Verda Healthcare
Overview
Verda Healthcare, Inc.
is a Medicare Advantage Health Plan launched by a passionate, purpose-driven group of experienced healthcare professionals committed to the idea that healthcare should be easily and equitably accessed by all. Our mission is to ensure that underserved communities have access to health and wellness services, and receive the support needed to live a healthy life that is free of worry and full of joy. We are looking for a
Manager, Creative Marketing
to join our growing company with many internal opportunities.
Verda Healthcare is changing the face of health care across the nation. We value excellence, integrity, exceptional care, innovation, and diversity. Align your career goals with Verda Healthcare and we will support you all the way.
Position Overview The
Creative Marketing Manager
is responsible for the overall supervision, direction, and monitoring of all creative marketing activities at Verda Healthcare, Inc. and its subsidiaries. This role plans, executes, and manages the annual digital marketing plan to drive market share retention and growth, and oversees branding initiatives to maintain visual and messaging consistency for a compelling brand identity. This person will lead the development and implementation of targeted marketing strategies and campaigns to align with organizational goals, strengthen brand recognition, and expand Verda Healthcare’s online presence. The role includes ownership of digital and social media marketing (LinkedIn, Facebook, Instagram, Twitter, etc.), strategy, content development, and performance tracking to engage key audiences and the community. The Creative Marketing Manager will leverage knowledge of Medicare regulations (CMS guidelines) to translate market insights into compliant marketing initiatives. This role reports to the Chief Operating Officer.
Core Marketing Functions
Content and product development and design
Market research
Promotion
Distribution planning
Cost estimation and budgeting
Key Responsibilities
Administration & Operations
Marketing material creation and distribution (internal and external)
Tracking performance metrics and driving data-informed improvements
Promotional procurement and inventory management
Maintaining marketing tools, automation, and workflow systems
Content Marketing
Creating engaging, customer-focused content to support campaigns and outreach
Managing SEO, social media, and website content
Marketing strategy & campaigns
Aligning marketing efforts with company goals
Executing Campaigns Across Multiple Channels
Digital marketing
Media marketing
Email marketing
Paid advertising
Account-based marketing
Cause marketing
Relationship marketing
Word-of-mouth
Internet marketing
Transactional marketing
Diversity marketing
Outsourced Services (as Needed)
Digital marketing
Graphic design
Industry-specific expertise
Qualifications Minimum Qualifications
Bachelor’s degree in marketing, related field, or equivalent education required; Master’s degree preferred.
Minimum of seven (7) years’ experience in managed healthcare marketing including Medicare or Medi-Cal, and commercial marketing management.
Minimum of three (5) years of managed health care managerial experience.
Strong understanding of Medicare regulations, including CMS guidelines.
Strong ability to translate market insights and business priorities into effective marketing initiatives.
Excellent verbal and written communication skills, plus strong organizational skills with the ability to plan, prioritize and multi-task as well as the ability to make articulate presentations in a public forum.
Professional Competencies
Integrity and Trust
Customer Focus
Functional/Technical Skills
Written/Oral Communications
Critical/Analytical Thinker
Competitive goal oriented in Healthcare Sales
Verda cares deeply about the future, growth, and well-being of its employees. Join our team today!
Job Details
Job Type: Full-time
Location: Tustin, CA
Salary: $99,000.00-$140,000.00 per year
Benefits
401(k)
Paid time off (vacation, holiday, sick leave)
Health insurance
Dental Insurance
Vision insurance
Life insurance
Schedule
Full-time onsite (100% in-office)
Hours of operation: 9am – 6pm
Standard business hours Monday to Friday; weekends as needed
Occasional travel may be required for meetings and training sessions
Ability To Commute/Relocate Reliably commute or planning to relocate before starting work (Required)
Physical Demands Regularly sit/walk at a workstation in an office or cubicle setting. Must occasionally lift and/or move up to 25-50 pounds.
Other duties may be assigned in support of departmental goals.
