Primary Arms, LLC
Overview
The E-Commerce & Affiliate Marketing Associate supports execution across online marketplaces (Amazon, eBay, Gun Broker, etc.) and Primary Arms’ affiliate marketing program, which operates on AvantLink. This role focuses on listing maintenance, performance tracking, campaign coordination, and day-to-day support for affiliate partners and sales channels. The associate works cross-functionally with marketing, merchandising, operations, and customer service to drive sales and maintain channel health.
Key Responsibilities
Marketplace Channel Support : Assist in managing Amazon, eBay, and other marketplace listings and operations. Monitor performance metrics and escalate issues that may impact seller status. Collaborate with Customer Service and the DC teams to resolve operational challenges such as returns, pricing discrepancies, fraud alerts, and shipping changes.
Listing Creation & Optimization : Create new listings and maintain existing ones using SEO, keyword research, and competitive benchmarking. Update product titles, descriptions, images, and backend fields to meet marketplace compliance and improve visibility. Track listing metrics (impressions, CTR, conversions) and support ongoing improvements.
Affiliate Program Operations (AvantLink) : Assist in onboarding new affiliates, influencers, and brand ambassadors to AvantLink. Set up promotional campaigns, validate commissionable items, and manage coupon codes and tracking links. Help verify affiliate sales data and assist with monthly platform invoice processing and reporting.
Campaign & Promotion Support : Ensure Affiliate creative assets are delivered to partners on time. Align listings and affiliate offers with company-wide marketing campaigns and product pushes.
Reporting & Optimization Tools : Pull and organize performance data from AvantLink, GA4, and internal sales dashboards. Track KPIs related to affiliate sales, marketplace ad performance (ACoS, CPC), and channel revenue trends. Support campaign adjustments by surfacing keywords or competitive insights.
Skills and Qualifications
1–2 years of experience in e-commerce or affiliate marketing preferred
Required familiarity with Amazon Seller Central and/or affiliate platforms like AvantLink is highly desirable
Microsoft tools knowledge
Organizational acumen
Planning and prioritization
Excellent verbal and written communication skills
Strong attention to detail and ability to follow structured processes
Analytical mindset with basic experience in Excel or Google Sheets
Outgoing personality is a plus — ability to build rapport with affiliate partners and influencers
Highly organized with the ability to manage multiple tasks and deadlines
Enthusiasm for the firearms, tactical, or outdoor space is a plus
Bachelor’s Degree preferred, but not required
Team Collaboration
Marketing & Creative:
For promotional assets and campaign planning
Customer Service & Operations:
For resolving listing or order-related issues
Accounting:
To coordinate affiliate invoice approval
Technology:
To troubleshoot tracking or platform issues (e.g., product links on AvantLink)
Other Details
Full-time, on-site role
Occasional travel support for affiliate or industry events may be requested
Monthly performance metrics and reporting required
Career Progression Path This role offers a clear path for advancement, starting from Associate to Specialist, with opportunities to grow into Sr. Specialist, Manager and Sr. Manager-level positions in e-commerce and affiliate marketing.
What We Offer
Competitive salary and benefits package
Opportunity to contribute to the growth of our ecommerce and affiliate marketing programs
A dynamic work environment with a focus on innovation and continuous improvement
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales
Industries Internet Publishing
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Key Responsibilities
Marketplace Channel Support : Assist in managing Amazon, eBay, and other marketplace listings and operations. Monitor performance metrics and escalate issues that may impact seller status. Collaborate with Customer Service and the DC teams to resolve operational challenges such as returns, pricing discrepancies, fraud alerts, and shipping changes.
Listing Creation & Optimization : Create new listings and maintain existing ones using SEO, keyword research, and competitive benchmarking. Update product titles, descriptions, images, and backend fields to meet marketplace compliance and improve visibility. Track listing metrics (impressions, CTR, conversions) and support ongoing improvements.
Affiliate Program Operations (AvantLink) : Assist in onboarding new affiliates, influencers, and brand ambassadors to AvantLink. Set up promotional campaigns, validate commissionable items, and manage coupon codes and tracking links. Help verify affiliate sales data and assist with monthly platform invoice processing and reporting.
Campaign & Promotion Support : Ensure Affiliate creative assets are delivered to partners on time. Align listings and affiliate offers with company-wide marketing campaigns and product pushes.
Reporting & Optimization Tools : Pull and organize performance data from AvantLink, GA4, and internal sales dashboards. Track KPIs related to affiliate sales, marketplace ad performance (ACoS, CPC), and channel revenue trends. Support campaign adjustments by surfacing keywords or competitive insights.
Skills and Qualifications
1–2 years of experience in e-commerce or affiliate marketing preferred
Required familiarity with Amazon Seller Central and/or affiliate platforms like AvantLink is highly desirable
Microsoft tools knowledge
Organizational acumen
Planning and prioritization
Excellent verbal and written communication skills
Strong attention to detail and ability to follow structured processes
Analytical mindset with basic experience in Excel or Google Sheets
Outgoing personality is a plus — ability to build rapport with affiliate partners and influencers
Highly organized with the ability to manage multiple tasks and deadlines
Enthusiasm for the firearms, tactical, or outdoor space is a plus
Bachelor’s Degree preferred, but not required
Team Collaboration
Marketing & Creative:
For promotional assets and campaign planning
Customer Service & Operations:
For resolving listing or order-related issues
Accounting:
To coordinate affiliate invoice approval
Technology:
To troubleshoot tracking or platform issues (e.g., product links on AvantLink)
Other Details
Full-time, on-site role
Occasional travel support for affiliate or industry events may be requested
Monthly performance metrics and reporting required
Career Progression Path This role offers a clear path for advancement, starting from Associate to Specialist, with opportunities to grow into Sr. Specialist, Manager and Sr. Manager-level positions in e-commerce and affiliate marketing.
What We Offer
Competitive salary and benefits package
Opportunity to contribute to the growth of our ecommerce and affiliate marketing programs
A dynamic work environment with a focus on innovation and continuous improvement
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales
Industries Internet Publishing
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