Aerogen
North America Marketing Communications Manager
Aerogen, Chicago, Illinois, United States, 60290
Overview
Headquartered in the vibrant city of Galway, Ireland, with offices around the world, Aerogen is proud to be the world leader in acute care aerosol drug delivery. Recognised through multiple MedTech awards and eight-time winner of the Zenith award for Respiratory Care Excellence in North America, collectively our employees make a difference to patients’ lives every day, having already reached 20 million patients in over 80 countries. Our talented and skilled team collaborate to innovate, challenge and test not only in relation to our products but every facet of how we work. We lead the way, finding innovative solutions to even the most complex problems, all in the name of delivering better patient care. Our business is growing rapidly across the globe and as we grow, our core culture of “We Care” universally connects us. We believe that your ambition and integrity fuels ours and we are committed to supporting our employees to reach their full potential through tangible investment in their careers. Join us as we continue to
#discoverbetter. What is the Role?
The person in this role is responsible for creating Aerogen brand awareness strategy and generating leads, through Marketing Communications, that lead to broad adoption and utilization of Aerogen technology in North America (NA). This individual will report to the Director of Downstream Marketing for North America. They will work in strong partnership with NA leadership, marketing, sales, corporate accounts, clinical education, medical affairs, global cross-functional partners and third-party vendors. What are the key responsibilities?
NA MARCOMM Strategy: Create an overall NA MARCOMM strategy within the Challenger framework translating marketing goals into defined marketing communications strategies to encourage better utilization of Aerogen within North America. Evaluate campaigns (Omni, ABM, etc.) and tactics in-market for effectiveness and shift resources to maximize ROI. Proactively identify and improve data collection strategies to measure performance of marketing activities. Downstream Marketing Support: Collaborate with Marketing, Sales and Clinical Education to create omni-channel marketing campaigns and assets for assigned portfolios and initiatives to include brochures, paid media campaigns, social media & templates, customer presentations, email campaigns & templates. Global & NA Leadership Collaboration: Partner closely with Global Corporate Communications Manager to ensure we are aligned to brand standards and drive clear communication for North American. Support initiatives driven by North America (NA) leadership that extend beyond portfolio-specific work and include executive messaging and broader brand initiatives. Content Calendar: Develop and implement a content calendar to continuously feed information to customers and our partners. Content includes articles, webinars, emails, videos, white papers, infographics, and others, and is rolled out via website, social medial, ongoing email campaigns, etc. Build this tool into the customer communication plan and interact with Global Corporate Communications Manager, to ensure it is in line for global brand guidelines and tone of voice for Aerogen Communications Support: Develop/support internal & external communications (PR) initiatives while maintaining corporate communications standards and programs IAW Global. MARCOM Ownership: Lead the NA engagement with all our MARCOMM related vendors (e.g. print, website, paid media and various agencies). Ensure their facilitation to the approval of marketing claims, tools and collateral etc by owning the NA MARCOMM Approval Process. This will require ownership of omni-channel content (email, video, social, etc.) and ensuring alignment to both global brand standards and regional strategic goals. Project Management: Run the day-to-day execution of MARCOMM initiatives supporting the downstream marketing team, improving North American internal processes, and developing solutions to support marketing objectives. Campaign Management: Evaluate campaigns (Omni, ABM, etc.) and tactics in-market for effectiveness and shift resources to maximize ROI. Proactively identify and improve data collection strategies to measure performance of marketing activities. Digital Strategy: In collaboration and alignment with the Global Corporate Communications Manager, develop and lead the North American digital strategy and execution across various digital channels including website, email and social media. Website: Manage the content on the North America website and make ongoing improvements and updates within a content management system, track leads, website traffic and optimize for conversion. Explore ways to improve effectiveness of our website to better drive awareness and adoption of Aerogen technology. Tradeshows & Customer Facing Events: Work with Marketing & Sales to find and coordinate participation in events, develop pre-show campaigns, atshow activation strategy (e.g. , develop event displays, promotions, etc.) and post-event lead nurturing through a MARCOMM strategy and lead generation activities. Performs other duties as requested. What education and experience are required?
