Columbia Hospitality
Associate Director of Marketing, Digital | Columbia Hospitality
Columbia Hospitality, Seattle, Washington, us, 98127
Overview
Columbia Hospitality is seeking an Associate Director of Digital Marketing who brings leadership, curiosity, and deep experience in digital strategy and execution. This role will oversee our digital marketing team, with a focus on driving revenue, increasing visibility, and elevating our brand presence across all digital marketing channels. The Associate Director will thrive in a fast-paced environment and collaborate across teams to create an authentic and exceptional experience for guests, team members, and owners.
Base pay range $94,000.00/yr - $99,000.00/yr
Responsibilities
Lead Columbia Hospitality’s digital marketing team, providing strategic guidance and day-to-day management of the Senior Digital Media Strategist, Web Developer, and SEO Specialist.
Mentor and support team members, strengthening platform expertise, campaign strategy, and SEO-driven content practices across the marketing team.
Provide prioritization and clear direction to the digital team, ensuring alignment between paid media, SEO, and web strategies.
Oversee paid media performance, site performance, and SEO efforts to ensure a unified and measurable digital marketing strategy.
Guide campaign planning and prioritization for the digital team, fostering a culture of testing, learning, and continuous improvement.
Oversee all paid digital advertising campaigns – including Google Ads, Meta platforms, LinkedIn ads and other paid channels – ensuring strong ROI and alignment with each property’s unique positioning.
Oversee strategy and execution of hospitality-specific advertising platforms, including Booking.com, Expedia Travel Ads, and metasearch.
Lead SEO strategy and performance monitoring for all property websites, collaborating with internal and third-party experts as needed.
Partner with the Web Developer to monitor, report on, and improve website health, including UX, load speed, mobile performance, and analytics tracking.
Serve as a key collaborator to marketing, revenue, and property leadership teams, translating business goals into digital marketing strategies.
Lead development of annual digital marketing budgets and strategic plans.
Present digital marketing strategies and metrics in owner-facing presentations.
Monitor and manage digital budgets to ensure spend is aligned with business goals, optimizing allocation across campaigns and platforms for maximum impact.
Identify opportunities to improve how we track, interpret, and share digital results – owning and evolving the monthly reporting process to be more streamlined and insight-driven.
Develop and implement SOPs for digital marketing tools, channels, and processes.
Manage vendor and agency relationships related to digital media, web development, and marketing platforms/tools.
Serve as a clear, confident communicator – able to distill digital performance and strategy for marketing team members, senior leaders, and owners.
Stay current on industry trends, digital tools, and platform updates, bringing strategic oversight and forward momentum to Columbia Hospitality’s digital marketing approach.
Qualifications
Bachelor’s degree in marketing, communications, or a business-related discipline.
6+ years of progressive experience in digital marketing, with at least 3 years in a leadership role. Hospitality experience preferred.
Direct, hands-on experience managing paid advertising campaigns across platforms like Google Ads and Meta.
Proven track record of relationship and stakeholder management, including collaboration with senior leaders and owners.
Strong understanding of SEO best practices, website UX, and analytics tools (e.g. Google Analytics).
Deep knowledge of performance marketing strategies, including PPC, retargeting, metasearch, and hospitality ad platforms.
Strong people management skills with proven experience leading a team.
Proficient in project management tools and Microsoft Office Suite.
A balance of creative, technical, and analytical thinking.
Strong presentation skills, with the ability to distill complex digital strategies and analytics to key stakeholders with varied digital knowledge.
Organizational skills and attention to detail.
Conviction for creating and managing operating processes.
Ability to balance strategic oversight with hands-on execution when needed.
Ability to thrive in a fast-paced environment.
Effective project and personal management skills, including time management, planning, execution, and delivery of results.
Compensation And Schedule
DOE
This is a full-time, exempt (salaried) position typically working Monday through Friday, with limited evening and weekend time commitments.
This role is expected to be in-office four days per week (subject to change).
Don’t meet every single requirement? At Columbia Hospitality we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles.
Company details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Hospitality
Location: Seattle, WA
#J-18808-Ljbffr
Base pay range $94,000.00/yr - $99,000.00/yr
Responsibilities
Lead Columbia Hospitality’s digital marketing team, providing strategic guidance and day-to-day management of the Senior Digital Media Strategist, Web Developer, and SEO Specialist.
Mentor and support team members, strengthening platform expertise, campaign strategy, and SEO-driven content practices across the marketing team.
Provide prioritization and clear direction to the digital team, ensuring alignment between paid media, SEO, and web strategies.
Oversee paid media performance, site performance, and SEO efforts to ensure a unified and measurable digital marketing strategy.
Guide campaign planning and prioritization for the digital team, fostering a culture of testing, learning, and continuous improvement.
Oversee all paid digital advertising campaigns – including Google Ads, Meta platforms, LinkedIn ads and other paid channels – ensuring strong ROI and alignment with each property’s unique positioning.
Oversee strategy and execution of hospitality-specific advertising platforms, including Booking.com, Expedia Travel Ads, and metasearch.
Lead SEO strategy and performance monitoring for all property websites, collaborating with internal and third-party experts as needed.
Partner with the Web Developer to monitor, report on, and improve website health, including UX, load speed, mobile performance, and analytics tracking.
Serve as a key collaborator to marketing, revenue, and property leadership teams, translating business goals into digital marketing strategies.
Lead development of annual digital marketing budgets and strategic plans.
Present digital marketing strategies and metrics in owner-facing presentations.
Monitor and manage digital budgets to ensure spend is aligned with business goals, optimizing allocation across campaigns and platforms for maximum impact.
Identify opportunities to improve how we track, interpret, and share digital results – owning and evolving the monthly reporting process to be more streamlined and insight-driven.
Develop and implement SOPs for digital marketing tools, channels, and processes.
Manage vendor and agency relationships related to digital media, web development, and marketing platforms/tools.
Serve as a clear, confident communicator – able to distill digital performance and strategy for marketing team members, senior leaders, and owners.
Stay current on industry trends, digital tools, and platform updates, bringing strategic oversight and forward momentum to Columbia Hospitality’s digital marketing approach.
Qualifications
Bachelor’s degree in marketing, communications, or a business-related discipline.
6+ years of progressive experience in digital marketing, with at least 3 years in a leadership role. Hospitality experience preferred.
Direct, hands-on experience managing paid advertising campaigns across platforms like Google Ads and Meta.
Proven track record of relationship and stakeholder management, including collaboration with senior leaders and owners.
Strong understanding of SEO best practices, website UX, and analytics tools (e.g. Google Analytics).
Deep knowledge of performance marketing strategies, including PPC, retargeting, metasearch, and hospitality ad platforms.
Strong people management skills with proven experience leading a team.
Proficient in project management tools and Microsoft Office Suite.
A balance of creative, technical, and analytical thinking.
Strong presentation skills, with the ability to distill complex digital strategies and analytics to key stakeholders with varied digital knowledge.
Organizational skills and attention to detail.
Conviction for creating and managing operating processes.
Ability to balance strategic oversight with hands-on execution when needed.
Ability to thrive in a fast-paced environment.
Effective project and personal management skills, including time management, planning, execution, and delivery of results.
Compensation And Schedule
DOE
This is a full-time, exempt (salaried) position typically working Monday through Friday, with limited evening and weekend time commitments.
This role is expected to be in-office four days per week (subject to change).
Don’t meet every single requirement? At Columbia Hospitality we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles.
Company details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Hospitality
Location: Seattle, WA
#J-18808-Ljbffr