Ford Motor Company
Sr. Analyst, Product Marketing - Mobile App
Ford Motor Company, Palo Alto, California, United States, 94306
Overview
Ford Motor Company's Integrated Services unit is developing connected experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. In this role, Sr. Analyst, Product Marketing - Mobile App, you will help shape the success of our mobile app and vehicle software updates within the connected car ecosystem. Reporting to the Senior Manager, this position requires a proven analytical leader who can leverage data to uncover insights that drive product visibility, user engagement, and strategic initiatives. The ideal candidate has product marketing experience in mobile apps or complex software-driven products and excels in cross-functional collaboration in a fast-evolving environment. This is a hybrid position based in Dearborn, MI or Palo Alto, CA, requiring onsite four days per week; remote work is not available.
Responsibilities
Product Positioning & Narrative Development: Strategically define, craft, and ensure consistent messaging for compelling product positioning and narratives across all channels to drive user understanding and adoption.
Cross-Functional Strategy & Alignment: Drive strategic alignment and foster seamless execution by partnering with Product, Engineering, Marketing, and Sales, ensuring product marketing initiatives integrate with roadmaps and campaigns for shared objectives.
Performance Analytics & Strategic Insights: Lead the analysis of product marketing metrics using analytics tools (e.g., Amplitude, Google Analytics), translating data into actionable insights and data-driven recommendations to optimize digital product marketing strategies.
Market & Competitive Intelligence: Conduct market and competitive intelligence to identify trends, customer needs, and competitive positioning for informed product marketing strategies.
User Engagement & Lifecycle Strategy: Develop and implement data-driven strategies to enhance user engagement, retention, and loyalty throughout the mobile app lifecycle, leveraging personalization and in-app experiences to drive feature adoption.
Internal & Partner Enablement: Create enablement materials and training for stakeholders (e.g., Customer Service, Dealership Support) to empower them to support and advocate for our products.
Reporting & Storytelling: Prepare and present strategic performance reports to leadership, communicating key metrics, trends, and actionable recommendations to influence product and marketing decisions.
Qualifications
Bachelor's degree required.
3-5+ years of progressive product marketing experience, with a strong focus on data analysis for mobile applications or complex software-driven products.
Proven proficiency with advanced analytics tools (e.g., Amplitude, Google Analytics).
Demonstrated ability to translate complex data into clear, actionable insights and compelling narratives for diverse audiences, including senior leadership.
This is a hybrid position requiring onsite four days a week in the Dearborn, MI or Palo Alto, CA office. This is not a remote position.
Nice to have
Bachelor's degree in Marketing, Business, Communications, Data Analytics, or related field.
Master's degree (MBA or related field).
Experience working in the automotive or mobility industry.
Familiarity with marketing automation platforms and content marketing strategies.
Exceptional written and verbal communication skills, with a strong emphasis on presentation abilities.
Understanding of customer journey mapping and UX/UI principles.
Ability to thrive in a fast-paced, dynamic environment.
You may not check every box, or your experience may look different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer benefits and a work environment that supports your Ford future. We provide: immediate medical, dental, vision and prescription drug coverage; flexible family care days, paid parental leave, back-up childcare, and more; family building benefits including adoption and fertility assistance; vehicle discounts for employees and families; tuition assistance; employee resource groups; paid time off for community service; paid holidays, including the week between Christmas and New Year’s Day; and the option to purchase additional vacation time.
Employment terms and compliance
This position has a salary grade range of 7-8.
Visa sponsorship is not available.
Candidates must be legally authorized to work in the United States; verification of employment eligibility will be required at hire.
Ford is an Equal Opportunity Employer. If you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
Onsite work of up to four days per week may be required for candidates within commuting distance of a Ford hub location.
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Ford Motor Company's Integrated Services unit is developing connected experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. In this role, Sr. Analyst, Product Marketing - Mobile App, you will help shape the success of our mobile app and vehicle software updates within the connected car ecosystem. Reporting to the Senior Manager, this position requires a proven analytical leader who can leverage data to uncover insights that drive product visibility, user engagement, and strategic initiatives. The ideal candidate has product marketing experience in mobile apps or complex software-driven products and excels in cross-functional collaboration in a fast-evolving environment. This is a hybrid position based in Dearborn, MI or Palo Alto, CA, requiring onsite four days per week; remote work is not available.
Responsibilities
Product Positioning & Narrative Development: Strategically define, craft, and ensure consistent messaging for compelling product positioning and narratives across all channels to drive user understanding and adoption.
Cross-Functional Strategy & Alignment: Drive strategic alignment and foster seamless execution by partnering with Product, Engineering, Marketing, and Sales, ensuring product marketing initiatives integrate with roadmaps and campaigns for shared objectives.
Performance Analytics & Strategic Insights: Lead the analysis of product marketing metrics using analytics tools (e.g., Amplitude, Google Analytics), translating data into actionable insights and data-driven recommendations to optimize digital product marketing strategies.
Market & Competitive Intelligence: Conduct market and competitive intelligence to identify trends, customer needs, and competitive positioning for informed product marketing strategies.
User Engagement & Lifecycle Strategy: Develop and implement data-driven strategies to enhance user engagement, retention, and loyalty throughout the mobile app lifecycle, leveraging personalization and in-app experiences to drive feature adoption.
Internal & Partner Enablement: Create enablement materials and training for stakeholders (e.g., Customer Service, Dealership Support) to empower them to support and advocate for our products.
Reporting & Storytelling: Prepare and present strategic performance reports to leadership, communicating key metrics, trends, and actionable recommendations to influence product and marketing decisions.
Qualifications
Bachelor's degree required.
3-5+ years of progressive product marketing experience, with a strong focus on data analysis for mobile applications or complex software-driven products.
Proven proficiency with advanced analytics tools (e.g., Amplitude, Google Analytics).
Demonstrated ability to translate complex data into clear, actionable insights and compelling narratives for diverse audiences, including senior leadership.
This is a hybrid position requiring onsite four days a week in the Dearborn, MI or Palo Alto, CA office. This is not a remote position.
Nice to have
Bachelor's degree in Marketing, Business, Communications, Data Analytics, or related field.
Master's degree (MBA or related field).
Experience working in the automotive or mobility industry.
Familiarity with marketing automation platforms and content marketing strategies.
Exceptional written and verbal communication skills, with a strong emphasis on presentation abilities.
Understanding of customer journey mapping and UX/UI principles.
Ability to thrive in a fast-paced, dynamic environment.
You may not check every box, or your experience may look different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer benefits and a work environment that supports your Ford future. We provide: immediate medical, dental, vision and prescription drug coverage; flexible family care days, paid parental leave, back-up childcare, and more; family building benefits including adoption and fertility assistance; vehicle discounts for employees and families; tuition assistance; employee resource groups; paid time off for community service; paid holidays, including the week between Christmas and New Year’s Day; and the option to purchase additional vacation time.
Employment terms and compliance
This position has a salary grade range of 7-8.
Visa sponsorship is not available.
Candidates must be legally authorized to work in the United States; verification of employment eligibility will be required at hire.
Ford is an Equal Opportunity Employer. If you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
Onsite work of up to four days per week may be required for candidates within commuting distance of a Ford hub location.
#J-18808-Ljbffr