iHerb, LLC
Overview
Sr. Growth Marketing Manager (APAC)
at
iHerb, LLC
— the role to drive the growth strategy across our performance marketing channels, including paid search and shopping, paid social, display, and video advertising, to drive sales, revenue, new customer acquisition, and eCommerce app user acquisition for the APAC region, with a key focus on Japan and Korea. Other markets include but are not limited to Australia, Hong Kong, and Taiwan. This role reports directly to the Director of Global Paid Media and will support the Director/General Manager of the APAC markets to develop strategies to scale and optimize our performance marketing channels. You will own all aspects of the APAC region’s paid media program including managing the budget and determining the media mix, monitoring campaign performance and optimizing each channel, building and implementing a testing framework, optimizing our creative to drive performance, and developing reporting to share with stakeholders and leadership. The ideal candidate will be data-driven, analytical, creative, and have deep experience driving growth for enterprise e-commerce companies. The candidate should have advanced Excel skills, and will be comfortable with pulling and manipulating data themselves to create analyses and reporting that will ultimately drive actionable insights. Responsibilities
Help drive iHerb’s paid search and shopping, paid social, display, and video performance marketing strategies, from conception to execution, optimization, and post campaign analysis. Develop strategies to drive eCommerce User App Acquisition through paid media, app store optimization (ASO), etc. Collaborate with the APAC regions lead and specialists to scale their paid media program and identify opportunities and new platforms to test Plan and manage large scale campaigns on search platforms (e.g., Google and Bing Search and Shopping) and on social and display platforms (Facebook, Instagram, Twitter, YouTube, Snapchat, Apple Search Ads, TikTok, etc.) working within the native tools on each platform to execute and optimize campaigns. Partner with our business insights, product, and engineering teams to enhance our tracking efforts (across web and app) and develop/improve daily, weekly, monthly reporting, in order to provide the data and insights required for our platforms and teams to scale our marketing campaigns/programs efficiently. Optimize performance marketing campaigns to meet and/or exceed iHerb’s goals through channel-specific levers, including but not limited to: copy changes, keyword research & analysis, bid adjustments & automation, budget allocation, a/b testing, placement testing and creative optimization, product feed optimization, etc. Support product feed marketing efforts, including Google shopping, Facebook DPA, and shopping comparison sites Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns Collaborate with creative resources to develop creative assets necessary to achieve goals. Collaborate with Earned and influencer Media teams to run paid social strategies alongside organic social strategies and content. Ensure overall cost per acquisition (CPA) is within targets, and continuously drive customer acquisition at scale. Serve as the main point of contact for outside vendor and agency relationships. Maintain all relevant certifications such as Google Adwords Certified Professional Knowledge, Skills and Abilities
Strong written and verbal communication skills in BOTH English and Japanese required Korean and/or Chinese language reading and writing proficiency a plus Ability to analyze keywords, create and localize marketing assets, assess landing pages, and manage local market agency/partner relationships in the local language (with translation/localization support available) Understanding of performance marketing strategies, tactics and processes Strong understanding of the relationship between marketing channels and business objectives Proven track record of developing and executing innovative performance marketing campaigns Extensive knowledge of paid search, paid social and display across platforms (Google, Facebook, Twitter, Instagram, YouTube, Snapchat, etc.) and their optimization techniques Experience using Facebook Ads Manager, Twitter Ads, Google Adwords and other major media buying platforms Deep understanding of customer analytics and attribution: CPA, ROAS, LTV, churn, etc. Ability to thrive in a fast-moving, performance-driven environment Strong verbal and written communication skills Self-directed with tact, diplomacy, and professional conduct when dealing with internal teams and external partners Effective oral communication and collaborative work style Equipment Knowledge
G-Suite and/or Microsoft Office Suite Knowledge of Google Ads, Facebook, and other ad platforms Hands-on experience with paid search management platforms, product feed management platforms, and/or tag management technology Knowledge of Asana or other task management platforms is a plus Intermediate to advanced knowledge of analytics platforms, especially Google Analytics Experience with AppsFlyer or Adjust is a plus Advanced Excel knowledge including pivot tables and advanced formulas Experience Requirements
At least 4-5+ years of experience in paid search, paid social, display and video marketing, preferably in a mid-to-large scale e-commerce B2C company or with an advertising agency managing similar size campaigns Experience driving campaigns from concept through to execution and performing post-campaign analysis Experience with Google Search and Shopping, Facebook Ads, Google Display Network, programmatic display advertising, and video advertising on YouTube Education Requirements
A Bachelor’s Degree in marketing, advertising, statistics, or other related field. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Retail Anticipated Pay Scale
$115,000—$140,000 USD About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries. Our vision is to become the #1 destination for health and wellness across the world. With a Passion For Wellness And a Mind For Innovative Solutions, IHerb Team Members Share a Vision For a Healthier World That Drives Them Each Day. Our 5 Shared Values Unite Our Global Team Core Values
Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly Embrace Diversity & Inclusion Strive for Simplicity iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. p>iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment. #J-18808-Ljbffr
