ON24
Senior Marketing Operations Systems and Technology Manager
ON24, San Francisco, California, United States, 94199
Overview
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its intelligent engagement platform, ON24 enables customers to combine first-party experiences with personalization and content, capture and act on engagement insights, accelerating the buyer journey and propelling pipeline forward.
ON24 is seeking an experienced marketing operations and technology leader to own and evolve the company’s global MarTech stack, enabling scalable growth and operational efficiency. This role serves as the subject matter expert on marketing systems, driving tool selection, integrations, process standardization, and cross-functional collaboration. The position is highly strategic, requiring expertise in MarTech evaluation and consolidation, data model management, and ongoing system optimization, while also being hands-on with administration of tools like Marketo, Salesforce, LeanData, and ABM platforms.
Responsibilities
Evaluate, select and contract new tools, guide stakeholders, translate use cases into business solutions, and identify business requirements and needs.
Drive global strategy and evolution of the marketing tech stack. Build solutions to enable growth and productivity; routinely auditing, optimizing and managing the technology and looking across the business for potential areas of tech consolidation.
Oversee the MarTech stack as the subject matter expert.
Manage ongoing operations and administration including ABM tools, direct mail, and other third party tools in the MarTech ecosystem.
Serve as technical lead and expert to scale technologies and lead their usage.
Create and maintain documentation including marketing system architecture and internal enablement.
Set up, test and maintain third-party integrations including troubleshooting data sync or data errors and tracking API calls to confirm we are within contract.
Establish standardized processes and workflows for campaign planning, execution, lead management, and reporting.
Continuously improve and streamline marketing processes to drive efficiency and effectiveness.
Evaluate and assist in data model management in partnership with teams like sales operations, data governance, and compliance.
Skills & Experience
Minimum 8 years of experience in marketing operations and/or marketing technology, with a strong focus on tools such as 6sense, Drift, ON24, Sendoso, etc.
Must have extensive experience with Marketo, SFDC and LeanData.
Exceptional communication skills to effectively convey technical information to both technical and non-technical stakeholders.
A collaborative approach and the ability to work well in a fast-paced environment, partnering with stakeholders from various departments such as marketing, engineering, and IT.
Experience in marketing technology, process, and data management capabilities within marketing operations.
Perks & Benefits
Health benefits designed to fit the needs of you and your family — including medical, dental, and vision plans.
Unlimited PTO policy and wellness days to log off and recharge.
11 paid company holidays for US-based employees + 1 Floating Holiday + 2 Floating Wellness days.
Employee Stock Purchase Plan.
401K Plan with employer match.
Reimbursements covering home office expenses.
Compensation The base pay range for this position is $140,000 to $150,000. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.
EEO ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.
Job details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Engineering and Information Technology
Industries: Technology, Information and Internet
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ON24 is seeking an experienced marketing operations and technology leader to own and evolve the company’s global MarTech stack, enabling scalable growth and operational efficiency. This role serves as the subject matter expert on marketing systems, driving tool selection, integrations, process standardization, and cross-functional collaboration. The position is highly strategic, requiring expertise in MarTech evaluation and consolidation, data model management, and ongoing system optimization, while also being hands-on with administration of tools like Marketo, Salesforce, LeanData, and ABM platforms.
Responsibilities
Evaluate, select and contract new tools, guide stakeholders, translate use cases into business solutions, and identify business requirements and needs.
Drive global strategy and evolution of the marketing tech stack. Build solutions to enable growth and productivity; routinely auditing, optimizing and managing the technology and looking across the business for potential areas of tech consolidation.
Oversee the MarTech stack as the subject matter expert.
Manage ongoing operations and administration including ABM tools, direct mail, and other third party tools in the MarTech ecosystem.
Serve as technical lead and expert to scale technologies and lead their usage.
Create and maintain documentation including marketing system architecture and internal enablement.
Set up, test and maintain third-party integrations including troubleshooting data sync or data errors and tracking API calls to confirm we are within contract.
Establish standardized processes and workflows for campaign planning, execution, lead management, and reporting.
Continuously improve and streamline marketing processes to drive efficiency and effectiveness.
Evaluate and assist in data model management in partnership with teams like sales operations, data governance, and compliance.
Skills & Experience
Minimum 8 years of experience in marketing operations and/or marketing technology, with a strong focus on tools such as 6sense, Drift, ON24, Sendoso, etc.
Must have extensive experience with Marketo, SFDC and LeanData.
Exceptional communication skills to effectively convey technical information to both technical and non-technical stakeholders.
A collaborative approach and the ability to work well in a fast-paced environment, partnering with stakeholders from various departments such as marketing, engineering, and IT.
Experience in marketing technology, process, and data management capabilities within marketing operations.
Perks & Benefits
Health benefits designed to fit the needs of you and your family — including medical, dental, and vision plans.
Unlimited PTO policy and wellness days to log off and recharge.
11 paid company holidays for US-based employees + 1 Floating Holiday + 2 Floating Wellness days.
Employee Stock Purchase Plan.
401K Plan with employer match.
Reimbursements covering home office expenses.
Compensation The base pay range for this position is $140,000 to $150,000. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.
EEO ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.
Job details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Engineering and Information Technology
Industries: Technology, Information and Internet
#J-18808-Ljbffr