Overview
Nextdoor is the essential neighborhood network. Neighbors, public agencies, and businesses use Nextdoor to connect around local information that matters in more than 340,000 neighborhoods across 11 countries. Nextdoor builds innovative technology to foster local community, share important news, and create neighborhood connections at scale. Download the app and join the neighborhood at nextdoor.com.
Impact You'll Make
As a strategic, values-aligned marketing leader, you will partner with product, design, revenue, and international teams to launch campaigns that drive global engagement and growth across both B2C and B2B. You will transform customer and market insights into go-to-market plans, advocate for customers, and shape Nextdoor’s marketing during a pivotal chapter.
Your Responsibilities
- Building effective SMB/Mid-Market GTM and growth strategies
- Developing strategic marketing with compelling business cases
- Creating positioning, messaging, and go-to-market plans driving product adoption
- Championing customer voice to inform product roadmaps and marketing plans
- Executing creative consumer campaigns with measurable results
- Collaborating with marketing and community peers on business objectives
- Fostering a "test and learn" culture for scalable, innovative experiments
- Thinking globally while enabling integrated marketing campaigns
- Using emerging AI technologies and tools that can help accelerate marketing efforts
- Leading and nurturing a best-in-class team
What You'll Bring To The Team
- 15+ years of marketing expertise with product focus, people management, and tech experience in fast-growth organizations
- Proven B2C and B2B product marketing chops; SMB experience is a plus
- Experience with growth marketing
- Deep understanding of the digital product lifecycle
- Track record of creating campaigns with measurable impact
- Creative and innovative breakthrough ideas that are uniquely suited to our business
- Exceptional writing, storytelling, and presentation skills
- Expertise targeting the right audiences with effective messaging
- Skill securing stakeholder buy-in for marketing initiatives
- Hands-on execution amid competing priorities
- Data-driven decision making and business case development
- Cross-functional product launch and adoption monitoring experience
- Demonstrated team-building with high execution standards
- A sincere interest in the power of local community
- Adaptability in complex, fast-paced environments
- Relentless drive to win with a positive attitude
- Eagerness to explore and apply AI and emerging technologies to reimagine how work gets done
Job Details
- Seniority level: Director
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Technology, Information and Internet
Compensation and Benefits
The starting salary for this role is expected to range from $290,00 to $345,000 on an annualized basis, or potentially greater in the event that your level of proficiency exceeds the level expected for the role.
We expect to award a meaningful equity grant for this role. With front loaded quarterly vesting, your first vest date will take place within 3 months of your start date.
When it comes to benefits, we have you covered! Nextdoor employees can choose between a variety of health plans, including a 100% covered employee only plan option, and we also provide a OneMedical membership for concierge care.
At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we serve. We encourage everyone interested in our mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.
For information about our collection and use of applicants’ personal information, please see Nextdoor's Personnel Privacy Notice, found here.
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