Nexstar Broadcasting is hiring: Manager III, Digital Ad Operations in Augusta
Nexstar Broadcasting, Augusta, GA, US, 30910
Oversee Campaign Onboarding, ensuring seamless integration of new campaigns. Responsible for Sales Training & Development, guiding team members on digital advertising products and platforms. Key duties include Campaign Reporting, Campaign Optimizations, and managing Digital Strategy to enhance performance and meet client objectives.Additional responsibilities include Digital Inventory Management, maintaining Vendor Relationships, participation in AE Sales Calls, and facilitating New Hire Onboarding. This role also involves conducting Sales Team Training, preparing Digital Weekly Reports, and contributing to Digital Revenue growth through strategic insights and optimizations.
Core Duties & Responsibilities🔹 Campaign Management• Manage end-to-end lifecycle of digital ad campaigns (launch, pacing, optimization, reporting, wrap-up)• Ensure accurate campaign setup and delivery across multiple platforms (social, display, video, OTT/CTV, search)• Troubleshoot technical issues related to ad serving, tracking, or performance🔹 Client-Facing & Sales Support• Join Account Executives on sales calls to provide digital expertise• Translate client goals into actionable campaign strategies• Present performance updates and optimization recommendations to sales and clients🔹 Training & Development• Conduct new hire onboarding for digital and sales teams• Lead recurring sales team training sessions on digital platforms and best practices• Support regional training initiatives and serve as subject-matter expert
🔹 Digital Strategy & Revenue Growth• Collaborate with sales teams on proposals, presentations, and upsell opportunities• Develop and execute cross-platform strategies to meet or exceed KPIs• Provide market insights and recommend new digital products or partnerships🔹 Operations, Reporting & Vendor Management• Oversee digital inventory management to ensure campaign accuracy and efficiency• Build and maintain vendor relationships to manage campaign execution, troubleshoot issues, and explore new opportunities• Create and maintain SOPs for campaign setup, reporting, and optimizations• Prepare weekly digital reports and monthly performance summaries for leadership• Monitor pacing and implement optimizations to deliver full budget performance________________________________________Summary of Core Responsibilities• Campaign Onboarding & Execution• Sales Training & Development• Campaign Reporting & Optimization• Digital Strategy & Inventory Management• AE Sales Call Support & Client Presentations• New Hire Onboarding & Ongoing Sales Training• Vendor Relationship Management• Digital Weekly Reports & Performance Insights• Driving Digital Revenue Growth
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.