written, verbal, and interpersonal communication skills
Proficient skills in MSOffice (PowerPoint, Excel and Word)
BA or BS in Communications or related degree
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
Medical
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
LA Salary range: $145,000 – $180,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-JR1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Health Practice – Vice President, Earned Media We are seeking a strong Vice President to join our Media Relations team within our Health Practice. We are looking for someone who knows the media landscape, has a unique experience telling stories, and strong ability to counsel clients on and execute integrated media relations strategy. The following is a general outline of primary responsibilities.
What You Will Be Doing
Serves as key integrated team member and day-to-day client contact in support of strategic earned media campaigns, including developing media relations action plans, goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
Develop a strong understanding of the client’s business and target audiences, and work collaboratively with strategists, digital and creative team members to deliver solutions that meet program objectives.
Foster growth and team talent as a leader on the health media team, including management of mid to junior health media team members.
Have positive relationships with health, business and consumer reporters, understand industry issues that directly and indirectly affect clients and the media landscape, and analyze and distill meaningful insights from media coverage.
Generate story ideas and topic angles, oversee team in developing media materials, and pitch media to land earned coverage.
Develop and lead corporate communications and executive visibility programs for leadership, including research/vetting opportunities, speaking/events, thought leadership content and awards.
Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences.
Leverage external voices (e.g. advocates, physicians, patients, bloggers/vloggers and other relatable voices) to impact clients, their brands and marketing goals.
Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels.
Support creative ideation on a consistent basis.
Participation in office-wide initiatives, seminars, and meetings to further professional learning and development.
Actively participate in agency development and assist with new business.
Business Acumen– align talent strategies to drive business goals
Client Service– client focus and ability to build trust and rapport across all levels
Proactivity – exhibit relentless pursuit for new and innovative talent strategies
Collaboration– build strong relationships at all levels across the organization
Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
Qualifications
Bachelor’s Degree in Marketing, Communications, Public Relations or related field
8-10 years’ PR/communications experience
LA Salary range: $145,000 – $180,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-JR1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
#J-18808-Ljbffr