Genmab
Senior Marketing Manager - Omnichannel Strategy
Join to apply for the
Senior Marketing Manager - Omnichannel Strategy
role at
Genmab . Overview
At Genmab, we are dedicated to building extraordinary futures by developing antibody products and breakthrough medicines that change lives in cancer and other serious diseases. We strive to create a global workplace where individuals’ unique contributions are valued and drive innovative solutions for patients, care partners, families and employees. We are compassionate, candid, and purposeful, and our business is innovative and rooted in science. While our work is incredibly serious and impactful, we have big ambitions, care deeply about pursuing them, and have a lot of fun along the way. Role
The Senior Manager, Omnichannel Strategy will lead omnichannel efforts for key commercial functions and drive execution for our in-line and launch brands. This role reports to the Associate Director of Omnichannel Strategy and will work with the US Marketing & Sales Team and cross-functional Genmab teams, and will liaise with alliance partners. Success requires strong omnichannel strategy and channel execution experience, marketing and data operations knowledge, an understanding of the pharma/biotech and oncology space, and the ability to operate in an emerging organization. This role is based in Princeton, NJ and requires on-site presence 60% of the time. Responsibilities
Serve as an omnichannel SME and business partner to the US Marketing & Sales Team, Genmab cross-functional teams and US alliance partners Shape omnichannel engagement plans, pull-through prioritized tactics, and align with the overall brand vision and strategy Ensure perspectives from Ops, Privacy, Data Science, Regulatory, IT are accounted early and often Spearhead novel and innovative ways of working with third-party partners to deliver the ideal customer experience Stay abreast of industry trends and promotional opportunities and promote best practices across Genmab Define key performance indicators (KPIs) and report to the US Marketing & Sales Team Manage project timelines, budgets and all key deliverables aligned to launch readiness and brand annual planning Requirements
Bachelor’s degree required; advanced degree preferred 8+ years of professional marketing experience (Pharma/Biotech) Oncology/hematology marketing and/or relevant therapeutic areas experience preferred Deep digital, media and omnichannel execution experience across core channels Thorough understanding of cross-functional interdependencies needed to execute complex omnichannel efforts Knowledge of marketing operations, data operations, media operations and data privacy Experience with leading marketing technologies in support of web/mobile/app experiences, automation, performance and insight generation, and compliance Proven ability to work cross-functionally and on multiple projects simultaneously Resourceful, decisive and proactive approach to managing multiple priorities in a fast-growing organization Startup, emerging pharma, or new team experience preferred Prior joint venture, co-promo, or co-marketing alliance experience preferred Salary and Benefits
For US-based candidates, the proposed salary band for this position is as follows:
$136,880.00 - $205,320.00 . The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation, such as discretionary bonuses and long-term incentives. When You Join Genmab
When you join Genmab, you’re joining a culture that supports your physical, financial, social, and emotional wellness. Within the first year, regular full-time U.S. employees are eligible for: 401(k) Plan: 100% match on the first 6% of contributions Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance Voluntary Plans: Critical illness, accident, and hospital indemnity insurance Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses About You
You are genuinely passionate about our purpose You bring precision and excellence to all that you do You believe in our rooted-in-science approach to problem-solving You are a generous collaborator who can work in teams with a broad spectrum of backgrounds You take pride in enabling the best work of others on the team You can grapple with the unknown and be innovative You have experience working in a fast-growing, dynamic company (or a strong desire to) You work hard and are not afraid to have a little fun while you do so About Genmab
Genmab is an international biotechnology company with a core purpose to improve the lives of patients through innovative and differentiated antibody therapeutics. For 25 years, its hard-working, innovative and collaborative team has invented next-generation antibody technology platforms and harnessed translational, quantitative and data sciences, resulting in a proprietary pipeline including bispecific T-cell engagers, antibody-drug conjugates, next-generation immune checkpoint modulators and effector function-enhanced antibodies. By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO) antibody medicines. Established in 1999, Genmab is headquartered in Copenhagen, Denmark with international presence across North America, Europe and Asia Pacific. For more information, please visit Genmab.com and follow us on LinkedIn and X. Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website Job Applicant Privacy Notice (genmab.com). Note
Please note that if you are applying for a position in the Netherlands, Genmab’s policy for all permanently budgeted hires in NL is initially to offer a fixed-term employment contract for a year, if the employee performs well and if the business conditions do not change, renewal for an indefinite term may be considered after the fixed-term employment contract.
