Logitech
Overview
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
Location Logitech is proud to support a hybrid/remote work culture. This full-time role will be open to hybrid/remote candidates based in NY Metro Area, in addition to remote candidates in NY State, Minnesota or Texas.
The Team and Role Logitech is seeking an experienced
Sr. Digital Customer Marketing Manager
to lead collaborative efforts designed to drive growth and optimize our presence within key retail partner e-commerce platforms. This role will require a results-oriented individual with a proven ability to design and execute impactful marketing programs, deliver measurable ROI, and maximize share of search and product visibility on the partner’s website.
As the primary liaison between Logitech and our retail partner, you will leverage data-driven strategies to improve customer engagement, conversion rates, and overall revenue growth. You will be responsible for creating tailored marketing initiatives that align with the partner’s goals while enhancing Logitech’s brand presence and performance metrics.
Your Contribution Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment.
These are the behaviors and values you’ll need for success at Logitech.
Key Responsibilities
Marketing Strategy & Program Development:
Develop and execute innovative marketing programs and campaigns tailored to the retail partner's e-commerce platform.
Collaborate with product and brand teams
to create compelling digital content (e.g., product pages, videos, images, and descriptions) optimized for search functionality and consumer engagement.
Use data insights
to strategically influence product visibility and ensure alignment with Logitech’s growth objectives.
Performance Analytics & ROI Tracking
Define KPIs
and measure the success of marketing programs to calculate ROI and drive continuous improvement in performance.
Analyze sales performance, customer behavioral data, traffic, conversion, and share of search metrics.
Regularly review and assess campaign metrics, adjusting strategies based on key insights and learnings.
Site Optimization & Search Share
Identify opportunities for improving the retail partner’s platform presence , such as SEO enhancements, content optimization, and functionality improvements.
Collaborate with stakeholders
to ensure Logitech’s products remain top-of-mind in search rankings and overall visibility.
Implement strategies
to defend and grow Logitech’s share of search within critical categories.
Cross-Functional Collaboration
Partner closely with internal teams
(sales, marketing, e-commerce, and analytics) to ensure alignment with broader Logitech goals and priorities.
Act as the primary point of contact
for the retail partner, building positive relationships and enabling seamless collaboration.
Stay abreast of competitive activity
within the partner’s platform and adjust strategies as needed.
Growth Initiatives
Develop strategies to surpass incremental sales goals
while supporting overall category growth.
Provide recommendations for new marketing opportunities
or initiatives based on shifts in consumer trends and product performance data.
Drive promotions and seasonal campaigns
aimed at boosting visibility and sales.
Qualifications Required Skills & Experience:
Bachelor’s degree in Marketing, Business, or equivalent industry experience.
Exceptional experience in digital marketing, e-commerce strategy, or retail marketing, with a proven track record of success in driving ROI.
Deep understanding of e-commerce platforms and search optimization tools.
Analytical mindset with strong proficiency in data analysis and ROI modeling.
Exceptional communication skills with a demonstrated ability to lead cross-team collaboration and influence external partners.
Preferred Qualifications
Hands-on experience in creating impactful digital marketing programs for retail e-commerce platforms.
Experience working within a digital marketing agency or collaborating closely with one.
Familiarity with working in fast-paced environments that require agile and iterative problem-solving.
#LI-CT1
#LI-Remote
This position offers an OTE (On Target Earnings)
of typically between $120K and $260K dependent on location and experience. *In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills. *
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
#J-18808-Ljbffr
Location Logitech is proud to support a hybrid/remote work culture. This full-time role will be open to hybrid/remote candidates based in NY Metro Area, in addition to remote candidates in NY State, Minnesota or Texas.
The Team and Role Logitech is seeking an experienced
Sr. Digital Customer Marketing Manager
to lead collaborative efforts designed to drive growth and optimize our presence within key retail partner e-commerce platforms. This role will require a results-oriented individual with a proven ability to design and execute impactful marketing programs, deliver measurable ROI, and maximize share of search and product visibility on the partner’s website.
As the primary liaison between Logitech and our retail partner, you will leverage data-driven strategies to improve customer engagement, conversion rates, and overall revenue growth. You will be responsible for creating tailored marketing initiatives that align with the partner’s goals while enhancing Logitech’s brand presence and performance metrics.
Your Contribution Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment.
These are the behaviors and values you’ll need for success at Logitech.
Key Responsibilities
Marketing Strategy & Program Development:
Develop and execute innovative marketing programs and campaigns tailored to the retail partner's e-commerce platform.
Collaborate with product and brand teams
to create compelling digital content (e.g., product pages, videos, images, and descriptions) optimized for search functionality and consumer engagement.
Use data insights
to strategically influence product visibility and ensure alignment with Logitech’s growth objectives.
Performance Analytics & ROI Tracking
Define KPIs
and measure the success of marketing programs to calculate ROI and drive continuous improvement in performance.
Analyze sales performance, customer behavioral data, traffic, conversion, and share of search metrics.
Regularly review and assess campaign metrics, adjusting strategies based on key insights and learnings.
Site Optimization & Search Share
Identify opportunities for improving the retail partner’s platform presence , such as SEO enhancements, content optimization, and functionality improvements.
Collaborate with stakeholders
to ensure Logitech’s products remain top-of-mind in search rankings and overall visibility.
Implement strategies
to defend and grow Logitech’s share of search within critical categories.
Cross-Functional Collaboration
Partner closely with internal teams
(sales, marketing, e-commerce, and analytics) to ensure alignment with broader Logitech goals and priorities.
Act as the primary point of contact
for the retail partner, building positive relationships and enabling seamless collaboration.
Stay abreast of competitive activity
within the partner’s platform and adjust strategies as needed.
Growth Initiatives
Develop strategies to surpass incremental sales goals
while supporting overall category growth.
Provide recommendations for new marketing opportunities
or initiatives based on shifts in consumer trends and product performance data.
Drive promotions and seasonal campaigns
aimed at boosting visibility and sales.
Qualifications Required Skills & Experience:
Bachelor’s degree in Marketing, Business, or equivalent industry experience.
Exceptional experience in digital marketing, e-commerce strategy, or retail marketing, with a proven track record of success in driving ROI.
Deep understanding of e-commerce platforms and search optimization tools.
Analytical mindset with strong proficiency in data analysis and ROI modeling.
Exceptional communication skills with a demonstrated ability to lead cross-team collaboration and influence external partners.
Preferred Qualifications
Hands-on experience in creating impactful digital marketing programs for retail e-commerce platforms.
Experience working within a digital marketing agency or collaborating closely with one.
Familiarity with working in fast-paced environments that require agile and iterative problem-solving.
#LI-CT1
#LI-Remote
This position offers an OTE (On Target Earnings)
of typically between $120K and $260K dependent on location and experience. *In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills. *
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
#J-18808-Ljbffr