Location Tustin, CA
Salary: $99,000.00-$140,000.00
#J-18808-Ljbffr
is a Medicare Advantage Health Plan launched by a passionate, purpose-driven group of experienced healthcare professionals committed to the idea that healthcare should be easily and equitably accessed by all. Our mission is to ensure that underserved communities have access to health and wellness services, and receive the support needed to live a healthy life that is free of worry and full of joy. We are looking for a
Manager, Creative Marketing
to join our growing company with many internal opportunities.
Verda Healthcare is changing the face of health care across the nation. We value excellence, integrity, exceptional care, innovation, and diversity. Align your career goals with Verda Healthcare and we will support you all the way.
Position Overview The
Creative Marketing Manager
is responsible for the overall supervision, direction, and monitoring of all creative marketing activities at Verda Healthcare, Inc. and its subsidiaries. This role plans, executes, and manages the annual digital marketing plan to drive market share retention and growth, and oversees branding initiatives to maintain visual and messaging consistency for a compelling brand identity. This person will lead the development and implementation of targeted marketing strategies and campaigns to align with organizational goals, strengthen brand recognition, and expand Verda Healthcare’s online presence. The role includes ownership of digital and social media marketing (LinkedIn, Facebook, Instagram, Twitter, etc.), strategy, content development, and performance tracking to engage key audiences and the community. The Creative Marketing Manager will leverage knowledge of Medicare regulations (CMS guidelines) to translate market insights into compliant marketing initiatives. This role reports to the Chief Operating Officer.
Core Marketing Functions
Content and product development and design
Market research
Promotion
Distribution planning
Cost estimation and budgeting
Key Responsibilities
Administration & Operations
Marketing material creation and distribution (internal and external)
Tracking performance metrics and driving data-informed improvements
Promotional procurement and inventory management
Maintaining marketing tools, automation, and workflow systems
Content Marketing
Creating engaging, customer-focused content to support campaigns and outreach
Managing SEO, social media, and website content
Marketing strategy & campaigns
Aligning marketing efforts with company goals
Executing Campaigns Across Multiple Channels
Digital marketing
Media marketing
Email marketing
Paid advertising
Account-based marketing
Cause marketing
Relationship marketing
Word-of-mouth
Internet marketing
Transactional marketing
Diversity marketing
Outsourced Services (as Needed)
Digital marketing
Graphic design
Industry-specific expertise
Qualifications Minimum Qualifications
Bachelor’s degree in marketing, related field, or equivalent education required; Master’s degree preferred.
Minimum of seven (7) years’ experience in managed healthcare marketing including Medicare or Medi-Cal, and commercial marketing management.
Minimum of three (5) years of managed health care managerial experience.
Strong understanding of Medicare regulations, including CMS guidelines.
Strong ability to translate market insights and business priorities into effective marketing initiatives.
Excellent verbal and written communication skills, plus strong organizational skills with the ability to plan, prioritize and multi-task as well as the ability to make articulate presentations in a public forum.
Professional Competencies
Integrity and Trust
Customer Focus
Functional/Technical Skills
Written/Oral Communications
Critical/Analytical Thinker
Competitive goal oriented in Healthcare Sales
Verda cares deeply about the future, growth, and well-being of its employees. Join our team today!
Job Details
Job Type: Full-time
Location: Tustin, CA
Salary: $99,000.00-$140,000.00 per year
Benefits
401(k)
Paid time off (vacation, holiday, sick leave)
Health insurance
Dental Insurance
Vision insurance
Life insurance
Schedule
Full-time onsite (100% in-office)
Hours of operation: 9am – 6pm
Standard business hours Monday to Friday; weekends as needed
Occasional travel may be required for meetings and training sessions
Ability To Commute/Relocate Reliably commute or planning to relocate before starting work (Required)
Physical Demands Regularly sit/walk at a workstation in an office or cubicle setting. Must occasionally lift and/or move up to 25-50 pounds.
Other duties may be assigned in support of departmental goals.
Location Tustin, CA
Salary: $99,000.00-$140,000.00
#J-18808-Ljbffr