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Arevna

Vice President Marketing

Arevna, New York, New York, us, 10261

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Overview

Our client is a rapidly growing healthcare company within the medical products and services sector. They are seeking a Vice President of Marketing to drive strategy, customer engagement, and growth initiatives. This is a

hybrid role, based in Manhattan

(3 days per week in-office). Base pay range $200,000.00/yr - $200,000.00/yr The Role

As VP of Marketing, you will be responsible for leading marketing strategy and execution across multiple customer segments. The successful candidate will have strong expertise in

customer lifecycle marketing ,

drip campaigns , and

segmentation , with proven success in driving share-of-wallet, retention, and cross-sell opportunities. Key priorities

Developing and executing growth strategies across new and existing markets. Designing and implementing segmented customer journeys (onboarding, upsell, cross-sell, retention). Building brand awareness and value proposition in competitive healthcare markets. Partnering with product and commercial teams to launch new offerings and support go-to-market initiatives. Supporting sales enablement with compelling messaging, content, and tools. Representing the organisation at industry events and building strong external partnerships. Key Requirements

10+ years in marketing leadership, with experience across

healthcare, medical devices, life sciences, or related sectors . Track record in

customer segmentation, lifecycle campaigns, CRM/automation , and data-driven marketing. Experience with

multi-product portfolios

and subscription or recurring-revenue business models is strongly preferred. Strong background in

brand management, PR, and event marketing . Excellent communication, stakeholder management, and executive presence. Bachelors degree required; advanced degree preferred. Whats on Offer

Opportunity to lead marketing at a high-growth healthcare organisation. Collaborative and values-driven culture. Career growth with impact across product, brand, and customer engagement. Confidential Search

This position is being managed exclusively by our recruitment team. If you have the relevant background and are interested in exploring this opportunity, please apply directly or reach out for a confidential discussion. #J-18808-Ljbffr