Webster Bank
Manager, Digital Marketing Channels
Webster Bank, Stamford, Connecticut, United States, 06925
Overview
Join to apply for the Manager, Digital Marketing Channels role at Webster Bank. The Manager leads channel strategy, execution, and optimization of digital marketing campaigns that drive customer acquisition, cross-sell, upsell and retention across SMS, Paid Media and Email channels. This role requires strong digital marketing experience including knowledge of digital marketing trends, best practices, tools and technologies (including SMS platforms, Salesforce Marketing Cloud, Search Ads 360, Google Ads, Google Analytics, Google Tag Manager). The role will manage channel performance, conduct channel testing and share performance summaries and reports to stakeholders, including campaign results, insights and recommendations. Webster Bank values Integrity, Collaboration, Accountability, Agility, Respect, and Excellence.
Key Responsibilities
Lead the strategy, execution, and optimization of digital marketing channels (SMS, Paid Media and Email) that drive customer acquisition, cross-sell, upsell and retention.
Take lead role in launching the SMS channel including use case identification, journey development, content strategy and data/tech integration.
Provide channel governance and bring strong digital marketing experience including knowledge of digital marketing trends, best practices, tools and technologies (including Salesforce Marketing Cloud, Google Ads, Google Tag Manager, Search Ads 360, Campaign Manager 360, Google Analytics).
Establish key performance indicators (KPIs) and metrics to monitor the success of the SMS, Paid Media and Email channels.
Use A/B testing, analytics, and customer insights to refine messaging, targeting, and tactics to improve conversions and engagement.
Manage channel performance and share performance summaries and reports to stakeholders, including campaign results, insights and recommendations.
Utilize data and analytics tools to track campaign performance, identify areas for optimization, and make data-driven recommendations.
Partner with vendors, external agencies and cross-functional teams to build and execute the channel strategies.
Work closely with legal and compliance teams to ensure compliance with all regulations, policies, and procedures.
Stay updated on marketing technologies including industry best practices and emerging marketing trends.
Key Skills and Experience
Candidates with advanced degrees (Associates, Bachelor’s, and/or Master’s) preferred, yet a High School diploma or GED is required. Candidates with some combination of coursework and experience, or extensive related professional experience, are eligible for consideration.
5+ years of experience managing B2C and B2B multi-channel programs with emphasis on digital marketing channels (SMS, email, paid media), with demonstrated experience driving business growth.
Minimum 2 years’ experience working with Marketing Technology platforms including Salesforce Marketing Cloud, Google Ads, Google Tag Manager, Search Ads 360, Campaign Manager 360, Google Analytics and SMS platforms (e.g. Salesforce, Twilio, Iterable).
Work experience in a Finance/Banking-related position preferred.
Highly analytical background with experience in developing and implementing data-driven marketing campaigns.
Significant experience in campaign tracking methods (e.g. multi-touch attribution) and tools (e.g. Google Analytics, UTMs).
A deep understanding of channel operations (e.g. paid media, SMS) and regulatory requirements/rules (e.g. CAN-SPAM).
Experience with audience creation and list management is preferred.
Experience working with external agencies in campaign planning and execution.
Strong project management, communication, and problem-solving skills.
Excellent oral, written communication, interpersonal and presentation skills.
Salary: The estimated salary range for this position is $106,000 USD to $122,000 USD. Actual salary may vary based on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for incentive compensation.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Banking
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Key Responsibilities
Lead the strategy, execution, and optimization of digital marketing channels (SMS, Paid Media and Email) that drive customer acquisition, cross-sell, upsell and retention.
Take lead role in launching the SMS channel including use case identification, journey development, content strategy and data/tech integration.
Provide channel governance and bring strong digital marketing experience including knowledge of digital marketing trends, best practices, tools and technologies (including Salesforce Marketing Cloud, Google Ads, Google Tag Manager, Search Ads 360, Campaign Manager 360, Google Analytics).
Establish key performance indicators (KPIs) and metrics to monitor the success of the SMS, Paid Media and Email channels.
Use A/B testing, analytics, and customer insights to refine messaging, targeting, and tactics to improve conversions and engagement.
Manage channel performance and share performance summaries and reports to stakeholders, including campaign results, insights and recommendations.
Utilize data and analytics tools to track campaign performance, identify areas for optimization, and make data-driven recommendations.
Partner with vendors, external agencies and cross-functional teams to build and execute the channel strategies.
Work closely with legal and compliance teams to ensure compliance with all regulations, policies, and procedures.
Stay updated on marketing technologies including industry best practices and emerging marketing trends.
Key Skills and Experience
Candidates with advanced degrees (Associates, Bachelor’s, and/or Master’s) preferred, yet a High School diploma or GED is required. Candidates with some combination of coursework and experience, or extensive related professional experience, are eligible for consideration.
5+ years of experience managing B2C and B2B multi-channel programs with emphasis on digital marketing channels (SMS, email, paid media), with demonstrated experience driving business growth.
Minimum 2 years’ experience working with Marketing Technology platforms including Salesforce Marketing Cloud, Google Ads, Google Tag Manager, Search Ads 360, Campaign Manager 360, Google Analytics and SMS platforms (e.g. Salesforce, Twilio, Iterable).
Work experience in a Finance/Banking-related position preferred.
Highly analytical background with experience in developing and implementing data-driven marketing campaigns.
Significant experience in campaign tracking methods (e.g. multi-touch attribution) and tools (e.g. Google Analytics, UTMs).
A deep understanding of channel operations (e.g. paid media, SMS) and regulatory requirements/rules (e.g. CAN-SPAM).
Experience with audience creation and list management is preferred.
Experience working with external agencies in campaign planning and execution.
Strong project management, communication, and problem-solving skills.
Excellent oral, written communication, interpersonal and presentation skills.
Salary: The estimated salary range for this position is $106,000 USD to $122,000 USD. Actual salary may vary based on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for incentive compensation.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Banking
#J-18808-Ljbffr