Schulte Hospitality Group
Director of Restaurant Sales & Marketing| Vilebrequin La Plage
Schulte Hospitality Group, Miami Beach, Florida, us, 33119
Director of Restaurant Sales & Marketing | Vilebrequin La Plage
Vilebrequin La Plage and Schulte Hospitality Group is seeking a dynamic, service-oriented Director of Sales and Marketing to join our opening team for our signature rooftop restaurant. We are an organization whose success is rooted in its service culture. Our mission is to exude hospitality, be respectful and authentic, prioritize the needs of our internal and external stakeholders above our own, and continuously strive to make a positive impact in all we do.
What’s in it for you? When you join Vilebrequin La Plage, you’ll be part of a team committed to an inclusive, employee-focused workplace that is invested in your development. We want you to feel engaged, empowered, and excited to grow with us. After all, we believe our greatest and most valuable asset is our people! Schulte Hospitality provides a rewarding, fun and flexible work environment, exciting perks, a robust benefit package and an atmosphere designed to encourage and promote career growth within the company.
Our Company: Vilebrequin La Plage opens at The Thompson Hotel October 2025 as a 147-room lifestyle hotel positioned at the epicenter of Miami Beach's cultural district. Our rooftop Vilebrequin La Plage restaurant brings 50+ years of Saint-Tropez beach club heritage to South Beach, featuring French Riviera cuisine, panoramic Art Deco views, and sophisticated pool deck integration. As Florida's second Thompson Hotel and North American flagship for the iconic French luxury brand Vilebrequin, we're defining the next chapter of South Beach's luxury hospitality landscape.
Job Duties And Responsibilities
Responsible for budgeted revenues and expenses and improves profitability related to Vilebrequin La Plage Restaurant operations
Drives 7-figure revenue targets through integrated sales strategy combining restaurant reservations, private dining, group events, and rooftop venue bookings
Monitors budgets in all areas of cost control with consistent focus on marketing ROI, event profitability, and sales conversion metrics
Increases level of guest satisfaction by delivery of an outstanding French Riviera dining experience and world-class service
Understands and executes all Vilebrequin brand directives and maintains luxury positioning standards
Develops corporate partnerships with Art Basel exhibitors, luxury yacht charters, private aviation companies, and high-end event planners serving Miami's HNWI community
Partners with F&B Director to review all revenue opportunities, pricing strategies, and promotional calendars
Collaborates with Hotel General Manager and Hotel Director of Sales & Marketing on integrated hotel-wide strategies
Builds strategic accounts with luxury concierge services, five-star hotels for reciprocal dining referrals, and Miami's celebrity/influencer networks
Executes brand positioning as South Beach's premier French Riviera-inspired dining destination
Leads digital marketing initiatives across Instagram, TikTok, and LinkedIn, targeting leisure travelers and local Miami affluents
Manages influencer partnerships with Miami's luxury lifestyle influencers, food bloggers, and celebrity clientele
Coordinates PR strategy including media launches, chef collaborations, and exclusive events during Art Basel, Miami Music Week, and F1 Miami Grand Prix
Develops Miami hospitality network through Greater Miami and the Beaches Hotel Association, Focus Miami networking events, and Independent Hotel Show Miami
Establishes cultural partnerships with Pérez Art Museum Miami, Wynwood arts district, and Art Basel satellite venues
Manages 2-4 person team including Sales Manager, Marketing Coordinator, Event Sales Specialist, and administrative support
Implements performance metrics tracking TRevPAR, social media engagement (target: 25,000+ Instagram followers within 12 months), event booking conversion, and guest satisfaction scores
Interviews, hires, and trains employees; plan, assign, and direct work; appraise performance; reward and coach employees; address complaints and problem solve
Other duties as assigned
Education And Experience
Minimum of High School education, post-high school education preferred
Bachelor's Degree in Business, Marketing, Hospitality Management or equivalent is preferred