Sr. Growth Marketing Manager (APAC)
at
iHerb, LLC
— the role to drive the growth strategy across our performance marketing channels, including paid search and shopping, paid social, display, and video advertising, to drive sales, revenue, new customer acquisition, and eCommerce app user acquisition for the APAC region, with a key focus on Japan and Korea. Other markets include but are not limited to Australia, Hong Kong, and Taiwan. This role reports directly to the Director of Global Paid Media and will support the Director/General Manager of the APAC markets to develop strategies to scale and optimize our performance marketing channels. You will own all aspects of the APAC region’s paid media program including managing the budget and determining the media mix, monitoring campaign performance and optimizing each channel, building and implementing a testing framework, optimizing our creative to drive performance, and developing reporting to share with stakeholders and leadership. The ideal candidate will be data-driven, analytical, creative, and have deep experience driving growth for enterprise e-commerce companies. The candidate should have advanced Excel skills, and will be comfortable with pulling and manipulating data themselves to create analyses and reporting that will ultimately drive actionable insights. Responsibilities
Help drive iHerb’s paid search and shopping, paid social, display, and video performance marketing strategies, from conception to execution, optimization, and post campaign analysis. Develop strategies to drive eCommerce User App Acquisition through paid media, app store optimization (ASO), etc. Collaborate with the APAC regions lead and specialists to scale their paid media program and identify opportunities and new platforms to test Plan and manage large scale campaigns on search platforms (e.g., Google and Bing Search and Shopping) and on social and display platforms (Facebook, Instagram, Twitter, YouTube, Snapchat, Apple Search Ads, TikTok, etc.) working within the native tools on each platform to execute and optimize campaigns. Partner with our business insights, product, and engineering teams to enhance our tracking efforts (across web and app) and develop/improve daily, weekly, monthly reporting, in order to provide the data and insights required for our platforms and teams to scale our marketing campaigns/programs efficiently. Optimize performance marketing campaigns to meet and/or exceed iHerb’s goals through channel-specific levers, including but not limited to: copy changes, keyword research & analysis, bid adjustments & automation, budget allocation, a/b testing, placement testing and creative optimization, product feed optimization, etc. Support product feed marketing efforts, including Google shopping, Facebook DPA, and shopping comparison sites Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns Collaborate with creative resources to develop creative assets necessary to achieve goals. Collaborate with Earned and influencer Media teams to run paid social strategies alongside organic social strategies and content. Ensure overall cost per acquisition (CPA) is within targets, and continuously drive customer acquisition at scale. Serve as the main point of contact for outside vendor and agency relationships. Maintain all relevant certifications such as Google Adwords Certified Professional Knowledge, Skills and Abilities
Strong written and verbal communication skills in BOTH English and Japanese required Korean and/or Chinese language reading and writing proficiency a plus Ability to analyze keywords, create and localize marketing assets, assess landing pages, and manage local market agency/partner relationships in the local language (with translation/localization support available) Understanding of performance marketing strategies, tactics and processes Strong understanding of the relationship between marketing channels and business objectives Proven track record of developing and executing innovative performance marketing campaigns Extensive knowledge of paid search, paid social and display across platforms (Google, Facebook, Twitter, Instagram, YouTube, Snapchat, etc.) and their optimization techniques Experience using Facebook Ads Manager, Twitter Ads, Google Adwords and other major media buying platforms Deep understanding of customer analytics and attribution: CPA, ROAS, LTV, churn, etc. Ability to thrive in a fast-moving, performance-driven environment Strong verbal and written communication skills Self-directed with tact, diplomacy, and professional conduct when dealing with internal teams and external partners Effective oral communication and collaborative work style Equipment Knowledge
G-Suite and/or Microsoft Office Suite Knowledge of Google Ads, Facebook, and other ad platforms Hands-on experience with paid search management platforms, product feed management platforms, and/or tag management technology Knowledge of Asana or other task management platforms is a plus Intermediate to advanced knowledge of analytics platforms, especially Google Analytics Experience with AppsFlyer or Adjust is a plus Advanced Excel knowledge including pivot tables and advanced formulas Experience Requirements
At least 4-5+ years of experience in paid search, paid social, display and video marketing, preferably in a mid-to-large scale e-commerce B2C company or with an advertising agency managing similar size campaigns Experience driving campaigns from concept through to execution and performing post-campaign analysis Experience with Google Search and Shopping, Facebook Ads, Google Display Network, programmatic display advertising, and video advertising on YouTube Education Requirements
A Bachelor’s Degree in marketing, advertising, statistics, or other related field. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Retail Anticipated Pay Scale
$115,000—$140,000 USD About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries. Our vision is to become the #1 destination for health and wellness across the world. With a Passion For Wellness And a Mind For Innovative Solutions, IHerb Team Members Share a Vision For a Healthier World That Drives Them Each Day. Our 5 Shared Values Unite Our Global Team Core Values
Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly Embrace Diversity & Inclusion Strive for Simplicity iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. p>iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment. #J-18808-Ljbffr