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Join to apply for the
Senior Marketing Manager - Omnichannel Strategy
role at
Genmab . Overview
At Genmab, we are dedicated to building extraordinary futures by developing antibody products and breakthrough medicines that change lives in cancer and other serious diseases. We strive to create a global workplace where individuals’ unique contributions are valued and drive innovative solutions for patients, care partners, families and employees. We are compassionate, candid, and purposeful, and our business is innovative and rooted in science. While our work is incredibly serious and impactful, we have big ambitions, care deeply about pursuing them, and have a lot of fun along the way. Role
The Senior Manager, Omnichannel Strategy will lead omnichannel efforts for key commercial functions and drive execution for our in-line and launch brands. This role reports to the Associate Director of Omnichannel Strategy and will work with the US Marketing & Sales Team and cross-functional Genmab teams, and will liaise with alliance partners. Success requires strong omnichannel strategy and channel execution experience, marketing and data operations knowledge, an understanding of the pharma/biotech and oncology space, and the ability to operate in an emerging organization. This role is based in Princeton, NJ and requires on-site presence 60% of the time. Responsibilities
Serve as an omnichannel SME and business partner to the US Marketing & Sales Team, Genmab cross-functional teams and US alliance partners Shape omnichannel engagement plans, pull-through prioritized tactics, and align with the overall brand vision and strategy Ensure perspectives from Ops, Privacy, Data Science, Regulatory, IT are accounted early and often Spearhead novel and innovative ways of working with third-party partners to deliver the ideal customer experience Stay abreast of industry trends and promotional opportunities and promote best practices across Genmab Define key performance indicators (KPIs) and report to the US Marketing & Sales Team Manage project timelines, budgets and all key deliverables aligned to launch readiness and brand annual planning Requirements
Bachelor’s degree required; advanced degree preferred 8+ years of professional marketing experience (Pharma/Biotech) Oncology/hematology marketing and/or relevant therapeutic areas experience preferred Deep digital, media and omnichannel execution experience across core channels Thorough understanding of cross-functional interdependencies needed to execute complex omnichannel efforts Knowledge of marketing operations, data operations, media operations and data privacy Experience with leading marketing technologies in support of web/mobile/app experiences, automation, performance and insight generation, and compliance Proven ability to work cross-functionally and on multiple projects simultaneously Resourceful, decisive and proactive approach to managing multiple priorities in a fast-growing organization Startup, emerging pharma, or new team experience preferred Prior joint venture, co-promo, or co-marketing alliance experience preferred Salary and Benefits
For US-based candidates, the proposed salary band for this position is as follows:
$136,880.00 - $205,320.00 . The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation, such as discretionary bonuses and long-term incentives. When You Join Genmab
When you join Genmab, you’re joining a culture that supports your physical, financial, social, and emotional wellness. Within the first year, regular full-time U.S. employees are eligible for: 401(k) Plan: 100% match on the first 6% of contributions Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance Voluntary Plans: Critical illness, accident, and hospital indemnity insurance Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses About You
You are genuinely passionate about our purpose You bring precision and excellence to all that you do You believe in our rooted-in-science approach to problem-solving You are a generous collaborator who can work in teams with a broad spectrum of backgrounds You take pride in enabling the best work of others on the team You can grapple with the unknown and be innovative You have experience working in a fast-growing, dynamic company (or a strong desire to) You work hard and are not afraid to have a little fun while you do so About Genmab
Genmab is an international biotechnology company with a core purpose to improve the lives of patients through innovative and differentiated antibody therapeutics. For 25 years, its hard-working, innovative and collaborative team has invented next-generation antibody technology platforms and harnessed translational, quantitative and data sciences, resulting in a proprietary pipeline including bispecific T-cell engagers, antibody-drug conjugates, next-generation immune checkpoint modulators and effector function-enhanced antibodies. By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO) antibody medicines. Established in 1999, Genmab is headquartered in Copenhagen, Denmark with international presence across North America, Europe and Asia Pacific. For more information, please visit Genmab.com and follow us on LinkedIn and X. Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website Job Applicant Privacy Notice (genmab.com). Note
Please note that if you are applying for a position in the Netherlands, Genmab’s policy for all permanently budgeted hires in NL is initially to offer a fixed-term employment contract for a year, if the employee performs well and if the business conditions do not change, renewal for an indefinite term may be considered after the fixed-term employment contract.
#J-18808-Ljbffr