iServ, LLC
Overview
Director - Marketing
role at
iServ, LLC . Location:
Orlando, Ocala, Gainesville, Jacksonville preferred (flexible) Company Overview:
THE ISERV GROUP, INC. provides employment to iServ, LLC., an Ocala, FL.-based, multi-brand hospitality company on a mission to honor God and honor people. Being intentional about this daily allows iServ to pursue its vision to be a thriving business, top employer, and trusted community partner, and remain focused on growth. iServ is a franchisee of Sonny's BBQ, and operators of Symmetry Coffee Co., Giovanni's Pizzeria & Kitchen, and Tech Serv. Job Summary:
iServ is hiring a Marketing Director to execute a dynamic, multi-brand marketing strategy focused on three core initiatives: building a modern, magnetic employer brand for iServ, strengthening Sonny’s BBQ’s local presence through tactical community engagement, and scaling Giovanni’s Pizzeria & Kitchen into a digitally dominant, story-rich brand. This role demands creative leadership, hands-on capability, and a mindset tuned to innovation, measurement, and cross-functional collaboration. Key Responsibilities
Employer Brand Architect (iServ)
Drive website upgrades, SEO strategy, and social media (LinkedIn, Instagram) to attract regional talent and humanize the brand. Modernize office branding and onsite communication through digital signage, dashboards, and visual storytelling. Boost internal engagement by integrating social content with communication tools like app alerts and data visualizations.
Local Store Marketing Leader (Sonny’s BBQ)
Lead localized campaigns that highlight community connection and store performance across 28+ locations. Oversee creative strategy and execution for traditional media (billboards, radio, TV) with ROI tracking and message rotation. Direct digital presence through Google Business Profiles, localized social channels, and hyperlocal platforms like Nextdoor and Facebook Groups.
Full-Stack Digital Marketer (Giovanni’s)
Drive high-volume content strategy (3–4 daily videos) across TikTok, Instagram, X, and Nextdoor, showcasing behind-the-scenes, chef features, and food prep. Lead paid media efforts (Google Ads, Meta, retargeting) with a focus on conversions and continuous optimization. Manage website development and content integration, prioritizing strong UI/UX, API connectivity, and dynamic media.
Data-Driven, Strategically Minded
Turn performance metrics into actionable visual reports and dashboards to guide decision-making across brands. Align creative campaigns with real-time sales data, competitive insights, and recovery strategies. Use brand audits (e.g., visual clutter, takeout experience) to inform ongoing refreshes.
Creative Instigator & Cultural Catalyst
Inspire and coach others to adopt a fast-paced, high-output creative mindset.
Qualifications
Required Qualifications: Proactive and self-directed, with a passion for sparking internal engagement and scaling content velocity. Understands the dynamics of franchise/local marketing and how to activate community channels. Demonstrates fluency in both organic and paid social strategy and the ability to scale video-first storytelling. Proven ability to challenge norms and drive bold, boundary-pushing ideas that energize teams and audiences. Desired Qualifications: Restaurant/hospitality experience Experience with employer branding campaigns, especially those spanning digital and physical environments. Experience with sales enablement tools, branding audits, or marketing ops is a plus. Strong creative portfolio and history of leading internal culture campaigns or content Builder – Has a maker mindset and thrives in zero-to-one environments Adaptable – Embraces change and iterates quickly Collaborative – Works across teams with generosity and clarity Storyteller – Thinks in narratives, not just metrics Visionary – Sees the big picture without losing the details Faithful – Committed to team and mission Giving – Uplifts others and shares success Humble – Confident, not ego-driven Reflective – Learns, adapts, improves Disciplined – Consistent, accountable, focused Excellent – Raises the bar without being asked Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries
Food and Beverage Services
#J-18808-Ljbffr
Director - Marketing
role at
iServ, LLC . Location:
Orlando, Ocala, Gainesville, Jacksonville preferred (flexible) Company Overview:
THE ISERV GROUP, INC. provides employment to iServ, LLC., an Ocala, FL.-based, multi-brand hospitality company on a mission to honor God and honor people. Being intentional about this daily allows iServ to pursue its vision to be a thriving business, top employer, and trusted community partner, and remain focused on growth. iServ is a franchisee of Sonny's BBQ, and operators of Symmetry Coffee Co., Giovanni's Pizzeria & Kitchen, and Tech Serv. Job Summary:
iServ is hiring a Marketing Director to execute a dynamic, multi-brand marketing strategy focused on three core initiatives: building a modern, magnetic employer brand for iServ, strengthening Sonny’s BBQ’s local presence through tactical community engagement, and scaling Giovanni’s Pizzeria & Kitchen into a digitally dominant, story-rich brand. This role demands creative leadership, hands-on capability, and a mindset tuned to innovation, measurement, and cross-functional collaboration. Key Responsibilities
Employer Brand Architect (iServ)
Drive website upgrades, SEO strategy, and social media (LinkedIn, Instagram) to attract regional talent and humanize the brand. Modernize office branding and onsite communication through digital signage, dashboards, and visual storytelling. Boost internal engagement by integrating social content with communication tools like app alerts and data visualizations.
Local Store Marketing Leader (Sonny’s BBQ)
Lead localized campaigns that highlight community connection and store performance across 28+ locations. Oversee creative strategy and execution for traditional media (billboards, radio, TV) with ROI tracking and message rotation. Direct digital presence through Google Business Profiles, localized social channels, and hyperlocal platforms like Nextdoor and Facebook Groups.
Full-Stack Digital Marketer (Giovanni’s)
Drive high-volume content strategy (3–4 daily videos) across TikTok, Instagram, X, and Nextdoor, showcasing behind-the-scenes, chef features, and food prep. Lead paid media efforts (Google Ads, Meta, retargeting) with a focus on conversions and continuous optimization. Manage website development and content integration, prioritizing strong UI/UX, API connectivity, and dynamic media.
Data-Driven, Strategically Minded
Turn performance metrics into actionable visual reports and dashboards to guide decision-making across brands. Align creative campaigns with real-time sales data, competitive insights, and recovery strategies. Use brand audits (e.g., visual clutter, takeout experience) to inform ongoing refreshes.
Creative Instigator & Cultural Catalyst
Inspire and coach others to adopt a fast-paced, high-output creative mindset.
Qualifications
Required Qualifications: Proactive and self-directed, with a passion for sparking internal engagement and scaling content velocity. Understands the dynamics of franchise/local marketing and how to activate community channels. Demonstrates fluency in both organic and paid social strategy and the ability to scale video-first storytelling. Proven ability to challenge norms and drive bold, boundary-pushing ideas that energize teams and audiences. Desired Qualifications: Restaurant/hospitality experience Experience with employer branding campaigns, especially those spanning digital and physical environments. Experience with sales enablement tools, branding audits, or marketing ops is a plus. Strong creative portfolio and history of leading internal culture campaigns or content Builder – Has a maker mindset and thrives in zero-to-one environments Adaptable – Embraces change and iterates quickly Collaborative – Works across teams with generosity and clarity Storyteller – Thinks in narratives, not just metrics Visionary – Sees the big picture without losing the details Faithful – Committed to team and mission Giving – Uplifts others and shares success Humble – Confident, not ego-driven Reflective – Learns, adapts, improves Disciplined – Consistent, accountable, focused Excellent – Raises the bar without being asked Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries
Food and Beverage Services
#J-18808-Ljbffr