Minimum of 7 years progressive experience in luxury hospitality sales and marketing, preferably with lifestyle hotels, celebrity chef restaurants, or premium F&B concepts
Minimum of 3 years team leadership managing sales and marketing staff with demonstrated revenue growth achievements
South Florida market knowledge or comparable luxury destination market (Napa Valley, Hamptons, Aspen) with established local relationships preferred
Food Handler and Alcohol Awareness Certifications (if applicable)
HSMAI certifications preferred: Certified Hotel Sales Leader (CHSL) or Certified Hospitality Digital Marketer (CHDM)
Knowledge, Skills And Abilities
Knowledge of South Beach luxury market dynamics including $22 billion annual visitor spending and major events (Art Basel: $547M economic impact)
Knowledge of federal and state labor laws as well as local health and sanitation laws and regulations
Experience in the recruiting, interviewing and hiring of restaurant, bar and marketing talent
Experience managing luxury hotel restaurants with understanding of high-touch service standards and premium pricing strategies
English/Spanish bilingualism essential for Miami's international clientele and Latin American visitor base (23% of market)
Cultural sensitivity for diverse international guests including European sophisticates, Latin American business travelers, and domestic luxury consumers
French market understanding appreciated given Vilebrequin's heritage and French Riviera positioning
Celebrity discretion and VIP service experience managing high-profile guests
Advanced CRM proficiency with hotel property management systems (Opera, Delphi), plus restaurant reservation platforms
Digital marketing mastery including Instagram marketing, influencer relationship management, Google Analytics, email marketing platforms
Revenue management understanding with dynamic pricing experience and competitive market analysis capabilities
Event management systems expertise for coordinating complex private dining, weddings, and corporate events
Extensive passion for and understanding of the luxury hospitality industry and proven track record of success
Leadership and supervisory practices and skills; effective verbal and written communication skills
Team player
Ability to exceed expectations of guests
Problem solving, decision-making and conflict-resolution skills
Base Salary: Competive based on experience
Performance Bonuses potential based on revenue targets, guest satisfaction metrics, and marketing KPI achievement
SUCCESS METRICS
Restaurant Revenue Growth: Achieve 15-20% year-over-year growth post-opening stabilization
Event Sales: Generate $2-3M annually in private dining, weddings, and corporate events
TRevPAR Optimization: Contribute to overall hotel TRevPAR goals through integrated F&B marketing
Social Media Engagement: Build 25,000+ Instagram followers within 12 months with 8%+ engagement rate
Brand Awareness: Achieve top-3 ranking in South Beach luxury restaurant searches within 18 months
Guest Satisfaction: Maintain 4.5+ star ratings across Google, TripAdvisor, and OpenTable platforms
Expected start date: September 2025 for pre-opening training and launch preparation. Property Opening: Mid-October 2025
Schulte Hospitality Group is an Equal Opportunity Employer.
Seniority level
Director
Employment type
Full-time
Job function
Management and Manufacturing
Industries
Hospitality and Restaurants
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What’s in it for you? When you join Vilebrequin La Plage, you’ll be part of a team committed to an inclusive, employee-focused workplace that is invested in your development. We want you to feel engaged, empowered, and excited to grow with us. After all, we believe our greatest and most valuable asset is our people! Schulte Hospitality provides a rewarding, fun and flexible work environment, exciting perks, a robust benefit package and an atmosphere designed to encourage and promote career growth within the company.
Our Company: Vilebrequin La Plage opens at The Thompson Hotel October 2025 as a 147-room lifestyle hotel positioned at the epicenter of Miami Beach's cultural district. Our rooftop Vilebrequin La Plage restaurant brings 50+ years of Saint-Tropez beach club heritage to South Beach, featuring French Riviera cuisine, panoramic Art Deco views, and sophisticated pool deck integration. As Florida's second Thompson Hotel and North American flagship for the iconic French luxury brand Vilebrequin, we're defining the next chapter of South Beach's luxury hospitality landscape.