Previous work experience in a similar role in MedTech/Medical Device. Minimum of 10+ years of relevant marketing communications experience, with at least 3+ years in a strategic capacity What key skills will make you great at the role?
Demonstrated leadership in leading and working on cross-functional teams at both a both tactical execution and strategic planning level. Must be energetic, self-motivated, detail-oriented, creative, strategic and highly accountable. Must have excellent communication – written and oral, and strong analytical skills. Copy writing & Graphic Design skills and experience preferred. Must have experience with video planning, scripting, production coordination, and vendor management. Ability to work independently in a fast-paced, ever-changing environment, prioritize assignments and multi-task. Proven experience in creating a strategic work plan and executing programs to achieve specific goals. Experienced in working cross-functionally with people with diverse backgrounds within a global manufacturing organization, including exposure to R&D/Engineering, Sales/Marketing, Medical Affairs, Clinical Education and Operations/Manufacturing. Must have excellent computer skills with an emphasis on creating effective presentations; Proficiency with Microsoft Office and Google Analytics required. Experience with Salesforce preferred and Adobe Creative Suite is a plus. Hands-on experience with project management and budgeting. Experience managing work through 3rd Party Vendors and Marketing/Advertising Agencies strongly preferred. Experience in respiratory therapeutic area and the acute care hospital setting preferred. Ability to travel ~25% of the time. What is it like to work at Aerogen?
Our purpose is to transform patient lives and our ethos is to
#discoverbetter.
This also translates to how we look after our people. We want talented, passionate and engaged people to join Aerogen and build your career with us. We understand that your life evolves through different stages, and we are here to support our global team with a range of financial and non-financial rewards and benefits. There’s something for everyone! Here is an idea of what we offer: Excellent medical care. ‘Aerogen Connect’ – our employee led programme which supports our global teams to unite and have fun. We pledge 1% of profits and time to charities and organisations Aerogen is committed to promoting diversity, inclusion and equality in the workplace. If you have any difficulty using our application process, please contact us by emailing careers@aerogen.com. Please include your name and preferred method of contact Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Medical Equipment Manufacturing
#J-18808-Ljbffr
Headquartered in the vibrant city of Galway, Ireland, with offices around the world, Aerogen is proud to be the world leader in acute care aerosol drug delivery. Recognised through multiple MedTech awards and eight-time winner of the Zenith award for Respiratory Care Excellence in North America, collectively our employees make a difference to patients’ lives every day, having already reached 20 million patients in over 80 countries. Our talented and skilled team collaborate to innovate, challenge and test not only in relation to our products but every facet of how we work. We lead the way, finding innovative solutions to even the most complex problems, all in the name of delivering better patient care. Our business is growing rapidly across the globe and as we grow, our core culture of “We Care” universally connects us. We believe that your ambition and integrity fuels ours and we are committed to supporting our employees to reach their full potential through tangible investment in their careers. Join us as we continue to
#discoverbetter. What is the Role?
The person in this role is responsible for creating Aerogen brand awareness strategy and generating leads, through Marketing Communications, that lead to broad adoption and utilization of Aerogen technology in North America (NA). This individual will report to the Director of Downstream Marketing for North America. They will work in strong partnership with NA leadership, marketing, sales, corporate accounts, clinical education, medical affairs, global cross-functional partners and third-party vendors. What are the key responsibilities?
