High Liner Foods
Overview
Join to apply for the
Brand Marketing Manager
role at
High Liner Foods .
The Manager, Brand Marketing has a passion for building successful brands and a passion for food, understanding consumers deeply and formulating strategies and plans. The incumbent will be the brand advocate that owns all aspects of the marketing mix and spearheads the growth of the brands in their portfolio through the execution of highly effective strategies and initiatives.
Responsibilities
Lead the development and execution of annual marketing plans which address all aspects of the marketing mix including:
Innovative owned, earned, and paid advertising and media
Packaging
New product development and launches and base product renovations
Pricing
Promotion
Market Research
Work closely with the Senior Brand Manager, Marketing Director and all internal and external functions to translate long-term strategy into highly effective annual marketing and customer marketing plans
Establish and enhance product offering through identifying and assessing product and market opportunities
Serve as brand lead for commercialization of product initiatives that deliver annual plan
Support analysis and diagnosis of external and internal brand and/or competitive performance
Work with the cross-functional teams (including Consumer Insights, Packaging Operations, Supply Chain, R&D, Finance) to develop and execute key business initiatives
Work with key external agency partners to develop successful brand initiatives
Manage brand marketing budget
Oversees and is accountable for the assigned brand portfolio including day-to-day management with an understanding of P&L management
Qualifications
Residing location within a 1 hour drive of Portsmouth, NH or Chicago, IL strongly preferred
3 to 5 years of progressive work experience in CPG brand management; An in-depth understanding of the US retail customers across channels is required
Bachelor’s degree in business administration, marketing, advertising, communications, economics, statistics, or a related field
Demonstrated success in consumer-centric organizations
Intimate knowledge of new trends in brand building and consumer engagement channels (digital, e-commerce, social, etc.)
Agile, forward looking with a test, learn, improve, expand mentality
Able to build and maintain lasting relationships with corporate departments, key business partners, and customers
Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
Excellent written and verbal communication skills
A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
High attention to detail and quality standards
Strong understanding of IRI/Nielsen and/or other syndicated data sources
What’s in it for you? Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.
Competitive Salary
Health, dental & vision coverage
Pay for performance incentives
Employee & Family assistance programs
Wellness Programs
Retirement Planning
Supplemental Parental Leaves
Disability Support
Family friendly Flex policies & Summer hours
Volunteer hours
Learning and mentorship opportunities
Safety focused work environment
Role details Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Manufacturing
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Brand Marketing Manager
role at
High Liner Foods .
The Manager, Brand Marketing has a passion for building successful brands and a passion for food, understanding consumers deeply and formulating strategies and plans. The incumbent will be the brand advocate that owns all aspects of the marketing mix and spearheads the growth of the brands in their portfolio through the execution of highly effective strategies and initiatives.
Responsibilities
Lead the development and execution of annual marketing plans which address all aspects of the marketing mix including:
Innovative owned, earned, and paid advertising and media
Packaging
New product development and launches and base product renovations
Pricing
Promotion
Market Research
Work closely with the Senior Brand Manager, Marketing Director and all internal and external functions to translate long-term strategy into highly effective annual marketing and customer marketing plans
Establish and enhance product offering through identifying and assessing product and market opportunities
Serve as brand lead for commercialization of product initiatives that deliver annual plan
Support analysis and diagnosis of external and internal brand and/or competitive performance
Work with the cross-functional teams (including Consumer Insights, Packaging Operations, Supply Chain, R&D, Finance) to develop and execute key business initiatives
Work with key external agency partners to develop successful brand initiatives
Manage brand marketing budget
Oversees and is accountable for the assigned brand portfolio including day-to-day management with an understanding of P&L management
Qualifications
Residing location within a 1 hour drive of Portsmouth, NH or Chicago, IL strongly preferred
3 to 5 years of progressive work experience in CPG brand management; An in-depth understanding of the US retail customers across channels is required
Bachelor’s degree in business administration, marketing, advertising, communications, economics, statistics, or a related field
Demonstrated success in consumer-centric organizations
Intimate knowledge of new trends in brand building and consumer engagement channels (digital, e-commerce, social, etc.)
Agile, forward looking with a test, learn, improve, expand mentality
Able to build and maintain lasting relationships with corporate departments, key business partners, and customers
Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
Excellent written and verbal communication skills
A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
High attention to detail and quality standards
Strong understanding of IRI/Nielsen and/or other syndicated data sources
What’s in it for you? Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.
Competitive Salary
Health, dental & vision coverage
Pay for performance incentives
Employee & Family assistance programs
Wellness Programs
Retirement Planning
Supplemental Parental Leaves
Disability Support
Family friendly Flex policies & Summer hours
Volunteer hours
Learning and mentorship opportunities
Safety focused work environment
Role details Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Manufacturing
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