Digital Marketing Strategist - ELITE Dental Alliance

Summary/Objective Reporting to the Affiliate Marketing Manager, the Digital Marketing Strategist oversees all aspects of digital marketing, content creation, and the Elite Dental Alliance website, with the goal of building brand awareness, increasing current member engagement and growing new members. Essential Functions Develop, write, and edit compelling content for digital channels including the website, social media, emails, and blogsDesign and implement digital marketing strategies and campaigns that drive brand awareness, engagement, and lead generationOversee and manage relationships with the marketing agency; ensure timely delivery and quality of outsourced marketing servicesMaintain, update, and optimize the company website for user experience, SEO, and content freshnessAct as the primary point of contact for the Cain Watters and Associates marketing team; coordinate joint initiatives and marketing effortsTrack, analyze, and report on digital marketing performance metrics, recommending optimizations where neededEnsure that all digital content aligns with ELITE Dental Alliance's brand voice, standards, and guidelinesResponsibilities & Duties Write, edit, and publish engaging content for the website, emails, social media, and blogsDevelop marketing copy for campaigns, newsletters, and digital adsUpdate website content and images to ensure current informationPerform basic website maintenance and coordinate with developers for enhancementsMonitor website analytics and optimize SEOCommunicate with the marketing agency on ongoing campaigns and deliverablesReview and approve agency-created content and reportsTrack agency performance and ensure deadlines are metAct as the main point of contact for collaborative marketing initiativesPlan and execute digital marketing campaigns across various platformsMonitor campaigns, make real-time adjustments, and report on resultsEngage with the online community by responding to comments and messagesAnalyze performance metrics and prepare reports with insights for improvementsEnsure digital materials align with brand guidelines and toneStay updated on industry trends and explore new tools to expand brand reachThis job description is not designed to cover or contain a comprehensive listing of essential functions or responsibilities that are required of the employee for this job. Essential functions and responsibilities and activities may change at any time with or without notice.Education & Experience Bachelor's degree in Marketing, Communications, Journalism, or a related fieldMinimum of 5 years of experience in digital marketing, with demonstrated content and copywriting skillsStrong portfolio of written content across multiple digital channels; must submit a writing sample(s)Experience working with or managing digital marketing agencies and vendor partnersProven experience managing and updating websites (experience with CMS platforms required)Excellent project management, organizational, and interpersonal skillsAbility to analyze marketing data and develop actionable insightsFamiliarity with dental industry marketing is a plusTravel This position may require travel to attend events, gather content, or support in-person campaigns. Work Environment This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. Physical Demands This is a largely sedentary role; however, some filing may be required. This would require the ability to lift files, open filing cabinets and bend or stand as necessary. Position Type & Expected Hours of Work This is a full-time, exempt position with a hybrid work schedule, subject to management approval. Standard days and hours of work are Monday through Friday, 8:30 a.m. to 5 p.m., with some flexibility in hours allowed based on management's discretion. Job Compensation & BenefitsThrough our competitive compensation and benefits program, we seek to attract, retain and motivate a high-performing and increasingly diverse Associate population. Our compensation and benefit structure is comprised of many factors, including but not limited the size of our Company, our financial position, the industry, business objectives, market salary information, benchmark pay levels and practices against the respective peer group (to ensure equal pay for equal work, with allowable pay differences based on factors not prohibited by law), and unique circumstances of the Firm that are subject to change.CompensationMinimum: $70,000.00 - Maximum: $80,000.00BenefitsCompetitive base salaryEmployer Paid Medical, Short-Term Disability, Accident, Life and AD&D InsuranceDental & Vision InsuranceUnlimited PTOFirm-Paid Holidays, Including an Extended Winter BreakSafe Harbor 401k PlanGenerous Employer HSA ContributionsEmployer Paid Professional Dues, Licenses/RenewalsContinuing Education ResourcesFamily Planning Assistance Program and Paid Parental LeaveCWA has consistently been recognized from rating services and publications such as:INSIDE Public Accounting - Top 100 Firms (2022, 2023, 2024)Top Workplaces - Financial Services (2024)Top Workplaces - Culture Excellence (2024)Accounting Today - Top Firm by AUM (2024)USA Today - Top Workplaces (2024, 2025)Accounting Today - Top 100 Firms (2022, 2023)Forbes America's Best Tax & Accounting Firms (2022, 2023)INSIDE Public Accounting - Top 100 Fastest Growing Firms (2022)Dallas Morning News - Top Workplace (2022, 2023)Accounting Today - Beyond Top 100: Firms to Watch (2020)Accounting Today - Regional Leaders Top Firms (2012, 2015, 2016, 2018, 2020)INSIDE Public Accounting - Beyond the Top 100 (2015, 2016, 2018, 2020)INSIDE Public Accounting - Top 200 Firms (2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020)Cain Watters & Associates is committed to upholding the principles of the Equal Pay and Opportunity Act (EPOA). If you have any concerns regarding compliance with this policy, we encourage you to report them immediately by contacting HR at hr@cainwatters.com. Your concerns will be handled with the utmost confidentiality and care.