Job Duties And Responsibilities
Responsible for budgeted revenues and expenses and improves profitability related to Vilebrequin La Plage Restaurant operations
Drives 7-figure revenue targets through integrated sales strategy combining restaurant reservations, private dining, group events, and rooftop venue bookings
Monitors budgets in all areas of cost control with consistent focus on marketing ROI, event profitability, and sales conversion metrics
Increases level of guest satisfaction by delivery of an outstanding French Riviera dining experience and world-class service
Understands and executes all Vilebrequin brand directives and maintains luxury positioning standards
Develops corporate partnerships with Art Basel exhibitors, luxury yacht charters, private aviation companies, and high-end event planners serving Miami's HNWI community
Partners with F&B Director to review all revenue opportunities, pricing strategies, and promotional calendars
Collaborates with Hotel General Manager and Hotel Director of Sales & Marketing on integrated hotel-wide strategies
Builds strategic accounts with luxury concierge services, five-star hotels for reciprocal dining referrals, and Miami's celebrity/influencer networks
Executes brand positioning as South Beach's premier French Riviera-inspired dining destination
Leads digital marketing initiatives across Instagram, TikTok, and LinkedIn, targeting leisure travelers and local Miami affluents
Manages influencer partnerships with Miami's luxury lifestyle influencers, food bloggers, and celebrity clientele
Coordinates PR strategy including media launches, chef collaborations, and exclusive events during Art Basel, Miami Music Week, and F1 Miami Grand Prix
Develops Miami hospitality network through Greater Miami and the Beaches Hotel Association, Focus Miami networking events, and Independent Hotel Show Miami
Establishes cultural partnerships with Pérez Art Museum Miami, Wynwood arts district, and Art Basel satellite venues
Manages 2-4 person team including Sales Manager, Marketing Coordinator, Event Sales Specialist, and administrative support
Implements performance metrics tracking TRevPAR, social media engagement (target: 25,000+ Instagram followers within 12 months), event booking conversion, and guest satisfaction scores
Interviews, hires, and trains employees; plan, assign, and direct work; appraise performance; reward and coach employees; address complaints and problem solve
Other duties as assigned
Education And Experience
Minimum of High School education, post-high school education preferred
Bachelor's Degree in Business, Marketing, Hospitality Management or equivalent is preferred
Minimum of 7 years progressive experience in luxury hospitality sales and marketing, preferably with lifestyle hotels, celebrity chef restaurants, or premium F&B concepts
Minimum of 3 years team leadership managing sales and marketing staff with demonstrated revenue growth achievements
South Florida market knowledge or comparable luxury destination market (Napa Valley, Hamptons, Aspen) with established local relationships preferred
Food Handler and Alcohol Awareness Certifications (if applicable)
HSMAI certifications preferred: Certified Hotel Sales Leader (CHSL) or Certified Hospitality Digital Marketer (CHDM)
Knowledge, Skills And Abilities
Knowledge of South Beach luxury market dynamics including $22 billion annual visitor spending and major events (Art Basel: $547M economic impact)
Knowledge of federal and state labor laws as well as local health and sanitation laws and regulations
Experience in the recruiting, interviewing and hiring of restaurant, bar and marketing talent
Experience managing luxury hotel restaurants with understanding of high-touch service standards and premium pricing strategies
English/Spanish bilingualism essential for Miami's international clientele and Latin American visitor base (23% of market)
Cultural sensitivity for diverse international guests including European sophisticates, Latin American business travelers, and domestic luxury consumers
French market understanding appreciated given Vilebrequin's heritage and French Riviera positioning
Celebrity discretion and VIP service experience managing high-profile guests
Advanced CRM proficiency with hotel property management systems (Opera, Delphi), plus restaurant reservation platforms
Digital marketing mastery including Instagram marketing, influencer relationship management, Google Analytics, email marketing platforms
Revenue management understanding with dynamic pricing experience and competitive market analysis capabilities
Event management systems expertise for coordinating complex private dining, weddings, and corporate events
Extensive passion for and understanding of the luxury hospitality industry and proven track record of success
Leadership and supervisory practices and skills; effective verbal and written communication skills
Team player
Ability to exceed expectations of guests
Problem solving, decision-making and conflict-resolution skills
Base Salary: Competive based on experience
Performance Bonuses potential based on revenue targets, guest satisfaction metrics, and marketing KPI achievement
SUCCESS METRICS
Restaurant Revenue Growth: Achieve 15-20% year-over-year growth post-opening stabilization
Event Sales: Generate $2-3M annually in private dining, weddings, and corporate events
TRevPAR Optimization: Contribute to overall hotel TRevPAR goals through integrated F&B marketing
Social Media Engagement: Build 25,000+ Instagram followers within 12 months with 8%+ engagement rate
Brand Awareness: Achieve top-3 ranking in South Beach luxury restaurant searches within 18 months
Guest Satisfaction: Maintain 4.5+ star ratings across Google, TripAdvisor, and OpenTable platforms
Expected start date: September 2025 for pre-opening training and launch preparation. Property Opening: Mid-October 2025
Schulte Hospitality Group is an Equal Opportunity Employer.
Seniority level
Director
Employment type
Full-time
Job function
Management and Manufacturing
Industries
Hospitality and Restaurants
#J-18808-Ljbffr