NA MARCOMM Strategy: Create an overall NA MARCOMM strategy within the Challenger framework translating marketing goals into defined marketing communications strategies to encourage better utilization of Aerogen within North America. Evaluate campaigns (Omni, ABM, etc.) and tactics in-market for effectiveness and shift resources to maximize ROI. Proactively identify and improve data collection strategies to measure performance of marketing activities. Downstream Marketing Support: Collaborate with Marketing, Sales and Clinical Education to create omni-channel marketing campaigns and assets for assigned portfolios and initiatives to include brochures, paid media campaigns, social media & templates, customer presentations, email campaigns & templates. Global & NA Leadership Collaboration: Partner closely with Global Corporate Communications Manager to ensure we are aligned to brand standards and drive clear communication for North American. Support initiatives driven by North America (NA) leadership that extend beyond portfolio-specific work and include executive messaging and broader brand initiatives. Content Calendar: Develop and implement a content calendar to continuously feed information to customers and our partners. Content includes articles, webinars, emails, videos, white papers, infographics, and others, and is rolled out via website, social medial, ongoing email campaigns, etc. Build this tool into the customer communication plan and interact with Global Corporate Communications Manager, to ensure it is in line for global brand guidelines and tone of voice for Aerogen Communications Support: Develop/support internal & external communications (PR) initiatives while maintaining corporate communications standards and programs IAW Global. MARCOM Ownership: Lead the NA engagement with all our MARCOMM related vendors (e.g. print, website, paid media and various agencies). Ensure their facilitation to the approval of marketing claims, tools and collateral etc by owning the NA MARCOMM Approval Process. This will require ownership of omni-channel content (email, video, social, etc.) and ensuring alignment to both global brand standards and regional strategic goals. Project Management: Run the day-to-day execution of MARCOMM initiatives supporting the downstream marketing team, improving North American internal processes, and developing solutions to support marketing objectives. Campaign Management: Evaluate campaigns (Omni, ABM, etc.) and tactics in-market for effectiveness and shift resources to maximize ROI. Proactively identify and improve data collection strategies to measure performance of marketing activities. Digital Strategy: In collaboration and alignment with the Global Corporate Communications Manager, develop and lead the North American digital strategy and execution across various digital channels including website, email and social media. Website: Manage the content on the North America website and make ongoing improvements and updates within a content management system, track leads, website traffic and optimize for conversion. Explore ways to improve effectiveness of our website to better drive awareness and adoption of Aerogen technology. Tradeshows & Customer Facing Events: Work with Marketing & Sales to find and coordinate participation in events, develop pre-show campaigns, atshow activation strategy (e.g. , develop event displays, promotions, etc.) and post-event lead nurturing through a MARCOMM strategy and lead generation activities. Performs other duties as requested. What education and experience are required?
Previous work experience in a similar role in MedTech/Medical Device. Minimum of 10+ years of relevant marketing communications experience, with at least 3+ years in a strategic capacity What key skills will make you great at the role?
Demonstrated leadership in leading and working on cross-functional teams at both a both tactical execution and strategic planning level. Must be energetic, self-motivated, detail-oriented, creative, strategic and highly accountable. Must have excellent communication – written and oral, and strong analytical skills. Copy writing & Graphic Design skills and experience preferred. Must have experience with video planning, scripting, production coordination, and vendor management. Ability to work independently in a fast-paced, ever-changing environment, prioritize assignments and multi-task. Proven experience in creating a strategic work plan and executing programs to achieve specific goals. Experienced in working cross-functionally with people with diverse backgrounds within a global manufacturing organization, including exposure to R&D/Engineering, Sales/Marketing, Medical Affairs, Clinical Education and Operations/Manufacturing. Must have excellent computer skills with an emphasis on creating effective presentations; Proficiency with Microsoft Office and Google Analytics required. Experience with Salesforce preferred and Adobe Creative Suite is a plus. Hands-on experience with project management and budgeting. Experience managing work through 3rd Party Vendors and Marketing/Advertising Agencies strongly preferred. Experience in respiratory therapeutic area and the acute care hospital setting preferred. Ability to travel ~25% of the time. What is it like to work at Aerogen?
Our purpose is to transform patient lives and our ethos is to
#discoverbetter.
This also translates to how we look after our people. We want talented, passionate and engaged people to join Aerogen and build your career with us. We understand that your life evolves through different stages, and we are here to support our global team with a range of financial and non-financial rewards and benefits. There’s something for everyone! Here is an idea of what we offer: Excellent medical care. ‘Aerogen Connect’ – our employee led programme which supports our global teams to unite and have fun. We pledge 1% of profits and time to charities and organisations Aerogen is committed to promoting diversity, inclusion and equality in the workplace. If you have any difficulty using our application process, please contact us by emailing careers@aerogen.com. Please include your name and preferred method of contact Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Medical Equipment Manufacturing
#J-18808-Ljbffr